When optimizing your website with the latest SEO techniques, search engines will rank your website higher in search results. Potential customers are more likely to find your business during their search with properly utilized SEO.
Google now counts the mobile version of your site FIRST. Largely ignoring your desktop site. Find out of your website is mobile-ready by doing a “mobile-friendly test” this tool tells you if your site is optimized properly for mobile devices.
Call to action
All pages on your website need a specific call to action, such as “Shop Now,” “Call for a Consultation” or “Sign Up.” Make sure your calls to action are easy to see and click on especially on a mobile device. Use tools such as pop-ups or chat windows to grab customers who start navigating away from a page without taking action.
Social Sharing Buttons
Buttons linking your business’s social media accounts get website visitors to become followers. When they like or share your content, their friends and family will see your business name, putting your business in front of new prospective customers. Our incredible website builder allows us to easily implement buttons in your header or footer or anywhere on a page of your website.
Photos and images, and videos are important elements for all websites. For example, if you own a restaurant, enticing photos of the interior and the menu items can “sell” prospective customers on visiting. If you own an e-commerce website, be sure your product descriptions include multiple photos so customers can get a good look at product details. But be mindful of your image file sizes. Images that are too large can slow down your site speed, negatively impacting user experience.
Once your website is optimized and SEO ready it is important to start driving traffic. Having Proper SEO techniques combined with best practices is the way to get new customers to your website. Implementing Social Media Strategies to your marketing plan is an essential part of gaining new customers. The content that you create and share on all platforms should give people a reason to engage and click through to your website. Posts that have a visual aide, a photo, or video Plus content are far more likely to get the attention of your target audience. Adding content to your posts can dramatically increase your CTR. At Nation Media Design we are here to help with every aspect your business needs to succeed! Contact a professional on our team and let us help you set up a successful plan to move your business forward!