What is the difference between SEO and local SEO?

local SEO strategy

SEO stands for “search engine optimization” and local SEO refers to the tactics that you can use to optimize website for local seo in search engine results pages (SERPs) specifically for locations near you. Local SEO is growing in significance as more people go online to find local businesses, services, retailers, and events. Which means that a business that appears at the top of search results has a better chance of being contacted by customers from nearby cities or regions.