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4 minutes
Is ad spending worth the investment?
There is a solution for many challenges small businesses face daily in advertising.
Finding the right place to advertise to your market, increasing brand awareness, building website traffic, and capturing leads are concepts that could leave any business owner with a headache. Between handling financials, retaining your existing clients, and monitoring your competitors, who has time to understand Google Ads, Facebook ads, or Instagram?
The concept of ad spending money on digital advertisement is still an area of marketing that small business owners have not fully grasped. Many business owners do not see the value of ad spending on Google or any digital platform like Facebook and Instagram. To have a well-rounded marketing campaign, you need a strategy and an allocated ad spending budget to see actual results.
Ads in the digital world are almost guaranteed to fall into the right hands at the right moment with carefully implemented strategy & design. There are many reasons to choose digital advertising. Let’s look at why some of these are beneficial as well as cost-effective ways of ad spending.
When paying for a billboard, you pay for exposure to thousands of people daily, hoping you will reach your customers. Sadly, that is not always the case. When using targeted ads, you are exclusively paying customers in your specific market to view your ad. Targeted ad spending provides value to your customer because you make their buying experience seamless. They see your ad, they click and they buy.
Digital advertising is extremely cost-effective because you can oversee and manage the cost. When you set up your ads, you can specifically use the cost-per-click method. This method lets your marketer expand your budget only if the lead engages with the ad. Reducing ad spending.
At Nation Media Design we have managed to drive our cost-per-click lower than the average standard for almost all of our clients with our targeted ad spending.
Spending your money on traditional advertising, such as billboard and print ads, can lead to some uncertainty and second-guessing. With digital advertising, for example, Google, you know how many people engaged with the ad, the reach, and impressions. Analytics provide the numbers, so you know how successful your ads performed. This will allow you to see if you are targeting the correct audience saving you money with ad spending.
Can you count the number of ads that have popped up on your feed lately? Now, can you remember how many gadgets you have collected or apps you’ve downloaded because of those ads? You don’t have to tell us; we’ve all done our share of impulse buying and downloading. According to eMarketer, mobile ad spending increased by 4.8% or $4.22 billion to $91.52 billion in 2020. The trajectory of ad spending in 2021 is projected to reach $112.09 billion. If ad spending is growing this rapidly-even during a pandemic-it may be wise to follow your competitors.
We have an amazing ad spending team here at Nation Media Design that helps you plan your ad budget strategically. We target the audience necessary to give you optimal results while being cost-effective. You as a business owner should have options to pursue that are not confusing and bring you the desired results your business needs.
We helped O’Neill Auto & Transmission Service get their ads set up right before the pandemic hit. In hindsight, we had no idea of what was to come, but due to the start of our Google ADS program, they had leads coming in even when COVID-19 was at its worst. We take pride in that we were able to help this great business through a tough time like this. On average, with our targeted ad spending, we sent them over 100 leads a month, which totaled 16 conversions on average. Those are great numbers, especially in a weak economy. How can we help you improve your leads? Contact our Google Ads professionals today to start getting digitally connected to your customers.
Does your organization have a digital edge? Is your business online? We can build and maintain a successful platform for your company. Schedule a consultation with Nation Media Design today.
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Call 616-888-5050 or contact us online today for a free evaluation!
375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
1400+ Websites Launched
375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
