Westward Industries is an electric vehicle manufacturing company based out of Winnipeg, Canada. Westward is a full-service digital marketing client. 2022 was about building brand recognition, establishing SEO as a staple in marketing efforts, and creating consistently successful marketing campaigns. To reach these goals we launched several successful campaigns that involved SEO, email marketing, social media outreach, and Google ads.
A high-level KPI was to have organic SEO growth! In action, we devised a full-scale SEO website revamp strategy. We started by implementing new pages aimed at ranking for LSV terminology and Electric Utility Vehicle. After a year, all of these terms we set to rank for are in the top 3 and top 6 in the world: low-speed vehicle #3, electric utility truck #1, low-speed vehicle manufacturer #7, and more!
With Nation Media’s marketing technology, SEO expertise, excellent social media plan, and website design revamp plan, Westward Industries’ organic website traffic has undergone extreme growth this past year. Organic traffic went from 1,083 organic monthly visitors to 2,657 by adding 618 keywords to its Google Search total—a massive increase in keywords from 372 to 918!
Additionally, with consistent social media posts, we generated 2,000+ website visits with social media alone! A staggering 40,000+ have seen our post, with a demographic of 87% males and 37% female.
What about Google PPC? With some revamping of the PPC campaigns, we saved Westward over $500+ per month in bad spending with an annual savings of $6,000!
The website revamp added to the success of all of the campaigns. We added 20+ new dynamic pages and a user-focused mega menu, reducing the bounce rate significantly by 60%. In 2022 the website had a 104% increase in users, with 185,035 page views and 54,644 users, up from 27,208 users in 2021.
SEO, UX Website Design Improvement, SEO in Michigan
MetroNova Creative needed a marketing partner to support website design and SEO. Our strategy was to improve keyword rankings and page UX without compromising the brand or current SEO rankings. We redesigned the homepage with SEO in mind by optimizing and getting new content for the page. In action to make the UX better, we created an updated homepage that kept the brand image but improved the user experience and convertibility of the page.
With the full force of Nation Media’s SEO marketing and website design team, MetroNova Creative had a significant increase in traffic to their website organic traffic within one month. Rising traffic by 334% from the month prior! Their keywords rose by 6.86%, adding 34 new keywords. The cost of running ads to gain this much traffic would have been $516 a month! That’s revenue added to the business and increases our client’s ROI.
Our team of digital marketing experts will work closely with you to develop tailored strategies for your unique goals.
Knowing the distinction between National and local SEO is vital. Local SEO focuses on location-specific queries, whereas National SEO is for general search results nationwide. Small businesses can benefit from local traffic, so their strategy should include local SEO tactics. Local search terms, locations, and helpful local information will help people to find you locally better.
Say you own an auto tinting company and you’re located in Arlington, Texas. Instead of focusing on the keyword, auto tinting, focus on “auto tinting in Arlington.” Then, all that is required is proficiency in SEO understanding. Udemy, SEM Rush, and even Youtube have a lot of great content to help you grow your SEO knowledge! Here are some tips for successful small business SEO from Kaleb Nation at Nation Media.
Small business SEO is a game-changer when it comes to standing out on Google search engines within your local market. By implementing effective SEO strategies, you can ensure that your business becomes discoverable to all those prospective customers actively searching for your products or services. The best part? Small business SEO is a cost-effective way to boost your online presence, although investing in its growth can take your results to the next level.
In the ever-expanding digital landscape, search engine optimization (SEO) has become a vital tool for businesses in Michigan to gain online visibility. By optimizing your website and content for local searches, you can attract a targeted audience and drive qualified traffic to your Michigan-based business.
One of the key aspects of SEO in Michigan is incorporating relevant local keywords into your website’s content. By strategically targeting location-specific keywords, such as “Michigan SEO,” you can increase your chances of appearing in search results when users are seeking products or services in the Michigan area.
To ensure your website ranks well in Michigan searches, it’s crucial to implement on-page optimization techniques. This includes optimizing title tags, meta descriptions, headers, and incorporating relevant keywords throughout your content. By following these best practices, you can enhance your website’s visibility in Michigan search results.
Securing quality backlinks from reputable Michigan-based websites is an essential aspect of SEO. By developing relationships with local businesses, industry influencers, and media outlets, you can earn valuable backlinks that improve your website’s authority and visibility in Michigan’s online ecosystem.
An indispensable tool for SEO in Michigan is Google My Business. By claiming and optimizing your business profile, you can increase your chances of appearing in local map pack results and improve your overall visibility in Michigan. Don’t forget to regularly update your profile with accurate information, including your address, phone number, and business hours.
To gauge the effectiveness of your SEO in Michigan, it’s crucial to monitor and analyze your website’s performance. Utilize tools like Google Analytics to track important metrics such as organic traffic, keyword rankings, and conversion rates. By regularly reviewing this data, you can make informed decisions to continuously optimize your SEO strategy for maximum impact.
Mastering SEO in Michigan is essential for local businesses aiming to thrive in the digital realm. By implementing effective on-page optimization techniques, securing quality backlinks, and leveraging tools like Google My Business, you can increase your online visibility and attract targeted customers within Michigan. Remember to monitor your SEO performance using analytics tools to refine your strategy and stay ahead of the competition. With SEO as your ally, your Michigan-based business is poised for digital success.
If you’re seeking to enhance your online presence in Michigan, search engine optimization (SEO) is paramount. Various search engine optimization companies in Michigan, including Grand Rapids and Grand Blanc, offer specialized SEO services. Whether you’re in need of a Grand Rapids SEO consultant or a local SEO company in Flint, these experts can help optimize your website for better search engine rankings. Their strategies encompass a range of techniques to ensure your online content is search engine optimized.
With services such as free consultations, you can explore tailored approaches to search engine marketing that align with your goals and target audience, ultimately leading to improved search engine rankings and increased visibility across the digital landscape.
Westward Industries sells compact, Electric Vehicles for diverse applications. Westward needed more traffic from organic search results to drive more sales. By creating a strong digital marketing campaign a few months after, our marketing efforts saw a significant increase in traffic and leads from their targeted demographic.
Otofonix has all the functionality at a fraction of the cost. After many different campaigns on other platforms, Otofonix was ready to try Facebook ADS. We set up their conversion tracking and started targeting specific audiences and gained enomorous return on our digital advertising campaign.
Oneill's Transmission was having a hard time getting leads when COVID-19 hit but their Google Ads campaign kept the business going. Giving them the consistent calls and jobs they needed during the pandemic.