If You Don’t Hire A Web Designer Now, You’ll Hate Yourself Later

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2 minutes

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How Nation Media became a top ranked agency in Virginia

Taking the time to search for and hire a web designer can seem daunting—even greater than finding yourself an easy website platform and putting the thing together yourself.

Website Design Agencies

Hire a web designer

Small and medium businesses often have a host of reasons for not wanting to seek out a web design agency. In our decades of designing and developing websites, we’ve heard them all. We also know that these objections will likely only lead to one thing: a website presence that doesn’t fully leverage the power of the internet. Here are the reasons you should consider looking to hire a web designer.

Here are some common objections to hiring a digital marketing agency and why you should ignore them and hire a web designer.

Hire A Web Designer

Objection 1.
I Don’t Need A Whole Agency

The typical perception of a web designer is that of a lone wolf sitting in front of a multitude of screens and writing code. Many businesses don’t understand why they shouldn’t just hire that guy. After all, he will be cheaper than contracting an entire company. And that guy has a sweet portfolio and a list of clients you can call for references. Freelancers appear to be a pretty good deal, and sometimes they are.

In short, start a blog and keep writing awesome content. This will also help boost your SEO and content marketing efforts.

The typical freelancer will design you a nice website—and nothing more. With a website design agency, you will have design, development, and SEO specialists working together to ensure you have a beautiful and functional website that is also adequately built to reach your target audience on the web.

Having an excellent website won’t mean a thing if customers can’t find it or use it easily. Keyword research, on-page optimization, social media leveraging: all of this is now part of a strategic package when you hire an experienced web design and marketing agency.

Nation Media Design | Grand Rapids Marketing, SEO & Design Agency If You Don't Hire A Web Designer Now, You'll Hate Yourself Later Hire A Web Designer

Objection 2.
I Don’t Have Time To Research Companies.

It takes some time to find the right agency for you. You have to Google companies, and you have to read reviews to hire a web designer. Then you have to interview and ask for proposals, which you’ll have to read.

Truth 2. Investing That Time Will Yield Great Returns.

Your website is critical to the success of your company. It would be best if you could find an agency to help you achieve your business goals. The amount of time you spend now is minimal compared to the years your website will be live on the internet—another great reason to hire a web designer that you are comfortable with.

Nation Media Design | Grand Rapids Marketing, SEO & Design Agency If You Don't Hire A Web Designer Now, You'll Hate Yourself Later Hire A Web Designer

Objection 3.
I Don’t Know Enough About Websites To Hire A Web Designer.

If you don’t know your landing page from your backend, you might feel timid about engaging in a conversation with professional web designers. We get that.

Truth 3. You Don’t Need To Know Anything.

That’s the whole point of finding a quality web design agency. They bring the knowledge you don’t have to your digital marketing efforts. The questions you ask don’t need to be technical. Your goal is to ensure the company you’re hiring is reputable and that you can develop a positive working relationship with their point people to hire a web designer.

Now It’s Time To Hire A Web Designer. But How?

Nation Media Design | Grand Rapids Marketing, SEO & Design Agency If You Don't Hire A Web Designer Now, You'll Hate Yourself Later Hire A Web Designer

Check Out Our “Hire A Web Designer & Agency” Checklist.

Now that you’re considering working with a professional web design company, here are some tips for finding and contracting the right agency. We’ve even created a list to help you in your search when looking to hire a web designer.

1. Research local companies

Do a Google search. ” Hire a web designer.” Ask other companies whose websites you admire for their agency, and network on LinkedIn. The first step is to list about a dozen companies you would like to research further. This is your starting point.

2. Go to their websites

Take the companies on your list and browse their websites. Learn about the principals and their processes. Eliminate companies with websites that don’t function properly or are led by folks who don’t seem reputable or experienced. Elimination will greatly help when you are ready to hire a web designer.

Things to consider & When to Hire A Web Designer

Is the company website easy to navigate? Do they have staff members who specialize in design, development, and SEO? Do they have testimonials from clients and/or case studies of their successes? If not you may want to keep your search going to hire a web designer.

3. Study their portfolio

A good web design company will have a vast portfolio of projects with descriptions of the work they did. Look at all the different websites the company has created, and then ask yourself these questions:

Do they all look the same?
Does the design of a site fit its industry?
Do you like any of them?

Here’s where you cross out companies whose portfolio does not match your company’s needs or looks too cookie cutter.

4. Check their clients’ websites When you want to hire a web designer

Google their clients and see how their websites function across various platforms.

5. Contact the top three for a proposal

Now that you’ve narrowed your list, contact the top three agencies and set up a time for an initial meeting. During this meeting, you’ll describe your needs and expectations to them. They’ll, in turn, ask you questions about the services you would like them to deliver and make suggestions. Then they will put together a proposal. Set a timeline for the proposal and when you expect to award the job. This will help keep your website development moving along.

Things you want to determine to hire a web designer

Do you feel comfortable working with this company?
Do they answer your questions to your satisfaction?
Do they appear interested in helping you and your business?

6. Review the proposals

Don’t just look at the cost. Be sure to compare deliverables to hire a web designer.

What will each company create for you?
What website platform will they use?
What added value services will they provide to help further your business?
How long will it take them to develop your site?
Will they host and maintain your site for you?
Will they train you to make simple website changes yourself?

If you have questions about the proposal, set up a meeting to review it.

7. Award the job - Hire A Web Designer

Lastly, hire the company that prepared the best proposal for achieving your business goals. Make sure you both agree to what will be delivered and by when. And the time has come you’ve hired a website designer!

Does your organization have a digital edge? Is your business online? We can build and maintain a successful platform for your company. Schedule a consultation with Nation Media Design today.

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