Our cutting-edge technology and team give you the marketing partner you need to get more leads, increase booked jobs, and maximize revenue.
Whether you are looking to add new techs to your auto shop, enlarge your service area, increase daily calls, or improve your reputation in your community and online – Nation Media Design gives you the right tools for the job. Our technology ensures that your marketing dollars are working to grow your business, and our dedicated team of Mechanics Marketing industry experts is here to ensure you’re getting the results that you want to achieve.
Many auto shop owners feel like they are throwing their money away when it comes to marketing. With us, we know what works and what doesn’t, so every dollar spent on advertising comes back to you in the form of increased leads and booked service appointments. Our hyper-targeted approach with Mechanics marketing services puts your auto shop in front of the kind of local customers you are looking for in your service area.
With Nation Media Design, you get a partner with 10+ years of experience helping small businesses with their marketing. We provide digital tools, including real-time reporting and marketing know-how, while you set your business goals and outline the strategy to take your success to the next level. Based on the pace you set for growth, our technology and team will deliver the results to increase your revenue with our Mechanics Marketing services.
Like the intricate workings of an engine, there’s more that goes on behind the scenes in marketing than just the results. It’s important to address all marketing openings and leave nothing behind. After all, there’s nothing worse than a break down! In this section, you will get a better understanding of the nitty-gritty work behind what can make marketing so effective for your auto shop with mechanics marketing and how you can get started.
Similar to finding a person on social media before meeting them for the first time, customers want a place to look and get to know your business before engaging with you. Your website provides that jumping-off point for them and should form the center of your Mechanics marketing universe.
A good website contains vital information first such as your location, your area of expertise, where you service, and how to get in touch with you. Other factors include client testimonials, reviews, cost estimations, and informative content that the client will find helpful.
Your mechanic’s website home page will also be the backbone of your marketing efforts. A well-designed and user-friendly website is the first stepping stone for winning new clients, and first impressions matter, even if they’re made online.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information sought.
SEO efforts can be as successful as having your business website pop up when someone searches for mechanics in your area or quoting your answer to common questions as a featured snippet.
Auto shops have been kept alive by word-of-mouth clients and loyal customers, but with so many people using the internet to find the home services help they’re looking for, you need to rank high in Google in order to keep your client list growing. Combining SEO with referral visits can keep your marketing plan humming.
That includes understanding the user’s intent, getting your business at the top of the list, and speaking from a place of authority and trust. Utilizing marketing skills and SEO best practices will put you in a position where clients are calling you. Focus on providing auto shop keywords on your website to naturally build your SEO presence.
Digital advertising has become even more of a necessity than physical advertising with customers seeking home services help online—including auto shops. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Your business gets put at the forefront of digital platforms, including social media and search engines, and that’s essential to grow your business in this day and age. Because your auto shops are limited to who you can provide services for, it’s essential that your ad efforts and money aren’t wasted on a global reach.
For example, you would not want your Instagram ads showing up for people in Canada if your business is based in Grand Rapids. Using best practices for digital advertising, such as narrowing down buyer personas, is the best way for your advertising efforts to equal the bang for your buck. Start small with placements such as Google ads or local ad partners.
We know what you’re thinking. A backed-up septic tank isn’t material for a viral video, but being on social media is now one of the basic foundations of building your business with mechanics marketing. Auto shop owners have a unique advantage of providing educational marketing posts along with promotional material and it’s something you should take advantage of if you’re not already.
Social media provides you with a unique platform to actively engage with current and potential clients and build trust and loyalty. For example, many auto shop businesses have joined Youtube to create and promote educational videos, including “how to’s”, which cost very little. As always, start off small and create content that would be beneficial to potential customers, while also promoting your business and where you provide service. The more you engage with your audience, the more of a household name you will become.
Mechanics marketing is your business’s action to promote your services using market research, advertising, social media engagement, and promotions to increase brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, auto shops need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Amazing things happen when your marketing works.