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The Importance Of Local SEO Optimization
Despite the pandemic, the startup business activity saw a 24 percent surge in 2020. According to a report, business startups grew to 4.4 million in 2020 from 3.5 million in 2019. If you have recently launched a startup, you must be aware that customer engagement is one of the top priorities at all times, for any business. This is also true for companies that are planning to revive their business following the impact of the COVID-19 pandemic.
Grow Your Business in a Small Town through Local SEO Optimization. Your target audience must know your brand and its products, which can be done through local SEO optimization. Local businesses in Grand Rapids would first want the locals to be aware of your existence. Hiring an SEO company in Grand Rapids will ensure that your business is optimized for local search.
Grand Rapids was named one of the top cities to start a small business, which makes it is a highly trafficked tourist destination. This means there’s a real potential for businesses to flourish here but that’s only possible if your business is optimized for local SEO. Considering 46 percent of all Google searches are for local information, your business would benefit from local SEO optimization.
If you are a plumbing company in Grand Rapids, you will need to rank higher on SERPs than your competitors in the same area. You can use Local SEO Optimization competitive analysis to compare your website with that of the competitor to gain an insight into what they are doing and where you can edge past them. The SEO competitive analysis involves:
Since SEO is an intuitive and ongoing system, it would help to perform regular audits to find out the position of your website. A comprehensive Local SEO Optimization audit will tell you where your website stands and will help you figure out ways to achieve your goals. A comprehensive local SEO audit involves the following:
Having local backlinks from other Grand Rapids-based businesses or organizations will help you build up a powerful bank of local links from Grand Rapids. This will not only increase visibility with local customers but also boost your online presence. Here are some Local SEO Optimization link-building tactics.
It is imperative to set up NAP for your business, which stands for name, address, and phone number. This makes it easier for people and search engines to find your business. The NAP should be integrated into your business website as a crawlable HTML text. Use NAP in the footer or header of the site, and avoid using an image.
Next up is to have consistent details and citations across your online presence. Ensure that all your business listings have the exact contact details, prices, and other information. Any discrepancies in these details may stop search engines from showing your business in SERPs since they can’t determine which information is correct.
In the end, you need to know that Local SEO Optimization is a dynamic and constantly ongoing process. It’s not a simple task that can be marked done and put to rest. To stay on top of the search rankings and stay relevant, it’s best to regularly update and follow the trends.
We know the importance of SEO and performance driven SEO For local businesses. The process is ongoing, never ending and for the un-trained, tiring.
Thankfully over the years we have established best practices and performance driven results for our clients. If your feeling overwhelmed or your not sure where to start talk to us today. WE can help!
We are here to make sure your business succeed. When you succeed, we succeed.
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.
Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.
For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.
What does “conversion” mean in digital marketing?
Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
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375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
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375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
