Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue because they…

Taking the time to search for and vet a professional web designer can seem like a daunting task—even greater than perhaps finding yourself an easy website platform and putting the thing together yourself. Small and medium businesses often have a host of reasons for not wanting to seek out a…