Lexington Medical — 18-Month Growth & Marketing Strategy

Lexington Medical — Integrated Growth & Marketing Plan

18-Month Retainer Strategy | $6,600/month | Designed by Nation Media Design

🔍 Context & Opportunity

Lexington Medical’s sales cycle spans roughly 12 months from first engagement to stocking orders, with account values ranging from $60,000–$100,000 annually. Every channel must work in concert to accelerate pipeline velocity and build lasting relationships with decision-makers.

Essential Components:

💼 LinkedIn — Targeted reach and relationship building
🔍 Google Ads — Capture high-intent demand efficiently
🌐 Website — Refined, authoritative brand presentation
📧 Email — Nurture leads into stocking orders
📊 Analytics — Track and prove ROI at every stage

💰 Why This Matters (ROI Math)

Investment: $6,600/month (~$118,800 over 18 months)
One $60K account nearly covers a full year of marketing investment
Four $100K accounts yield ~400% ROI over the retainer term
Additional built-in savings: >$1,850/month (Google Ads + lead systems)

📊 Case Studies & Results

Ultra Consultants

Nation Media Design rebuilt Ultra Consultants’ entire digital presence — producing measurable SEO and UX improvements.

📈 6,346 Organic Sessions

💬 54.77% Engagement Rate

⏱️ +45s Avg. Engagement Time

🎯 1.58% Key Event Rate

🛠️ 500 Pages Rebuilt

WMGB Home Improvement

Full digital campaign across Google + Meta driving tangible lead and sales growth.

🔗 5,613 Clicks

👥 273 Leads Converted

📣 629,615 Reached

💰 $236,500 Sales Impact

🚀 Phase 1: 3-Month Implementation (Foundation)

Month 1 — Setup & Infrastructure

Onboard with Nation Media Dashboard FX (analytics + tracking)
Backend analytics + goal tracking setup
Google Ads restructure (est. +$1,500 efficiency)
Website audit + SEO/UX improvements
First landing page build + KPI definition

Months 1–2 — Launch Campaigns

Launch Google + LinkedIn Ads
Publish 2–3 thought leadership articles
Activate email marketing system + lead forms
Publish 1 new web page (product/service)

Month 3 — Scale & Integrate

Expand LinkedIn with refined targeting
4 monthly posts for consistent engagement
A/B testing landing pages
Launch mass email + nurture sequence

📈 Phase 2: Ongoing Execution (Months 4–18)

Monthly Cadence:

Website updates + 1 new page
Landing pages for campaigns
4 LinkedIn posts + 1–2 articles
Email campaigns + newsletters
Continuous Google Ads optimization

Quarterly Focus:

Campaign creative refresh
SEO and technical review
Email audit + compliance check
LinkedIn performance tuning

📊 Phase 3: Reporting & Optimization

Monthly performance dashboard via Nation Media Dashboard FX
ROI, lead tracking, and funnel optimization reports
Quarterly pipeline alignment & ROI validation

🔄 Collaboration Flow

Nation Media Design

Strategy + Execution
Builds and manages multi-channel campaigns with analytics integration.

➡ Campaign Builds + Optimization

Lexington Medical Team

Collaboration + Insight
Provides product updates, sales feedback, and supports content direction.

➡ Reporting + ROI Analysis

Dashboard FX

Analytics + Accountability
Tracks performance across all channels, ensuring every dollar drives measurable return.

💼 Yearly Retainer Plan (18-Month Agreement)

Service	Scope	Inclusions
Google Ads	Up to $1,500/month spend	Responsive optimization + efficiency savings
Website Support	Ongoing	1 new page/month + SEO optimization
Content & Lead Capture	Continuous	Articles, forms, automation, nurturing
Email Marketing	Monthly	Mass campaigns + newsletter creation
LinkedIn Advertising	$1,800/month	4 optimized posts + ad campaigns
Total Retainer	18 Months	$6,600/month

Next Steps

Paul, this 18-month partnership provides the structure and scope needed to deliver measurable growth for Lexington Medical. Shall we schedule a review this week to finalize the agreement?

Best regards,
Caleb Nation