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How Nation Media became a top ranked agency in Virginia
Nation Media Design Wins Newest Positive Feedback on Clutch by helping businesses overcome their growth challenges through digital marketing since 2014. As a team of passionate and dedicated digital professionals, it’s our mission to lead our partners in improving many aspects of their branding, marketing, and advertising, using modern digital tools and strategies.
In our efforts to deliver satisfaction to our partners, we could not help but feel enamored of the praise we receive. Today, we are excited to share the newest positive feedback that we’ve earned through Clutch! This feedback was from Westward Industries owner, Chris Franz.
They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. Their review process is reliable and transparent. We are grateful to those of our clients who have taken the time to provide feedback. This is the highest compliment! And we are very grateful.
The latest review in our catalog was left by Chris Franz, the VP of Westward Industries. The client company is an electric utility vehicle manufacturer partnered with us in 2020. Since then, they have tasked us with developing their website, SEO, and product maintenance.
During the development, we worked intensively to rebuild the Westward Industries WordPress website, ensuring that we improved many functionalities and updated all plugins. Doing so allowed users to easily customize their desired vehicle version.
That said, we’re proud and delighted to see that the client’s rankings in the Google SERPs continue to rise.
“They are easy to work with, try to please the customer, and are goal-driven.”
— Chris Franz, VP, Westward Industries
For more information about our work, feel free to visit our Clutch profile. Read the full reviews on our page to understand our partnership process.
Similarly, we also display past work on Top Design Firms, the newest B2B resource from the creators of Clutch!
Ready for your digital transformation? Get in touch and schedule a digital consultation with us today!
We know the importance of SEO and performance-driven SEO For local businesses. However, the process is ongoing, never-ending, and tiring for the un-trained.
Thankfully over the years, we have established best practices and performance-driven results for our clients.
If you are feeling overwhelmed or you are not sure where to start, talk to us today. WE can help!
We are here to make sure your business succeeds. When you succeed, we succeed.
We have had many delighted clients in the past and would love to make you part of that list! Look at our resources and case studies below. The results speak for themselves. We are proud of the results we have achieved for our current clients. We would love to provide you with the same service. Please look at the extensive services we offer. We are sure we can accommodate all of your marketing needs!
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.
Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.
For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.
What does “conversion” mean in digital marketing?
Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
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Call 616-888-5050 or contact us online today for a free evaluation!
375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
1400+ Websites Launched
375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
