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6 IRONCLAD METHODS TO GAIN ORGANIC TRAFFIC IN 2023

Read time:
5 minutes

What you'll learn?
Methods To Gain Organic Traffic

How is your organic traffic? If you say bad, I don’t know, or what’s that? This article is for you.

Today, we are going to discuss six methods to gain organic traffic. These digital trends can help increase your organic traffic.

What is organic traffic? It’s the opposite of paid traffic. For example, we refer to the number of visitors who come to your website due to unpaid search results through Google, Yahoo, Bing, and other search engines. This type of traffic we all hope for but is hard to obtain.

Let us explain six ways of improving

Let us explain six ways of improving that on your own. However, it is important to remember that going organic may not be for you if you are looking for a quick payoff. It’s demanding work and requires patience to see real results

Having expressed that, choosing organic traffic boosting strategies might be the most incredible investment you can make for your business. So let us dive in.

1. Organic Traffic & Your Website: Is All Of Your Content Performing? It Might Be, But Is It Time To Review & Remove Non-Performing Content?

NPC or non-performing content is anything on your website that doesn’t fulfill its original purpose.

Take an inventory of your website. Are all the pages and blogs still relevant, or have they been forgotten and not visited for months? Maybe years? It’s time for these to go. If you are partial to them or think they may be of help in the future, just unpublish them.
These can cause significant tie-ups and skew your chances of ranking in the SERPs.

Search engines experience an obstacle in the crawling procedure, leaving your website prematurely before getting to essential pages.

Pulling non-performing pages is an essential element of anyone’s content strategy. It enables relevant content to rank higher in results pages and will help you accumulate more organic traffic.

2. Improve On-Page SEO To Increase Organic Traffic

In creating and publishing great content, you need to optimize the pages of your website for search engines. On-page SEO includes tracking, optimizing your images and blogs, HTML tags, and H1 and H2 headings. You should also make sure your photos are helping your content and optimizing your meta descriptions and titles. Your headings help your posts be easier and more pleasant to read, which can also affect your rankings, including your organic traffic.

Across the board

Across the board, your on-page SEO will increase website traffic and improve your website’s visibility in the SERPs.

3. Consider Influencer Marketing For Organic Traffic

The influencer market was a massive trend in 2022, especially regarding gaining organic traffic. According to Statista.com, “The global influencer marketing market size has more than doubled since 2019. In 2022, the market was valued at a record 13.8 billion U.S. dollars.”

Recent research

Recent research discovered that 86% of ad agencies and marketers utilized influencer marketing as their overall organic traffic strategy. Within this, 92% found the technique valuable and a compelling method of brand outreach.

Overall, influencers tend to have many followers who regularly engage with them. So having them praise and recognize your company’s brand can be a complete game-changer, driving tremendous organic traffic to your website. They can also create authentic, new content for your brand.

Small businesses can benefit highly from influencers, especially on a micro-influencer level.

4. Use Long-Tail Keywords To Gain Organic Traffic

You may be wondering, What are long-tail keywords? I will try to explain briefly.
Long-tail keywords are searches that get a tiny number of inquiries per week or month. These keywords have the tendency to be longer and more precise than their “head” counterparts and often produce a higher conversion rate.

For example, the keyword “Gym” is a “head” keyword because it gets 1.1M searches every two days. On the other hand, the keyword “how to start working out at the gym” is a long-tail keyword because it only gets 500 searches every ten days.

Create captivating titles

You can create captivating titles for your blogs by using long-tail keywords. Think about using an SEO tool like Ahrefs’ free keyword generator. Ahrefs can help you in the search for keyword ideas.

5. Aim to Rank 0 to Increase Organic Traffic. That’s right, 0.

In 2014 Google introduced a featured snippet and rich content. They have grown in increasing importance over the last eight years. Snippet boxes are in top positions on Google’s search results page. They can enhance your website’s visibility creating more quality traffic.

Over time, as you continue to develop and publish more content for the term your featured snippet ranks for, you can build authority and a repository of knowledge — eventually solidifying your website’s position.

Keyword research is vital. Using question keywords such as who, what, when, where, why? Answer that question early in your blog. People get frustrated when they scroll through a 2,000-word blog to find a single answer.

Content

Producing content made for those precious top spots means while users won’t always click on your website at that instant, your website will rank higher than the competition and grow your brand awareness.

There have been times when I have read a featured snippet and not clicked through. However, I did need further information, so I went back and searched the exact keywords and found the featured snippet again, clicking through to see the rest of the information.

6. Optimize Top Performing Pages To Increase Organic Traffic

Research the pages of your website. Find out which ones are already bringing in traffic and ranking content. You may see an overlap. It is essential not to neglect these pages. If you do, they will lose traction. Review your content once a month and keep it updated. You can add refreshing and relevant data where necessary.

Including new information on the topic can also be extremely helpful. You can add new links and weave relevant key phrases and search terms in your content. Search engines love seeing that you have a table of contents or a FAQ section.

Organic traffic

All of these play an essential role in increasing organic traffic. In addition, we have several blogs that can help guide you through every step of the process. You can find all of those in our Industry News Section.

Proven Results

We were allowed the opportunity to work with a local dental practice. The results from Profamilydenistry.com speak for themselves. We started working with this amazing family-owned and operated business nine months ago. They needed help with their Google ads, SEO, and website update. After nine months, we saw an increase in organic traffic to the Family Dentistry website by 59.83%, 448 New Keywords & 41.34 % Increase In Page Views!

Final Thoughts

As stated previously, going organic may not be for you if you are looking for a quick payoff. It’s demanding work and requires patience to see meaningful results to gain organic traffic. If you would like to see more organic traffic but still feel unsure about approaching it yourself, let’s have a conversation.

We have helped our clients successfully move up in organic search rankings. We would be happy to do that for you too. Feel free to schedule a free consultation with one of our expert marketing advisors. We are here to help your business win!

GAIN ORGANIC TRAFFIC - DOWNLOAD PDF

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FAQs

How do you become relevant in my market?

Through optimized search engine rankings. Nation Media Design services ensure that you show up exactly when you're needed.

What is Digital Advertising?

Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.

How does content marketing support digital marketing?

Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia

What is digital marketing?

Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

Can digital marketing increase online sales?

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

What is Search Engine Optimization?

Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia

Do You Need to Worry About Social Media For Marketing?

Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.

Why do I need marketing?

Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.

What are keywords?

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

How often should I update my website?

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.

How often should I post a blog or post on social media?

Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

Is email marketing still effective?

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.

Do I need an email newsletter?

It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.

Should I buy an email list?

Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.

What KPIs should I be tracking, and how?

Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.

For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.

What does “conversion” mean in digital marketing?

Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

How do I differentiate my brand?

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?

What does Google Analytics do for me?

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.

What should I measure?

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

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