01
Media Strategy
Developed
A clear media strategy to guide every piece of ministry communication.
Nonprofit Branding Case Study
Set Free Ministries Brings One Consistent Voice to Every Channel
Nation Media developed a media strategy for Set Free Ministries so its message stays consistent across print, social media and video.
We refreshed the monthly newsletter, activated social media, updated the ministry's graphic media, and produced video to support its outreach.
02
Brand Message
Consistent
One consistent message across newsletters, social media and print.
03
Social Media
Activated
Social media channels set up and running to reach the community.
04
Graphics & Video
Updated
Refreshed graphic media and new video production to tell the ministry's story.
Branding goals
- 1. Develop a media strategy
- 2. Make sure brand message is consistent
- 3. Get social media active and running
- 4. Provide/Update all current graphic media
First step
Develop a strategy to overcome media problems
One of the first things we did was develop a media strategy. Afterward, it was my goal to implement the strategy while understanding that Set Free Ministries still had commitments to attend to. In our first meeting, we developed a strategy with goals and guidelines while prioritizing objectives. This was the beginning to a new image and new standard.
Step 2
Initiate plan to accomplish objectives
One of the first objectives was to change and update the monthly newsletter. This is a very important piece of media because of how many of their donors it reaches each month. The second objective was to get the social media going and make sure that it was consistent with the Set Free Ministries’ message. Thirdly, we began to develop a new branding scheme for the banquet. This was the beginning of the brand development process. The pinnacle of the project was to take their year-end design and improve upon the layout to deliver the information presented in a better format for more effective design communication. This was vital because as it shared critical Information with donors about the accomplishments over the past year, goals that have been met, and the needs a forthcoming year.
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Video production
https://youtu.be/KTiLbzv_3oE?list=TLGG2Jj0uCGSxBMwNjAyMjAyMQ
View the branding work
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