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    Westward needed more traffic from organic search results to drive sales. In this case study, see how we successfully increased their keywords, rankings, & traffic.
    What do you do with the business that has been spending tens of thousands of dollars on digital marketing and not seen a return!? You make them a guarantee and show them a return.
    SEMCO has been a forefront runner in creating resilient coatings that protect and restore surfaces. ​SEMCO came to Nation Media Design wanting to improve its website’s SEO rankings.
    Wondering how to grow a tanning salon through digital marketing? Develop an SEO, PPC, website, and social media strategy that would target the right demographic and watch it grow!
    Incredible results with digital marketing efforts for the largest plumbing event in the world - ASPE Convention & Expo 2022. Overall marketing project successes, statistics, and insights from our advertising campaigns.
    Overall our goal was to create a more compelling brand that was simplistically designed to engage their target market. Now their digital and print message has one consistent message.
    In our first meeting, we developed a strategy with goals and guidelines while prioritizing objectives. This was the beginning to a new image and new standard.
    It is one thing to create graphics, but it is entirely different to inspire and create emotion. We aimed to create a visual feel of relationship, loyalty, love, and respect through all of the web and print media.
    We employed Google ads, SEO, LinkedIn marketing and both search and display campaigns, to increase registrations and awareness for Coverings 2022.

If You Don’t Hire A Web Designer Now, You’ll Hate Yourself Later

Small and medium businesses often have a host of reasons for not wanting to seek out a web design agency. In our decades of designing and developing websites, we’ve pretty much heard them all. We also know that these objections will likely only lead to one thing: a website presence that doesn’t fully leverage the power of the internet.

Here are some of the common objections to hiring a digital marketing agency and why you should totally ignore them.

Objection 1. I Don’t Need A Whole Agency.

The typical perception of a web designer is that of a lone wolf sitting in front of a multitude of screens and writing code. Many businesses don’t understand why they shouldn’t just hire that guy. After all, he will be cheaper than contracting an entire company. And that guy has a sweet portfolio and a list of clients you can call for references. Freelancers appear to be a pretty good deal, and sometimes they are.

Truth 1. Hiring A Lone Web Designer Will Get You A Website. And ONLY A Website.

The typical freelancer will design you a nice website—and nothing more. With a website design agency, you will have design, development, and SEO specialists working together to ensure you have a beautiful and functional website that is also adequately built to reach your target audience on the web.

Having an excellent website won’t mean a thing if customers can’t find it or use it easily. Keyword research, on-page optimization, social media leveraging: all of this is now part of a strategic package when you hire an experienced web design and marketing agency.

Objection 2. I Don’t Have Time To Research Companies.

It takes some time to find the right agency for you. You have to Google companies, and you have to read reviews. Then you have to interview and ask for proposals, which you’ll have to read.

Truth 2. Investing That Time Will Yield Great Returns.

Your website is critical to the success of your company. You should take the time to find an agency that can help you achieve your business goals. The amount of time you spend now is minimal compared to the years your website will be live on the internet.

Objection 3. I Don’t Know Enough About Websites To Hire Someone.

If you don’t know your landing page from your backend, you might feel timid about engaging in a conversation with professional web designers. We get that.

Truth 3. You Don’t Need To Know Anything.

That’s the whole point of finding a quality web design agency. They bring the knowledge you don’t have to your digital marketing efforts. The questions you ask don’t need to be technical. Your goal is to ensure the company you’re hiring is reputable and that you can develop a positive working relationship with their point people.

Now It’s Time To Hire. But How?
Check Out Our “Hire A Web Design Agency” Checklist

Now that you’re considering working with a professional web design company, here are some tips for finding and contracting the right agency. We’ve even created a list to help you in your search.

1. Research local companies.
Do a Google search. Ask other companies whose websites you admire for their agency, and network on LinkedIn. The first step is to list about a dozen companies you would like to research further. This is your starting point.

2. Go to their websites.
Take the companies on your list and really browse their websites. Learn about the principals and their processes. Eliminate companies with websites that don’t function properly or are led by folks who don’t seem reputable or experienced. Things to consider:

Is the company website easy to navigate?
Do they have staff members who specialize in design, development, and SEO?
Do they have testimonials from clients and/or case studies of their successes?

3. Study their portfolio.
A good web design company will have a vast portfolio of projects with descriptions of the work they did. Look at all the different websites the company has created, and then ask yourself these questions:

Do they all look the same?
Does the design of a site fit its industry?
Do you like any of them?

Here’s where you cross out companies whose portfolio does not match your company’s needs or looks too cookie cutter.

4. Check their clients’ websites.
Google their clients and see how their websites function across various platforms.

Do they work well on desktops and mobile?
On what page of Google searches do they tend to show up?

5. Contact the top three for a proposal.
Now that you’ve narrowed down your list, contact the top three agencies and set up a time for an initial meeting. During this meeting, you’ll describe your needs and expectations to them. They’ll in turn ask you questions about the services you would like them to deliver and make suggestions. Then they will put together a proposal. Set a timeline for the proposal and when you expect to award the job. This will help keep your website development moving along.

Things you want to determine:

Do you feel comfortable working with this company?
Do they answer your questions to your satisfaction?
Do they appear interested in helping you and your business?

6. Review the proposals.
Don’t just look at the cost. Be sure to compare deliverables.

What will each company create for you?
What website platform will they use?
What added value services will they provide to help further your business?
How long will it take them to develop your site?
Will they host and maintain your site for you?
Will they train you to make simple website changes yourself?

If you have questions about the proposal, set up a meeting to review it.

7. Award that job.
Lastly, hire the company that prepared the best proposal for achieving your business goals. Make sure you both agree to what will be delivered and by when.

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