5 Misconceptions People Have About Digital Marketing

Read time:
3 minutes

What you'll learn?
5 Misconceptions People Have About Digital Marketing

It’s such a promising arena in the marketing world that it’s the talk of every town and is attractive to every emerging business. In the quest and desperation to understand, try, and succeed at digital marketing, people have cooked up mind-boggling myths and misconceptions about it that call for an unlearning process before learning about actual digital marketing facts.

Join us by reading this article till the end, as we shun these false preconceptions and unveil the truth.

Common Digital Marketing Myths

Here’s a list of myths about digital marketing that are astonishing and even somewhat funny.

Digital Marketing Is Only For The Tech People

A widespread misconception about digital marketing is that it’s a rewarding skill only in the hands of computer sciences grads and professionals, and anyone else has nothing to do with it. As the name suggests, it’s a marketing tool that is open for every individual who possesses business acumen and a decent understanding of marketing principles.

If you know your target audience, the 4Ps of marketing, and have a fair idea of Segmentation, Targeting, and Positioning, anyone can pursue digital marketing as all these define your business objectives and strategies.
The use of specific digital marketing tools is a self-learning process more often and can be mastered within days.

Using specific digital marketing tools is a self-learning process and can be mastered within days.

Digital Marketing Is Not For B2B Models

We want to shun this misconception thoroughly because the opposite is the truth. Digital Marketing is an excellent tool for business-to-business models. That is why they have come up with formal Customer Relationship Management Platforms. It’s a digital tool to record and maintain all details of the relationship between two businesses.

LinkedIn has its particular LinkedIn Sales Navigator platform, especially for B2B businesses, which helps identify potential decision-makers. Also, Email-Marketing is a top digital marketing tool heavily used by B2B professionals to achieve multiples business objectives.

High Web Traffic Indicates Success

Not at all! While it’s good to have the maximum number of impressions and visitors onto your website, it’s not an indicator of a successful digital marketing strategy. True success is achieved when your desired and targeted consumers are those visitors- to whom your marketing efforts were directed. Digital Marketing is more focused, unlike traditional marketing modes that are willing to target absolutely anyone who sees their TVCs or print ads.

Small Businesses Can’t Go For It

This is yet another misconception where truth is the exact opposite. Digital Marketing is BEST for small businesses. It allows them to operate and serve their customers without a physical presence or running costly TVCs on traditional media and print.

The costs they will bear will also directly correlate to the number of custom segments/niches they’ll be targeting. Digital Marketing charges in terms of clicks, reach, impressions, and conversions. Hence, there are no extra charges or losses. Businesses will be paying for what they receive!

Modifying Website For Mobile Devices Is Unnecessary

For crying out loud, no! That’s a huge myth. Don’t we use our smartphones more than our PC? People are more likely to access websites and online content from their phones. Your business website might die in its initial stages if it’s not optimized for mobile devices.

If your website is not compatible with loading on a smart-phone, your customers will switch to your competitor’s page, which they’d find compatible with their phone’s interface. Hence, always make sure your website and online content are equally accessible on smartphones and tabs.

Parting Thoughts

Digital Marketing is competitive but is not limited to just one business type, consumer base, or certain professionals. It’s flexible, supremely promising, and open to anyone who holds decent business understanding and some digital know. We hope this article was informative for you.

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FAQs

How do you become relevant in my market?

Through optimized search engine rankings. Nation Media Design services ensure that you show up exactly when you're needed.

What is Digital Advertising?

Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.

How does content marketing support digital marketing?

Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia

What is digital marketing?

Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

Can digital marketing increase online sales?

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

What is Search Engine Optimization?

Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia

Do You Need to Worry About Social Media For Marketing?

Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.

Why do I need marketing?

Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.

What are keywords?

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

How often should I update my website?

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.

How often should I post a blog or post on social media?

Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

Is email marketing still effective?

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.

Do I need an email newsletter?

It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.

Should I buy an email list?

Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.

What KPIs should I be tracking, and how?

Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.

For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.

What does “conversion” mean in digital marketing?

Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

How do I differentiate my brand?

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?

What does Google Analytics do for me?

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.

What should I measure?

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

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5 Misconceptions People Have About Digital Marketing

Read time: 3 minutes

What you'll learn? 5 Misconceptions People Have About Digital Marketing

Common Digital Marketing Myths

Digital Marketing Is Only For The Tech People

Digital Marketing Is Not For B2B Models

High Web Traffic Indicates Success

Small Businesses Can’t Go For It

Modifying Website For Mobile Devices Is Unnecessary

Parting Thoughts

Table of contents

Learn more…

FAQs

We've driven over 5,567 leads for clients just in the past year. Discover how we can help your business grow. Interested? Schedule a strategy call.

616-888-5050

Ready to speak with a marketing expert? Give us a ring!

Our Locations

Follow Us In Social Media

We've driven over 5,256 leads for clients just in the past year. Discover how we can help your business grow. Interested? Schedule a strategy call.

616-888-5050

Ready to speak with a marketing expert? Give us a ring

Our Locations

Awards

Table of Contents

Ready to grow your business? Schedule a 1on1 Digital Strategy Call

SEO

Gain More Revenue

SOCIAL MEDIA

Grow Your Brand

VIDEO

Share Your Story

WEB DESIGN

Convert More Leads

Read time:
3 minutes

What you'll learn?
5 Misconceptions People Have About Digital Marketing

We've driven over 5,567 leads for clients just in the past year. Discover how we can help your business grow.

Interested?
Schedule a strategy call.

Ready to speak with a marketing expert?
Give us a ring!

We've driven over 5,256 leads for clients just in the past year. Discover how we can help your business grow.

Interested?
Schedule a strategy call.

Ready to speak with a marketing expert?
Give us a ring

Ready to grow your business?
Schedule a 1on1 Digital Strategy Call