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Every growing business can benefit from SEO.
See how A+ SEO grows business revenue!Get a FREE SEO report
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The Benifits of SEO for small businesses
The web is a powerful marketing channel. Nowadays, companies in all shapes and sizes rely on the internet for growth and success.
SEO, or Search Engine Optimization, is one of the best ways for small businesses to keep up with fast-growing establishments. It is an efficient and cost-effective digital marketing strategy that we have today. It has also become increasingly beneficial for companies over the past decade.
SEO for small businesses presents several benefits we would like to share with you.
Prioritizing SEO gives your business the advantage of ranking higher in search engine results. This digital marketing strategy lets your customers learn about your products and services.
Let’s say you own a home service company. If your business is in the top search results on search engines like Google, you make it easier for consumers to find what they want. At the same time, website visitors get to see what your business has to offer. As a result, small companies with a search-engine-optimized websites grow twice as fast and attract more customers than businesses that don’t have one.
SEO for small businesses is tenacious. It is a target-driven digital marketing tool that can direct you to your prospective customers.
Search-engine-optimized websites are more user-friendly. They have an improved page-loading time, making it easy for site visitors to read and navigate on almost all devices. One important thing to remember when doing online marketing is that visitors’ attention span is short. They have a massive chance of getting impatient and leaving your website if it doesn’t work correctly or they don’t see what they are looking for in about 10 seconds.
For instance, if your high-quality food images and video are slowing things down or your blogs are way too lengthy and detailed to read, your potential customers are more inclined to move to another site. This is where SEO comes to the rescue. A clean, structured, and fast-loading website keeps your visitors happy and satisfied. Not only does it help to give users a positive digital experience, but SEO also helps grab their attention, holds them in, and turns them into your subscribers, regular visitors, and loyal patrons.
Take advantage of the same digital marketing strategy that your competitors use to attract customers effectively with SEO.
SEO and social media are a good fit for gaining popularity and followers for your small business. Remember, a higher ranking means more social media visibility for your business. Popular platforms like Facebook and Instagram are capable of connecting your small business to possible customers with SEO.
Investing in SEO has many benefits. Search Engine Optimization can work wonders for your local business. It is also a beacon of hope for thriving entrepreneurs who have difficulty competing with industry titans. Seize the opportunity and grow your business by incorporating tried-and-tested digital marketing strategies with Nation Media Design. With SEO, you have higher chances of getting ahead and achieving your business goals. Talk to one of our SEO experts today!
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.
Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.
For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.
What does “conversion” mean in digital marketing?
Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
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375,000 Hours of Expertise
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375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
