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Why Your Website Is Not Successful
Any business that wishes to be competitive in the online or offline market must have a website designed by a professional web design company.
The Internet has become the leading resource for people to find information, with business research being a top reason to perform a search on the web. Businesses that do not have a professionally created website risk losing potential customers on the Internet and in their storefronts. Consumers evaluate products and companies long before they decide to make a purchase. They will move on to the next vendor if your website does not seem professional or secure. While sales and credibility are the two main factors for creating a professional website for your business, the following five reasons will help you understand why a professionally designed website is crucial to your business.
Let’s dive into the 5 reasons you should hire a professional web design company.
When you hire a professional web design company, you know that your site will be created to suit your business. The web designer will evaluate your business and products and work with you towards your goal for the website. Do you want to generate online sales? Walk-in sales? Will your site be for informational purposes only? Once these and other questions are answered, your site will be designed by your web design company to meet your specific needs. DIY site builders limit the capabilities of their site and often restrict graphics and text. A professional web design company is not captive to these restrictions.
The way your site looks, the way it navigates, and the colors and graphics are very important. A great web design company will ensure the flow of your site and implement best practices every time.
Visitors do not like to search for information or wish to be barraged with loud colors and crowded text. A professional web design company will make sure that your color scheme, text, and navigation are designed to be user-friendly by the web design company.
An experienced web design company knows the Internet changes daily. New technologies, new computer code, and new ways to draw visitors to your site happen each and every day. When using a professional web design company, you can be assured that the site is being created with the latest technologies and according to the latest trends for optimal success. Many DIY site builders will not allow video, RSS feeds or links on your website, which can adversely affect your site.
SEO or Search Engine Optimization is a technique used by a professional web design company to make your website receive great rankings from search engines. If search engines cannot find your site easily, your potential clients will not. Your site must be optimized to be found. A great web design company should explain SEO and ask if you are interested.
Contrary to what many people believe, a web design is never complete. Websites must have continual maintenance by your website design company to keep them current and relevant to their industry. Technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with these trends.
When using a professional web design company service, you benefit from their webmaster services to keep your site updated and fresh. Unfortunately, many people do not realize the importance of web design, nor do they see what damage a poorly constructed area may cause to their business.
There is no reason to risk your business when professional website creation is cost-effective and easily accessible. Need more help on how to choose a web design company?
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you'd like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we're developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.
Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.
For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.
What does “conversion” mean in digital marketing?
Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
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375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
1400+ Websites Launched
375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
