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How Nation Media became a top ranked agency in Virginia
We have some news for our Clients. First, Nation Media Design is switching to Rank Math over Yoast. In this article, we will explain what that means for you. Nation Media has used Yoast for the past five years as an SEO tool. However, in 2022 we are happily Switching to Rank Math Over Yoast.
Our clients are fast-paced, and SEO is vital for their business. Therefore, having a platform to optimize every portion of their website is crucial. Unfortunately, we have had issues with Yoast’s plugins. Updates are not coming fast enough, and the plugin breaks, becoming challenging to optimize the website’s content. We tried to rectify this several times, but it became increasingly difficult. Enter, Rank Math.
We decided to sever ties with Yoast and look for a new platform. We discovered Rank Math, an incredible tool that we installed and tested on our website. First, we wrote a blog. After we published the blog, Rank Math gave us a score, and we started the process of optimization. During the process, we were evaluating Rank Math over Yoast.
Immediately we saw the ease of use and multitude of benefits. As a note: There are free features where Yoast was charging.
We find that Rank Math offers so much more than Yoast! It practically configures itself! What a relief! As stated on Rankmath.com, “The simple but powerful user interface highlights important information about your posts alongside the post itself. So you can improve your post’s SEO instantaneously.” – We found this to be true!
Rank Math presents invaluable information from Google Search Console inside your WordPress dashboard. For example, you can see the keywords you rank for, your sitemap quality, and indexing matters. This knowledge is priceless in preserving a high-performance website.
Google Analytics is easy to view anytime on your WordPress dashboard. You never have to leave to see your stats.
Your keywords for your business are the difference between being seen and being overlooked. With the local business schema support in Rank Math, your local business has a much higher chance of ranking and receiving more traffic.
In addition, adding schema allows for showing important product information right inside of SERPs.
These are just 5 of our top reasons for switching to Rank Math over Yoast. This incredible platform has so many features to offer. To name a few more, Keyword Comparison & Google Trends Tool, Add Knowledge Graph Metadata, News Sitemap for Submitting Websites on Google News, Automated Image SEO, Local SEO Optimization, Short code creation. The list goes on and on.
Providing the best and most valuable and effective services for our clients is of utmost importance. When we have methods that are not practical or features change, that does not work for us. Therefore, switching to Rank math over Yoast was the right decision.
Overall, Rank Math offers more for our clients. We strive to provide the best services for all customers. We will continue to grow and change. Staying up to date with the newest and best practices is what sets us apart.
Nation Media Design is committed to developing and evolving with the times. Although you may not see the trends or techniques change, we do. That is why our customers stay with us and depend on us. When you succeed, we succeed.
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.
Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.
For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.
What does “conversion” mean in digital marketing?
Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
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Call 616-888-5050 or contact us online today for a free evaluation!
375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
1400+ Websites Launched
375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
