Local SEO in Grand Rapids, Michigan

When Customers Search For You Use The
Best Local SEO Services in 2022

Local SEO services can ensure that your customers find you locally and that you’re always top of mind when customers are in your neighborhood. Without local SEO services, your business could miss out on some of your most qualified traffic and, in turn, on sales. If you’d like to speak with a local SEO specialist, you can reach us at 616-888-5050.

Show Up On Search Engines

When Customers Search For You

Best Local SEO Services in 2022

Local SEO services can ensure that your customers find you locally and that you’re always top of mind when customers are in your neighborhood. Without local SEO services, your business could miss out on some of your most qualified traffic, and in turn, miss out on sales. If you’d like to speak with a local SEO specialist, you can reach us at 616-888-5050

Make It Easy For

Customers To Find You

Show up on search engines with terms your customers look for.

For most customers, their first interaction with you won’t be a call or an email—it’ll be a Google or Bing/Yahoo search. Nation Media Design technology and our search engine ranking/optimization (SEO) team help you understand how people are drawn to your business and what you can do to turn them into valued customers. We get it — sometimes you want to speak straight to the source. To speak with a local Digital Marketing Specialist about our marketing services, feel free to give us a call:

Local SEO

We offer fully managed local SEO services and can handle everything needed to get your business ranking for the local keywords that matter to you. We’ll provide your business with a custom SEO strategy, expert campaign implementation, and regular reporting.

Get Found In The Right Search Moments

How do you become relevant to the audiences for whom you’re incredibly relevant? Through optimized search engine rankings. Nation Media Design services ensure that you show up exactly when needed.

Track What Matters in local SEO

There’s a lot of search engine data out there. But only the most helpful metrics will work wonders for your business. With Nation Media Design, get easy-to-understand reports that measure and explain what matters most: organic traffic, keyword ranking, engagement, and more.

Don't be intimidated by SEO

SEO is one of those things that can feel intimidating. That is where we come in. Chat with us today to hear more about all of your options.

Be In More Places

At Once

Gone are the days of selling your product or services door-to-door or asking for referrals.

When customers are looking for businesses like yours, they look online first. Nation Media Design helps you build and maintain a website so you can reach more people at once—without the legwork.

Why is local SEO important?

The benefits of local SEO services

If you’re new to SEO, you might ask the question, “why is local SEO important?”. There are a few reasons that illustrate the importance of SEO services for local businesses, and we’ll talk about them below.

With the long list of services Nation Media design provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways.

Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.

Not to mention that 72% of consumers who performed a local search on a search engine visited a store within five miles. This gives even more reason to optimize your website with local SEO because it shows that consumers genuinely make decisions based on location and how close they are to a business that offers what they’re looking for.

If you want to be the business that shows up in your target audiences’ search results, utilizing local SEO is the best way.

Here are some other benefits of adopting local SEO services and some reasons that outline why local SEO is important:

1. It’s easy to track

As we mentioned before, local SEO is a trackable strategy, which means you’ll never be in the dark about how your campaign is performing.

With platforms like Google Analytics or other website analytics platforms, you’ll be able to see in real-time how your local SEO performs, which will allow you to directly tweak things that aren’t benefiting your campaign.

The fact that local SEO is trackable is a huge plus since it allows you to test, learn, and grow your local SEO campaign over time.

2. GMB results look great

First and foremost, as a local business, real estate in search results is crucial. When you opt for local SEO, you’ll have the opportunity to win a position in the local SEO 3-pack — earning you additional SERP real estate besides your organic ranking.

Not to mention, map packs appear at the top of search results, so customers will see your business first.

3. It increases website traffic

With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages.

With a GMB profile, users will see great reviews that customers gave you in the past and give them easy access to your website.

By making it so easy for users to find you online, you can expect increased website traffic.

4. It increases foot-traffic to your physical location

Local SEO solutions will also bring more foot traffic to your location.

Many people will search for a “restaurant near me” with the intention of visiting a restaurant close to them. That gives you the opportunity to show up in search results and attract them to your physical location.

5. It helps you beat the competition

Many of your competitors may not claim their business in Google Business Profile, which means they won’t earn a spot in the map pack.

That said, it’s as simple as claiming your GMB profile if you want to get ahead of the competition.

Custom local SEO services from Nation Media Design

At Nation Media Design, we know that every business is unique and different — which means every business has different goals, a different audience, and a different budget.

We’re totally fine with that, and in fact, we wanted to find a way to make it easier for every business to get what they need from a local SEO campaign. That’s why we give you the chance to customize your local SEO plan based on your goals and the number of business locations.

Our services are based on the number of locations you’re looking to optimize.

Besides a few areas, all local SEO packages include the same services. Let’s talk more in-depth about what you can expect to get with our local SEO services.

Local keyword research

Keyword research is one of the most important parts of any SEO campaign. Without it, you won’t know what keywords are important to your industry, what terms your target audience is searching for, and what keywords your competition is already targeting.

One of the most essential things when implementing a local SEO campaign is to target local keywords. Targeting local keywords means including your town, city, or state’s name on the front end of one of your services so that you can rank for location keywords in your geographic area.

For example, “Grand Rapids sporting goods company,” “Grandville craft store,” or “Ludington tackle shop.”

All of these examples include a keyword that shows the location of your business, which will help you rank highly for that specific keyword.

At Nation Media Design, local keyword research is included with every package.

Google Business Profile (formerly known as Google My Business) is the ultimate tool for local SEO. It’ll be more difficult for your business to show up on search engine results pages as a local result without a profile.

When you have a GMB profile, users searching a keyword associated with your business will find a lot of beneficial information about your business.

Since that information is so easily accessible with GMB listings, potential customers have a higher chance of visiting your storefront.

Some information that’s provided with a GMB listing in results pages include:

Average Google rating based on reviews
Button to website
Button for directions
Photos of the inside and outside of the location
Physical address
Hours of operation
Website
Phone number
FAQs about the business
Reviews from other review sites like Facebook, Yellow Pages, and Yelp
Popular times of operation
“People also search for”
Reviews

If you have GMB profile, all of this information will appear in a neat and tidy little information card, which is super user-friendly for those looking to visit your business.

When we set up your GMB profile, we won’t just fill out the most important information. We’ll also be sure to add the photos and multimedia elements that you provide.

We’ll also help you set up categories, your address, and more — making setup a breeze.

Local optimization on other local business websites

At Nation Media Design, we believe that to be successful, you should be as visible as possible online. That means that you’re not only showing up when potential customers search for your services with search engines but that you’re also visible on social media.

All of our packages include local optimization for the following:

Bing local
Apple Maps
Yelp
CitySearch
Facebook (business page setup or review, Facebook check-ins with verification and setup of location)

Implementing local optimization on all of these platforms allows you to have the highest visibility possible online, and the best chance of winning more customers.

In reality, the more real estate you take up online, the better — and local SEO can help.

On-page SEO work for your current website

You already know about local SEO, but what is on-page SEO?

SEO as a strategy has many different moving parts. There is the overarching term “SEO,” or search engine optimization, on-page and off-page SEO, and local SEO.

On-page and off-page SEO are both subcategories of the main strategy that help your campaign reach its potential.

Just like local SEO has its own unique techniques, on-page SEO does as well. Here are a few on-page SEO tactics that help your local business rank higher in search results:

Keyword optimization

As we mentioned before, keyword research is extremely important to any business. It helps you rank for terms that mean the most to your company, which helps you get more customers into your store. The process of on-page SEO ensures that you have a lot of important, relevant keywords on your site pages.

Beneficial, informative content

As you may have heard, content is king — and it’s very true. Without content, your website pages won’t be able to rank because there’s nothing to rank. The creation and implementation of beneficial, informative content give Google something to serve on results pages, and you’ll rank highly if you follow SEO best practices.

Interesting page titles that include your target keyword

When you rank in results pages, one of the first things users will see is the title tag you’ve created for your page. If your title tag doesn’t include your keyword, is boring, and doesn’t capture the attention of users, it’s unlikely that you’ll get clicks to your website.

Including alt tags on all of your photos

Google is smart, but not smart enough to see your images and determine what they are. That’s where alt tags come in. Alt tags are short descriptions of your images that Google can read, and they rely on them to tell them what the photo is and determine if it’s a relevant addition to the page. Without alt tags, photos on your page are essentially blank to Google.

Regular content updates

If you want Google to consistently have new pages to rank, always updating your content is one of the best ways to stay at the top of search results. Google loves fresh content, so content strategies like including a blog on your website are extremely beneficial.

Address added to current website pages

If you want site visitors to have the easiest time possible finding your physical location (which you should), adding your address to current website pages is necessary.

Not familiar with HTML? Don’t worry! Adding your address to your website is part of any local SEO package from Nation Media Design.

Titles and meta descriptions (for 5 keywords)

If you’re concerned about creating a catchy title tag and meta description, don’t worry! Every package comes with a title and meta creation, which will help increase clicks to your website. To find out more about how we help give us a jingle.

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We've driven over 5,567 leads for clients just in the past year. Discover how we can help your business grow.

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616-888-5050

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We've driven over 5,256 leads for clients just in the past year. Discover how we can help your business grow.

Interested?
Schedule a strategy call.

616-888-5050

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