As a dentist, your patients come first. Our technology and marketing team are here to put you first, growing your practice more than ever before.
Reaching your ideal audience can be difficult without the proper tools and insight. Our technology and marketing strategies are customized for general dentistry and your specific services, helping you reach the right people at the right time – all while you focus on what counts: patient care.
True growth is best achieved through meaningful partnerships built on mutual goals and shared understanding. We are here to be your partner in growth, working alongside you to take your dental practice to the next level and beyond. With Nation Media Design, you get a partner with 10+ years of experience helping small businesses with their marketing. We provide the digital tools, including real-time reporting and marketing know-how, while you set your business goals and outline the strategy to take your success to the next level. Based on the pace you set for growth, our technology and team will deliver the results to increase your revenue with our dental marketing services.
Like the complex world of dentistry, there’s more that goes on behind the scenes in marketing than just the results. It’s important to address all marketing openings and leave nothing behind. In this section, you will get a better understanding of the nitty-gritty work behind what can make marketing so effective for your dental practice with dental marketing. And how you can get started.
Similar to finding a person on social media before meeting them for the first time, customers want a place to look and get to know your business before engaging with you. Your dental website provides that jumping-off point for them and is the center of your dental marketing universe.
A good dental website contains vital information first such as your location, your area of expertise, where you service, and how to get in touch with you. Other factors include client testimonials, reviews, cost estimations, and informative content that the client will find helpful.
Your dental marketing website home page will also be the backbone of your marketing efforts. A well-designed and user-friendly website is the first stepping stone for winning new clients, and first impressions matter, even if they’re made online.
Search Engine Optimization, known less formally as SEO in the dental marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use certain keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.
SEO efforts can be as successful as having your dental business website pop up when someone searches for dental practices in your area or quoting your answer to when to replace faucet cartridges as a featured snippet.
Dental practices have been kept alive by word-of-mouth clients and loyal customers, but with so many people using the internet to find the home services help they’re looking for, you need to rank high in Google in order to keep your client list growing. Combining SEO with referral visits can keep your dental marketing plan humming.
That includes understanding the user’s intent, getting your business at the top of the list, and speaking from a place of authority and trust. Utilizing marketing skills and SEO best practices will put you in a position where clients are calling you. Focus on providing dental keywords on your website to naturally build your SEO presence.
Digital advertising has become even more of a necessity than physical advertising with customers seeking home services help online—including dental. When targeted to the right people as part of your dental marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Your business gets put at the forefront of digital platforms, including social media and search engines and that’s essential to grow your business in this day and age. Because your dental practice is limited to who you can provide services to, it’s important that your ad efforts and money aren’t wasted on a global reach.
For example, you would not want your Instagram ads showing up for people in Canada if your business is based in Grand Rapids. Using best practices for digital advertising, such as narrowing down buyer personas, is the best way for your advertising efforts to equal the bang for your buck. Start small with placements such as Google ads or local ad partners.
We know what you’re thinking. A toothache isn’t going to make for a viral video, but being on social media is now one of the basic foundations of building your business with dental marketing. Dental Practice owners have the unique advantage of providing educational marketing posts along with promotional material, and it’s something you should take advantage of if you’re not already.
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many dental practices have joined Youtube to create and promote educational videos, including “how-to’s,” while costing very little to make. As always, start small and create content that would benefit potential customers while promoting your business and where you provide service. The more you engage with your audience, the more of a household name you will become.
Dental marketing is the action your business takes to promote your services using market research, advertising, social media engagement, and promotions to increase brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, dental practices need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Amazing things happen when your marketing works.