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    Westward needed more traffic from organic search results to drive sales. In this case study, see how we successfully increased their keywords, rankings, & traffic.
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    What do you do with the business that has been spending tens of thousands of dollars on digital marketing and not seen a return!? You make them a guarantee and show them a return.
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    SEMCO has been a forefront runner in creating resilient coatings that protect and restore surfaces. ​SEMCO came to Nation Media Design wanting to improve its website’s SEO rankings.
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    Wondering how to grow a tanning salon through digital marketing? Develop an SEO, PPC, website, and social media strategy that would target the right demographic and watch it grow!
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    Incredible results with digital marketing efforts for the largest plumbing event in the world - ASPE Convention & Expo 2022. Overall marketing project successes, statistics, and insights from our advertising campaigns.
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    Overall our goal was to create a more compelling brand that was simplistically designed to engage their target market. Now their digital and print message has one consistent message.
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    In our first meeting, we developed a strategy with goals and guidelines while prioritizing objectives. This was the beginning to a new image and new standard.
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    It is one thing to create graphics, but it is entirely different to inspire and create emotion. We aimed to create a visual feel of relationship, loyalty, love, and respect through all of the web and print media.
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    We employed Google ads, SEO, LinkedIn marketing and both search and display campaigns, to increase registrations and awareness for Coverings 2022.
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5 REASONS YOU NEED TO KNOW YOUR TARGET AUDIENCE

It will help you better understand how to create valuable content that connects with your customers or clients. With the frequent Facebook and Google algorithm changes and the ever-changing digital marketing world, valuable content can be hard to find. Getting your customers to see it can be even harder. Creating an engaging space for your customers is key to staying relevant to your customers and you can’t do any of that without first knowing who they are.

Solve problems with ease - knowing your target audience

target audience

You can better solve problems for your current customers (and discover potential customers’ problems) and then educate them on the value of working with you or buying your product or services. You’ve heard that people don’t buy products, they buy the results and feelings that your products provide. Knowing your target audience helps you to better identify the solutions to their (potential) problems.

Subpar ad campaigns aren’t cheap. Spending the extra time to ensure that your ads will be effective will be worth it in the long run. Running Facebook/Google ads or any form of print ads can be effective, but only if you’re advertising to those who will most likely buy what you’re selling. Don’t waste your money on subpar, thrown together at the last-minute ad campaigns.

Stronger referral base - knowing your target audience

You can build a stronger referral base. Word of mouth is a form of advertising you can’t easily buy. But remains the best compliment that any business can receive. Once your target market learns of your customer service and experiences the products/services you offer, they will tell their friends, family, clients, and co-workers. Referrals can make or break your business!

Time is money… Need I say more? Probably not, but I will anyway. The more time spent on reaching the people that are more likely to do business with you is less time pursuing prospects of no value. You want your time to be well spent.

Successful Marketing Campaigns - knowing your target audience

After you understand your target audience, putting together a successful marketing strategy that is trackable is the next step. Tracking metrics and data such as Facebook analytics, revenue comparisons, website traffic, and page landings are crucial to finding successful growth and correlations in your past, present, and future marketing strategies. At Nation Media Design, we have proven methods that work. Look at the results we have had for Westward Industries And O’Neill’s Transmission Services. We would love to help you be successful in your next campaign. Not sure who your target audience is? Let’s talk.

More Resources And Case Studies from Nation Media Design. Read on to see other ways we can help your business succeed!

Businesses that commit to growth, innovation, technology, and defining the future for their customers and clients successfully develop the operating standards and discipline to embrace required change and effectively produce an enterprise-wide platform approach. Wondering where to start or feeling out of your league? That is where we come in. We will help develop your current business design into a successful digital space. Just ask us how. We are here to help you succeed. Talk with one of our talented Digital marketing experts.

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