By using our 4 step process, we began to organize the organization into different parts. Doing this allowed us to narrow down what services, values, and ethics that needed to be present at all times in the branding. From there, we developed case studies from past jobs into stories on their web pages. So when a client goes to get some background on what they do they can see step by step how they accomplished each one of their projects. See here (Just click). We also provided them with a new image in print design. When they attend conferences, they have a renewed image that is set to attract their target audience. Overall our goal was to create a more compelling brand that was simplistic designed to engage their target market. Now their digital and print message had one consistent message.