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Local SEO in Michigan

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Nation Media Design | Grand Rapids Marketing, SEO & Design Agency SEO in Michigan SEO in Michigan

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Westward Industries is an electric vehicle manufacturing company based out of Winnipeg, Canada. Westward is a full-service digital marketing client. 2022 was about building brand recognition, establishing SEO as a staple in marketing efforts, and creating consistently successful marketing campaigns. To reach these goals we launched several successful campaigns that involved SEO, email marketing, social media outreach, and Google ads.

A high-level KPI was to have organic SEO growth! In action, we devised a full-scale SEO website revamp strategy. We started by implementing new pages aimed at ranking for LSV terminology and Electric Utility Vehicle. After a year, all of these terms we set to rank for are in the top 3 and top 6 in the world: low-speed vehicle #3, electric utility truck #1, low-speed vehicle manufacturer #7, and more!


With Nation Media’s marketing technology, SEO expertise, excellent social media plan, and website design revamp plan, Westward Industries’ organic website traffic has undergone extreme growth this past year. Organic traffic went from 1,083 organic monthly visitors to 2,657 by adding 618 keywords to its Google Search total—a massive increase in keywords from 372 to 918!

Additionally, with consistent social media posts, we generated 2,000+ website visits with social media alone! A staggering 40,000+ have seen our post, with a demographic of 87% males and 37% female.

What about Google PPC? With some revamping of the PPC campaigns, we saved Westward over $500+ per month in bad spending with an annual savings of $6,000!

The website revamp added to the success of all of the campaigns. We added 20+ new dynamic pages and a user-focused mega menu, reducing the bounce rate significantly by 60%.  In 2022 the website had a 104% increase in users, with 185,035 page views and  54,644 users, up from 27,208 users in 2021.

High rankings for difficult keywords
We ranked in top 10 at minumum for every term.
100% growth in traffic
From 27,00 to 54,000 visitors in one year.
618+ organic keywords
In one year we went from 372 Keywords to 918+.
Nation Media Design | Grand Rapids Marketing, SEO & Design Agency SEO in Michigan SEO in Michigan

Local SEO & UX Enhancement

SEO,  UX Website Design Improvement, SEO in Michigan


MetroNova Creative needed a marketing partner to support website design and SEO. Our strategy was to improve keyword rankings and page UX without compromising the brand or current SEO rankings. We redesigned the homepage with SEO in mind by optimizing and getting new content for the page. In action to make the UX better, we created an updated homepage that kept the brand image but improved the user experience and convertibility of the page.

SEO in Michigan: THE OUTCOME

With the full force of Nation Media’s SEO marketing and website design team, MetroNova Creative had a significant increase in traffic to their website organic traffic within one month. Rising traffic by 334% from the month prior! Their keywords rose by 6.86%, adding 34 new keywords. The cost of running ads to gain this much traffic would have been $516 a month! That’s revenue added to the business and increases our client’s ROI.

480% growth in website revenue
Traffic was valued at $115 and rose to $516.
334% Increase in Traffic
From 14 visitors a month to 144.

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4 Effective Strategies For SEO in Michigan

Knowing the distinction between National and local SEO is vital. Local SEO focuses on location-specific queries, whereas National SEO is for general search results nationwide. Small businesses can benefit from local traffic, so their strategy should include local SEO tactics. Local search terms, locations, and helpful local information will help people to find you locally better.

Say you own an auto tinting company and you’re located in Arlington, Texas. Instead of focusing on the keyword, auto tinting, focus on “auto tinting in Arlington.” Then, all that is required is proficiency in SEO understanding. Udemy, SEM Rush, and even Youtube have a lot of great content to help you grow your SEO knowledge! Here are some tips for successful small business SEO from Kaleb Nation at Nation Media.

Keyword research helps you find the best-targeted keywords for potential customers. Focusing on ranking for these local keywords will put your business ahead of those looking for your services locally.

Think of the kind of questions people are asking and write content focused on answering those questions. People utilize keywords to discover answers on Google. Therefore, you want to get more traffic if your content. With effective keywords, you succeed in appearing in front of your audience while they conduct searches. 

Once your SEO agency has your keywords selected, they’ll integrate them into your existing site pages. When Google bots crawl your pages, they look for keywords to understand the context of the pages. Your Grand Rapids SEO experts will strategically place your target keywords to help Google understand your pages, so they can rank them appropriately.

There are numerous places your agency will integrate keywords on your pages. For example, they’ll include them in the headings, meta descriptions, titles, or body text of pages.
Keyword integration will help your page rank in more relevant search terms.

You can start building links by developing a site link plan or using link-building companies like Authority Link builders or Either method you choose has its pros and cons. Maybe you’re thinking, what lengths should I choose? Sites with high domain ratings are optimal for getting links as they are the most trusted sites on Google and give you the most link juice.

Make sure these sites fit your category of business too. If you are a plumber, you do not want to link to a site about women’s clothing. Link to relevant site categories that relate to yours.

Submit your site to directories! You can submit your links to location sites like mapquest related to your business. I would use a tool like bright local or SEM Rush Location Lister. These are very cost-effective, and they help to save you time while getting a ton of listings up. However, listing your site on spammy websites can cause more harm than good. So be careful, and thoughtful and make a good link-building strategy.

You might be thinking, “But I’m only a little business. There isn’t much to write about!” It’s all right. You can write quality content even if you don’t have much time in business. Write about what you know your customers care about and write it in a thoughtful way. Even share it with somebody you know that is good at writing and have them critique it. Maybe hire a copywriter on Fiverr.

For small businesses, local SEO copywriting does not require a large team or getting significant expenses. It does, however, necessitate specialized writing aptitude and careful research. Many steps can be handled with tools like Rank Math’s AI and a few hours of focused content writing. Happy writing!

Unleash the Power of Small Business SEO In Michigan to Boost Your Online Presence

Small business SEO is a game-changer when it comes to standing out on Google search engines within your local market. By implementing effective SEO strategies, you can ensure that your business becomes discoverable to all those prospective customers actively searching for your products or services. The best part? Small business SEO is a cost-effective way to boost your online presence, although investing in its growth can take your results to the next level.

SEO in Michigan

Understanding the Importance of SEO in Michigan

In the ever-expanding digital landscape, search engine optimization (SEO) has become a vital tool for businesses in Michigan to gain online visibility. By optimizing your website and content for local searches, you can attract a targeted audience and drive qualified traffic to your Michigan-based business.

The Power of Local Keywords for SEO in Michigan

One of the key aspects of SEO in Michigan is incorporating relevant local keywords into your website’s content. By strategically targeting location-specific keywords, such as “Michigan SEO,” you can increase your chances of appearing in search results when users are seeking products or services in the Michigan area.

SEO in Michigan

SEO in Michigan: Best Practices for On-Page Optimization

To ensure your website ranks well in Michigan searches, it’s crucial to implement on-page optimization techniques. This includes optimizing title tags, meta descriptions, headers, and incorporating relevant keywords throughout your content. By following these best practices, you can enhance your website’s visibility in Michigan search results.

Building Quality Backlinks for SEO in Michigan Success

Securing quality backlinks from reputable Michigan-based websites is an essential aspect of SEO. By developing relationships with local businesses, industry influencers, and media outlets, you can earn valuable backlinks that improve your website’s authority and visibility in Michigan’s online ecosystem.

Leveraging Google My Business for Local SEO in Michigan

An indispensable tool for SEO in Michigan is Google My Business. By claiming and optimizing your business profile, you can increase your chances of appearing in local map pack results and improve your overall visibility in Michigan. Don’t forget to regularly update your profile with accurate information, including your address, phone number, and business hours.

Measuring Success: Analyzing SEO in Michigan Performance

To gauge the effectiveness of your SEO in Michigan, it’s crucial to monitor and analyze your website’s performance. Utilize tools like Google Analytics to track important metrics such as organic traffic, keyword rankings, and conversion rates. By regularly reviewing this data, you can make informed decisions to continuously optimize your SEO strategy for maximum impact.


Mastering SEO in Michigan is essential for local businesses aiming to thrive in the digital realm. By implementing effective on-page optimization techniques, securing quality backlinks, and leveraging tools like Google My Business, you can increase your online visibility and attract targeted customers within Michigan. Remember to monitor your SEO performance using analytics tools to refine your strategy and stay ahead of the competition. With SEO as your ally, your Michigan-based business is poised for digital success.

If you’re seeking to enhance your online presence in Michigan, search engine optimization (SEO) is paramount. Various search engine optimization companies in Michigan, including Grand Rapids and Grand Blanc, offer specialized SEO services. Whether you’re in need of a Grand Rapids SEO consultant or a local SEO company in Flint, these experts can help optimize your website for better search engine rankings. Their strategies encompass a range of techniques to ensure your online content is search engine optimized.

With services such as free consultations, you can explore tailored approaches to search engine marketing that align with your goals and target audience, ultimately leading to improved search engine rankings and increased visibility across the digital landscape.

Frequently Asked Questions

SEO in Michigan involves tailoring strategies to target local keywords and optimize for location-specific search intent. This includes focusing on Michigan-based customers and optimizing for local directories and map listings.

Our SEO process for Michigan involves conducting thorough keyword research to identify relevant local keywords, optimizing on-page elements like title tags and meta descriptions, building quality backlinks from Michigan-based websites, and utilizing Google My Business to enhance local visibility.

SEO is an ongoing process, and the timeframe for results can vary based on factors such as competition, website condition, and industry. However, clients often start seeing improvements in their search rankings and website traffic within a few months of implementing a solid SEO strategy.

We utilize a variety of industry-leading tools and technologies to perform comprehensive SEO in Michigan. These may include keyword research tools, website auditing tools, analytics platforms, and local SEO tools to optimize your presence in Michigan’s digital landscape.

Our team of SEO experts closely monitors industry news, attends conferences, and participates in continuous learning to stay on top of the latest SEO trends and algorithm updates specific to Michigan. We adapt our strategies accordingly to ensure optimal results for our clients.

Absolutely! We have worked with various Michigan-based businesses, helping them achieve significant improvements in search rankings and increased organic traffic. We’d be happy to share case studies and success stories that highlight our expertise in SEO in Michigan.

We employ advanced analytics tools to track key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and engagement metrics. By analyzing these metrics, we can provide regular reports that demonstrate the success and progress of our SEO efforts in Michigan.

Our team closely monitors algorithm updates, specifically those with local search implications, to ensure our clients’ SEO strategies remain compliant and effective. We adapt our approaches as needed, implementing industry best practices and making necessary adjustments to maintain and improve search rankings in Michigan.

Our expertise in SEO combined with our deep understanding of the Michigan market sets us apart. We have a proven track record of delivering exceptional results for Michigan-based businesses, utilizing targeted strategies to boost local visibility, increase website traffic, and drive conversions. Our commitment to staying up-to-date with the latest SEO trends and our personalized approach to client success sets us apart in the competitive landscape of SEO in Michigan.

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Nation Media Design | Grand Rapids Marketing, SEO & Design Agency SEO in Michigan SEO in Michigan

SEO improvement
B2B lead gen

Westward Industries sells compact, Electric Vehicles for diverse applications. Westward needed more traffic from organic search results to drive more sales. By creating a strong digital marketing campaign a few months after, our marketing efforts saw a significant increase in traffic and leads from their targeted demographic.

334.65% increase in website traffic
87 keywords to 753 ranking
Doubled website traffic in 1 year
3x increase in online leads
Nation Media Design | Grand Rapids Marketing, SEO & Design Agency SEO in Michigan SEO in Michigan

Facebook ads
B2C lead gen

WMGB Home Improvement is a Grand Rapids owned business with a net worth of $5,000,00 and about 30 employees but they have never seen wins on Facebook. After a 6 month campaign they're social media marketing was overflowing with leads.

5,613 clicks
273 leads
629,615 people viewed ads
$136,500 in sales revenue
Otofonix Logo


Otofonix has all the functionality at a fraction of the cost. After many different campaigns on other platforms, Otofonix was ready to try Facebook ADS. We set up their conversion tracking and started targeting specific audiences and gained enomorous return on our digital advertising campaign.

800,000+ views
271 units sold
$56 per-conversion
Record sales month of $83,503
Nation Media Design | Grand Rapids Marketing, SEO & Design Agency SEO in Michigan SEO in Michigan

Pay per click wins
B2C lead gen

Oneill's Transmission was having a hard time getting leads when COVID-19 hit but their Google Ads campaign kept the business going. Giving them the consistent calls and jobs they needed during the pandemic.

976+ leads
87 conversions
$35per Conversion
$300 average Job Total
$110,150+ in revenue growth

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