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Every growing business can benefit from SEO.
See how A+ SEO grows business revenue!Get a FREE SEO report
9 Guiding Steps to Local SEO
Learn the major differences between SEO and local SEO and how to improve your website visibility and attract more customers in your area. Local SEO efforts are vital to your business. Without it, you could lose customers resulting in lost revenue.
As a local business, you need to tap into the power of Local SEO to improve visibility and find potential customers. The range of local seo strategy available is vast, from optimizing your online presence with local listings to tailoring content for your nearby shoppers – all these tactics are essential as they help you show up in localized searches.
Denying this opportunity means turning down reachable leads that could be converted into sales! Top it off by committing strongly towards using effective marketing strategies tailored around local SEO so that more people become aware of what services or products your brand can offer them—it’s an invaluable chance for growth not worth missing out on!
For brick-and-mortar businesses, a well-thought-out local SEO strategy is a priceless tool. With the right technique, you can optimize your company to be found in local search results on Google, which will help draw in more customers. One of the key components of success in local SEO is enlisting a reliable google my business listing, which provides searchers with basic information like your address, operating hours, contact information, and more.
Running a local SEO strategy involves a lot of effort, but when done properly can pay huge dividends. First, you should familiarize yourself with local SEO tools; the keyword research tools will give you insight, like semrush.com, into local queries being used and allow you to build local-specific keywords for targeting. Once your keyword list is built, it’s time to create local content that will be useful to local readers and rank well in local searches. Surfer SEO is a fantastic tool you can use to optimize that local-level content.
Make sure to create local links as a part of your local SEO strategy, optimize local business listings like Google My Business, and dive into local marketing initiatives such as running community events or improving customer service at your local store.
With the local SEO strategy in motion, clearly track goals and analyze results continually so you can adjust accurately to gain an even greater local organic positioning and realize profitable returns.
Here are some practical steps to help you get started with your local SEO strategy.
The idea behind local SEO is pretty simple: to get more people to visit your website. Think about it: if you’re living in Grand Rapids, Michigan, and trying to sell a product or service, then wouldn’t you want to know who’s selling that same product or service in your area?
If you’re looking for a local SEO professional to help with your online search ranking, one of the best ways is to get recommendations from friends and family who have had success in the past. With their trusted feedback, you can one step closer to finding the right SEO company to help you.
This will give you a chance to ask questions and see if they’re a good fit for you.
Let us take care of your local SEO strategy so you can sit back and watch success unfold.
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.
Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.
For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.
What does “conversion” mean in digital marketing?
Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
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375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
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375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
