Why Do I Need A Website? 21 Answers

Read time:
7 minutes

What you'll learn?
Why You Need A Website

Steve Jobs also asked ‘why do I need a website.’ He challenged every single operation within his company.

Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.

And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.

When I started my first business several years ago, the first thing I thought was, “I need to get a website.” Why did I think that? Why do I need a website?

I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why do I need a website, a small business owner actually needs a website.

Why Do I Need a Website?
1. Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Why Do I Need a Website?

2. More customers

More than 2.4 billion people use the internet every day. That fact alone should answer why do I need a website. And some 90% of those have purchased something or contacted a company online in the last 12 months. So by not having a website, you will miss out on a big piece of the pie.

3. Business value

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Why Do I Need a Website?

4. Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

5. Time to show off

You know that great feeling you get when people recognize your work? Well, by having a website, you can show off what you do and take pride in your work.

Why Do I Need a Website?

6. Helps with business goals

That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

7. Low barriers of entry

Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some free website providers you don’t have to pay a penny.

8. 24 hours per day

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

Why Do I Need a Website?

9. Communication with customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content. your website is not successful.

Why Do I Need a Website?

10. Marketing

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

Why Do I Need a Website?

11. Customer support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.

Why Do I Need a Website?

12. Email@mywebsite.com

Another advantage when answering the question, why do I need a website?

I know there are other ways to do this, but by having a website, you can have your own email address@whateveryouwant.com. It is more professional and easier to remember. I know you love your steveman99286534@gmail.com , but it doesn’t really resonate with customers.

13. Press releases

I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies get one million views on YouTube because of online press releases. Answering the question why do I need a website?

Why Do I Need a Website?

14. Stick it to the man

The best answer to “Why do I need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.

Why Do I Need a Website?

15. Any topic or hobby will do

Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.

Why Do I Need a Website?

16. Connect with fellow web masters

On a little side note, if you own a website you get to call yourself a ‘web master’. Pretty cool! But reason #16 for ‘why I need a website’ is that you can easily make new business and personal connections with other website owners. This can lead to extra streams of income for you!

Why Do I Need a Website?

17. Gives you a voice

Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.

Why Do I Need a Website?

18. Do business your own way

You don’t need permission from your boss or company lawyer. Ash Ambridge always drops bad words because she can, and no one else is asking her to stop. Now she has a world-class business with thousands of customers.

Still, wondering why do I need a website? Let’s continue.

Why Do I Need a Website?

19. Beat the big guys

An additional answer to why do I need a website lies within the next section. Have you ever wanted to get into business but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.

20. Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).

why do I need a website

21. Helps you to find a new job

I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally, too. Not only can a website host your resume or CV, but you have demonstrated tons of hard and soft skills by owning and managing your website. Having worked in HR once upon a time, I know it is valuable. Answering the question of why do I need a website once more.

So… why do I need a website?

Can you think of a couple of reasons why you shouldn’t? It wouldn’t be a balanced argument if you don’t.

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FAQs

How do you become relevant in my market?

Through optimized search engine rankings. Nation Media Design services ensure that you show up exactly when you're needed.

What is Digital Advertising?

Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.

How does content marketing support digital marketing?

Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia

What is digital marketing?

Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

Can digital marketing increase online sales?

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

What is Search Engine Optimization?

Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia

Do You Need to Worry About Social Media For Marketing?

Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.

Why do I need marketing?

Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.

What are keywords?

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

How often should I update my website?

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.

How often should I post a blog or post on social media?

Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

Is email marketing still effective?

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.

Do I need an email newsletter?

It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.

Should I buy an email list?

Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.

What KPIs should I be tracking, and how?

Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.

For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.

What does “conversion” mean in digital marketing?

Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

How do I differentiate my brand?

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?

What does Google Analytics do for me?

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.

What should I measure?

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

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Why Do I Need A Website? 21 Answers

Read time:7 minutes

What you'll learn?Why You Need A Website

Why Do I Need a Website? 1. Online brochure

2. More customers

3. Business value

4. Influence

5. Time to show off

6. Helps with business goals

7. Low barriers of entry

8. 24 hours per day

9. Communication with customers

10. Marketing

11. Customer support

12. Email@mywebsite.com

13. Press releases

14. Stick it to the man

15. Any topic or hobby will do

16. Connect with fellow web masters

17. Gives you a voice

18. Do business your own way

19. Beat the big guys

20. Instant credibility

21. Helps you to find a new job

So… why do I need a website?

Table of contents

Learn more…

FAQs

We've driven over $35,000,000 million in high ticket leads for clients. Discover how we can help your business grow. Interested? Schedule a strategy call.

616-888-5050

Ready to speak with a marketing expert? Give us a ring!

Our Locations

Follow Us In Social Media

We've driven over 5,256 leads for clients just in the past year. Discover how we can help your business grow. Interested? Schedule a strategy call.

616-888-5050

Ready to speak with a marketing expert? Give us a ring

Our Locations

Awards

Table of Contents

Ready to grow your business? Talk to Kaleb Nation within a day!

SEO
Gain More Revenue

SOCIAL MEDIA
Grow Your Brand

VIDEO
Share Your Story

WEB DESIGN
Convert More Leads

Read time:
7 minutes

What you'll learn?
Why You Need A Website

Why Do I Need a Website?
1. Online brochure

We've driven over $35,000,000 million in high ticket leads for clients. Discover how we can help your business grow.

Interested?
Schedule a strategy call.

Ready to speak with a marketing expert?
Give us a ring!

We've driven over 5,256 leads for clients just in the past year. Discover how we can help your business grow.

Interested?
Schedule a strategy call.

Ready to speak with a marketing expert?
Give us a ring

Ready to grow your business?
Talk to Kaleb Nation within a day!