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    Westward needed more traffic from organic search results to drive sales. In this case study, see how we successfully increased their keywords, rankings, & traffic.
    What do you do with the business that has been spending tens of thousands of dollars on digital marketing and not seen a return!? You make them a guarantee and show them a return.
    SEMCO has been a forefront runner in creating resilient coatings that protect and restore surfaces. ​SEMCO came to Nation Media Design wanting to improve its website’s SEO rankings.
    Wondering how to grow a tanning salon through digital marketing? Develop an SEO, PPC, website, and social media strategy that would target the right demographic and watch it grow!
    Incredible results with digital marketing efforts for the largest plumbing event in the world - ASPE Convention & Expo 2022. Overall marketing project successes, statistics, and insights from our advertising campaigns.
    Overall our goal was to create a more compelling brand that was simplistically designed to engage their target market. Now their digital and print message has one consistent message.
    In our first meeting, we developed a strategy with goals and guidelines while prioritizing objectives. This was the beginning to a new image and new standard.
    It is one thing to create graphics, but it is entirely different to inspire and create emotion. We aimed to create a visual feel of relationship, loyalty, love, and respect through all of the web and print media.
    We employed Google ads, SEO, LinkedIn marketing and both search and display campaigns, to increase registrations and awareness for Coverings 2022.

Find Out how to Build A Brand online In 3 Proven Ways

It is the way through which potential clients can tell a business apart from its competition. It also provides a basis upon which your business’ professionalism is judged. A clumsy brand image is often taken as a reflection of the brand’s capabilities.

Online platforms have created a level playing field for large and small businesses alike. It is entirely up to the shared target audience to decide which brand and website design in Grand Rapids MI best appeals to them and suits their needs. Having a strong online brand is, therefore, important to ensure that you take maximum advantage of the online business opportunities. How then can a startup or a small scale business enterprise create and maintain a strong brand online? Here are a few guidelines to consider.

Define Your Brand

The secret to creating a successful brand online is through a thorough understanding of the brand itself. To do this, you need to critically think and answer a few questions. What does the brand represent? Here consider the qualities and values you want to be associated with your brand. What is your brand’s story? Your brand’s story is essentially the pillar of the brand. It helps you keep your focus on why you started the brand in the first place and offers a constant source of inspiration and guidance concerning brand development and growth.

Define Your Target Audience

The main purpose of creating a brand is to provide a platform to be easily seen and heard. There are several things to consider when determining who the focus of your brand is in the first place. The age of the target audience is an important factor that will help you determine your brand direction. The age of the audience and their financial capabilities often define how they spend their time and what influences their decision. Gender and educational backgrounds are also important demographics to consider. The things and issues that attract men are bound to differ significantly with those that attract and matter to women. And audience that has achieved higher levels of education is also likely to be more open-minded than the alternative.

Invest in Looks

After a careful consideration of the aspects of brand development, it is time to start thinking about the brand visuals. It is the gateway to all future interactions with your target audience. Whether you are thinking about the logo, website design in Grand Rapids MI or even a business card, it is essential to decide whether you want a minimalistic look, an over the top look or something in between. Whatever look you go for, ensure that it is in line with your brand’s story and identity. Try as much as possible to make your brand visuals relatable to. Colors and imagery are essential tools to ensure this happens. A little research into the color theory will go a long way in enabling you to pick the right blend of colors that work for your brand’s image and personality. When a logo and designing a website, choose functionality over aesthetics. Choose a logo that actually communicates what your brand is all about as opposed to going for flashy and highly sophisticated designs that take away from the main message you are trying to communicate.

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