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Build A Brand online In 3 Proven Ways
Branding is a powerful tool for doing business in today’s highly competitive business space.
It is the way through which potential clients can tell a business apart from its competition. It also provides a basis upon which your business’ professionalism is judged. A clumsy brand image is often taken as a reflection of the brand’s capabilities.
Online platforms have created a level playing field for large and small businesses alike. It is entirely up to the shared target audience to decide which brand and website design in Grand Rapids MI best appeals to them and suits their needs. Having a strong online brand is, therefore, important to ensure that you take maximum advantage of the online business opportunities. How then can a startup or a small scale business enterprise create and maintain a strong brand online? Here are a few guidelines to consider.
The secret to creating a successful brand online is through a thorough understanding of the brand itself. To do this, you need to critically think and answer a few questions. What does the brand represent? Here consider the qualities and values you want to be associated with your brand. What is your brand’s story? Your brand’s story is essentially the pillar of the brand. It helps you keep your focus on why you started the brand in the first place and offers a constant source of inspiration and guidance concerning brand development and growth.
The main purpose of creating a brand is to provide a platform to be easily seen and heard. There are several things to consider when determining who the focus of your brand is in the first place. The age of the target audience is an important factor that will help you determine your brand direction.
The age of the audience and their financial capabilities often define how they spend their time and what influences their decision. Gender and educational backgrounds are also important demographics to consider.
The things and issues that attract men are bound to differ significantly with those that attract and matter to women. And audience that has achieved higher levels of education is also likely to be more open-minded than the alternative.
After carefully considering the aspects of brand development, it is time to start thinking about the brand visuals. It is the gateway to all future interactions with your target audience.
Whether you are thinking about the logo, website design in Grand Rapids, MI, or even a business card, it is essential to decide whether you want a minimalistic look, an over-the-top look, or something in between. Whatever look you go for, ensure that it aligns with your brand’s story and identity.
Try as much as possible to make your brand visuals relatable. Colors and imagery are essential tools to ensure this happens. A little research into the color theory will go a long way in enabling you to pick the right blend of colors that work for your brand’s image and personality.
When a logo and designing a website, choose functionality over aesthetics. Choose a logo that communicates what your brand is all about as opposed to going for flashy and highly sophisticated designs that take away from the main message you are trying to communicate.
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Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.
Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.
For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.
What does “conversion” mean in digital marketing?
Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
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375,000 Hours of Expertise
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375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
