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Bias Design Mistakes Designers Make All Of The Time

Read time:

6 minutes

What you'll learn?

Why Your Website Is Not Successful

Everyone has biases that can create tremendous website design mistakes. We all like to think we are level-headed, rational people, but our brains are hard-wired to jump to conclusions.

As designers, our biases seep into our work and cause us to create concepts that seem like a great idea at the time… until we expose them to the light.

Simply recognizing our own biases is an important first step in addressing their effects on our design work to avoid website design mistakes. We may never be able to rid ourselves of bias, but by keeping an eye out for it, we can become better designers and business owners. Avoiding repetitive website design mistakes.

Action-Oriented Bias

Also known as the “status-quo bias,” self-interest bias is when we tend to like and expect things to stay the same. Deep down, we prefer the world to match our perception of how we think things work, thus creating blind website design mistakes.

Website design mistakes people make very often are trying to go hands-on-keyboard way too fast. They’re like, hey, we’re going to redesign our site. Let’s get started in Webflow. Wait, stop.

Because of our self-interest bias website, design mistakes happen easily

  • We create incentives that reward the wrong behavior, or we create conflicting incentives that result in website design mistakes.
  • We have silo thinking. We don’t consider the big picture or other people’s perspectives.
  • We’re motivated to obtain a favorable outcome for ourselves or our unit at the expense of others creating catastrophic website design mistakes.

What this means for UX designers & how to address website design mistakes What this means for UX designers & how to address website design mistakes

Nation Media Design | Grand Rapids Marketing, SEO & Design Agency Bias Design Mistakes Designers Make All Of The Time website design mistakes
  • We create designs that please our clients but don’t work for the customers who they serve.
  • We move forward on designs that match current trends regardless of the quality created.
  • Or we might create designs that rely on stereotypes because they are easy rather than moving the conversation forward and representing people as they are. These stereotypes lead to massive website design mistakes.

Pattern-Recognition Bias contributes to website design mistakes

As humans, we love patterns. Patterns are comfortable. They make us feel like there is sense and order in the world. As a result, we have a tendency to imagine patterns where none actually exist.

Because of our pattern-recognition bias:

  • We give more weight to recent events.
  • We pay more attention to highly memorable events.
  • Once we have formulated a theory, we pay more attention to items that support it and ignore evidence that disproves it.

Ultimately causing website design mistakes.

What this means for designers

Nation Media Design | Grand Rapids Marketing, SEO & Design Agency Bias Design Mistakes Designers Make All Of The Time website design mistakes
  • We will add design elements based on recent trends or recent feedback instead of taking the time to notice the bigger problem.
  • We will design based on our own worldview, which can be extremely limiting. For example, rich kids in Silicon Valley will think up a pizza delivery app, but an entrepreneur who grew up poor in India will design a better toilet to conserve water and keep his village clean.

Additional Notes To Avoid Website Design mistakes

Prioritize optimizing for desktop and mobile devices from the beginning. Test the completed website with real consumers before you go live, adjust it where necessary, and be open to feedback once your site is live. You’ll keep your site user-centered, responsive, and high-performing by designing for users of different devices, avoiding website design mistakes.

Accessibility - A Major Website Design Mistake If Not Implemented

If your website isn’t accessible and inclusive, you’ll seriously limit the people who engage with your site. For example, those with disabilities make up the world’s most significant minority, with approximately one billion people worldwide.

Without accessible design, you’ll miss out on connecting with a significant user group, potentially lose traffic and conversions, and miss opportunities to create a better UX for all users.

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