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Social Media In Your Brand Awareness Strategies

Read time:

2 minutes

What you'll learn?

The importance of Social Media In Your Brand Awareness Strategies

Having a page on relevant platforms is a must, but you should get more serious. By utilizing social media strategies in small business your business will have the surest way to raise your business branding to the next level. It is a great brand awareness strategy. It’s like having open access to a directory of hundreds of millions of potential customers. Having a page on relevant platforms is a must, but you should get more serious than just having a Facebook/Instagram/Twitter page created.

You should be posting regularly

Keeping the look and feel of your branding consistent. We know it is time-consuming for a business owner to create content, post regularly, and generate leads from those posts. Look at Nation Gaming. An online non-profit that uses gaming to impact youth. Through social media, we increased their following, connected them with influencers, and grew their digital footprint.  1568 % growth in engagement, 4,193 new Instagram followers, 4,598 new Facebook follows!

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Each advertising channel has a unique audience

Since inception, we’ve pioneered solid methods and strategies to help businesses meet their target faster and more effectively. Securing the Upcity badge has only added to our goodwill and reputation as a brand that goes above and beyond for our clients, ensuring they have an impressive digital presence in the market.

And it would help if you chose the channels where your ideal customers spend most of their time. Some of the social platforms are prone to gathering younger demographics; some are more “hip” than others. Some platforms and channels cater to the needs of a group of people that lean towards a particular political value, etc.

One of the crucial things we do is research to find out where your target audience is. Many of this can fly over most people’s heads, and you may not be sure what any of this means. The bottom line, social media is essential, but it also time-consuming for a busy business owner. Lets us take over for you. One less thing, right?

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Focusing on revenue generation is our goal for your business

Nation Media Design provides concise communication and a sound marketing strategy to create and deliver successful campaigns. Our systematic approach to implementing a winning strategy will develop a goal-driven plan across your social media platforms.

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FAQs
How do you become relevant in my market?
Through optimized search engine rankings. Nation Media Design services ensure that you show up exactly when you're needed.
What is Digital Advertising?

Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.

How does content marketing support digital marketing?

Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia

What is digital marketing?

Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

Can digital marketing increase online sales?

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

What is Search Engine Optimization?

Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia

Do You Need to Worry About Social Media For Marketing?

Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.

Why do I need marketing?

Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.

What are keywords?

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

How often should I update my website?

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.

How often should I post a blog or post on social media?

Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

Is email marketing still effective?

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.

Do I need an email newsletter?

It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.

Should I buy an email list?

Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.

What KPIs should I be tracking, and how?

Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.

For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.

What does “conversion” mean in digital marketing?

Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

How do I differentiate my brand?

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?

What does Google Analytics do for me?

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.

What should I measure?

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

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Digital marketing business growth tips for Grand Rapids businesses

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375,000 Hours of Expertise

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VA

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