15 Reasons Small Businesses Need A Brand Identity System

Read time:
7 minutes

What you'll learn?
The importance of a brand identity system

Small Businesses & Brand Identity. Why is this important?

Business and marketing experts urge small businesses to “brand” their businesses with a logo and consistent marketing materials — a brand identity system.

A small businesses brand identity is crucial to the validation and survival of any company. You will hear from all marketing executives you need a brand identity, but they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase sales and revenue by conveying the following impressions.

To convey that you are established with A Brand Identity System

A logo and professionally printed materials show that you are committed to both your business and your clients. It also makes you look like you’ve been around for some time and are stable.
To attract more clients. Some clients look for a well-defined company, and “look and feel” may be one of their criteria in making a purchasing decision. Others are “wowed” by professional-looking materials, and your logo may impress them into buying. A small businesses brand identity can go a long way when constructed carefully.

Small Businesses Increase credibility with A Brand Identity System

A logo makes you look experienced and professional and can go a long way toward making your business appear credible. And, if you’d like to be known as an expert in your field, this type of credibility is the first thing you have to establish with your brand identity system.

To be more memorable. Forty percent of people better remember what they see than what they hear or read. So having graphics associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients’ minds when they need your goods or services.

To stand out in your field. A well-designed logo and brand identity system can put you far above the competition, especially if paired with a strong marketing program.

Small Business Look Bigger With A Well Constructed Brand Identiy system.

Home-printed business cards with perforated edges or cards printed with standard designs available through Microsoft software or online business card vendors scream “small-time vendor” to your potential clients—and that is how they will want to compensate you. You want your brand identity to say remember me.

Small Businesses Earn More Venture capital With An Amazing Brand Identity

To improve your chance of getting venture capital or selling a business. Your business will look more complete if you present a well-rounded business package, including marketing materials and graphics your brand identity will blow your customers away.

Brand yourself

You are your brand identity. To brand yourself, especially if you are a consultant, you need a logo to build an image and a brand that is bigger than your identity. If you’re running a more significant business, the logo will begin to create a “brand” or “face” for your business and to personalize the more significant business entity.

Give clients a sense of stability & Establish recognition with a well-constructed brand Identity

You may not have been in business “since 1908,” but if you have invested in brand identity, you are much less likely to fold in the eyes of your customers. It goes a long way toward building that all-important “trust.”
To explain your company name. If your company name contains a little-known word or an acronym, the logo can give visual clues to its meaning.

Endear your company name to your clients

A difficult-to-pronounce or hard-to-remember company name may make it challenging for your clients to hire you. Potential clients might not recall who you are when they need your services. But if you reinforce the name with attractive, compelling graphics, they are more likely to remember you, pick up the phone, and hire you.

The way to achieve this is with a unique brand identity system.
To describe an unusual line of business. If your business is nontraditional or in a hard-to-explain industry, a logo can help explain exactly what you do by offering a visual reference.

Show what practices differentiate you from your competition

A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition.
To comply with expectations. In some industries, a logo is just expected. In the creative services industry especially, having a logo is an industry standard.
To show your commitment and for a sense of personal pride, it will add to your practice. In other words, do it for yourself.

A logo will increase your confidence, showing through in all your business interactions and practices.
These benefits will boost your business and your confidence, so start thinking about developing a logo and identity as soon as possible.

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FAQs

How do you become relevant in my market?

Through optimized search engine rankings. Nation Media Design services ensure that you show up exactly when you're needed.

What is Digital Advertising?

Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.

How does content marketing support digital marketing?

Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia

What is digital marketing?

Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

Can digital marketing increase online sales?

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

What is Search Engine Optimization?

Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia

Do You Need to Worry About Social Media For Marketing?

Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.

Why do I need marketing?

Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.

What are keywords?

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

How often should I update my website?

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.

How often should I post a blog or post on social media?

Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

Is email marketing still effective?

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.

Do I need an email newsletter?

It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.

Should I buy an email list?

Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.

What KPIs should I be tracking, and how?

Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.

For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.

What does “conversion” mean in digital marketing?

Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

How do I differentiate my brand?

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?

What does Google Analytics do for me?

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.

What should I measure?

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

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15 Reasons Small Businesses Need A Brand Identity System

Read time:7 minutes

What you'll learn?The importance of a brand identity system

To convey that you are established with A Brand Identity System

Small Businesses Increase credibility with A Brand Identity System

Small Business Look Bigger With A Well Constructed Brand Identiy system.

Small Businesses Earn More Venture capital With An Amazing Brand Identity

Brand yourself

Give clients a sense of stability & Establish recognition with a well-constructed brand Identity

Endear your company name to your clients

Show what practices differentiate you from your competition

Table of contents

Learn more…

FAQs

We've driven over $35,000,000 million in high ticket leads for clients. Discover how we can help your business grow. Interested? Schedule a strategy call.

616-888-5050

Ready to speak with a marketing expert? Give us a ring!

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Follow Us In Social Media

We've driven over 5,256 leads for clients just in the past year. Discover how we can help your business grow. Interested? Schedule a strategy call.

616-888-5050

Ready to speak with a marketing expert? Give us a ring

Our Locations

Awards

Table of Contents

Ready to grow your business? Talk to Kaleb Nation within a day!

SEO
Gain More Revenue

SOCIAL MEDIA
Grow Your Brand

VIDEO
Share Your Story

WEB DESIGN
Convert More Leads

Read time:
7 minutes

What you'll learn?
The importance of a brand identity system

We've driven over $35,000,000 million in high ticket leads for clients. Discover how we can help your business grow.

Interested?
Schedule a strategy call.

Ready to speak with a marketing expert?
Give us a ring!

We've driven over 5,256 leads for clients just in the past year. Discover how we can help your business grow.

Interested?
Schedule a strategy call.

Ready to speak with a marketing expert?
Give us a ring

Ready to grow your business?
Talk to Kaleb Nation within a day!