According to TikTok, the “For You” page is a customized page “in which the Service selects short videos to show you based on what the Service determines could be interesting for you.” This feature allows the Tiktok user to experience a completely personalized feed to maintain activity on the app. The “For You” page algorithm has increased user engagement so much that viewers spend 52 minutes a day (on average) on the app!
What factors contribute to determining each user’s “For You” feed? The social media company explains that there are three main operators in determining one’s homepage: user interaction, video information, and device and account settings. User interactions may consist of videos that a user shares, comments, likes, or even posted in the past. On the other hand, Tiktok video information involves hashtags, sounds, and captions. And lastly, the “For You” page accumulates information from device and account settings that are based upon country or location, languages, and type of device. These special features truly engage users on another level as they do not have to search for what they want to see — it is simply already arranged to be shown to them in the “For You” feed.
TikTok became the hub for new social media trends. From lip-synching to dancing to the best Amazon purchases, the app exploded with products and opportunities that users refuse to pass up. With over 600 million international users, the “For You” page is a never-ending feed that can reach an unimaginable audience.
Including Social Media is imperative to the success of your marketing campaigns. You cant rely on print ads anymore. The world is changing and moving more and more into the digital space.
As you can see from the facts and stats above TIkTok is a smart marketing move! Ending up on the homepage of TikTok can lead to opportunities like no other. The “For You” page allows for products and people to become overnight sensations, like Charli D’Amelio, whose East Coast lifestyle was quickly flipped upside down after she uploaded videos of her dancing to popular trends — now she is the most followed user on the app. TikTok contains such a large market of audience members to engage with that integrating your strategies onto the app can cause an immense boost in brand awareness. Utilizing the “For You” page on TikTok can also give your audience a physical representation of your product, which further enhances your brand’s overall credibility.
If you are at a loss for how to approach this, or even using the app contact a professional at Nation Media Design today. We can help build strategies and implement marketing into all social media platforms.