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Bias Design Mistakes Designers Make All Of The Time

Read time:

6 minutes

What you'll learn?

Why Your Website Is Not Successful

Everyone has biases that can create tremendous website design mistakes. We all like to think we are level-headed, rational people, but our brains are hard-wired to jump to conclusions.

As designers, our biases seep into our work and cause us to create concepts that seem like a great idea at the time… until we expose them to the light.

Simply recognizing our own biases is an important first step in addressing their effects on our design work to avoid website design mistakes. We may never be able to rid ourselves of bias, but by keeping an eye out for it, we can become better designers and business owners. Avoiding repetitive website design mistakes.

Action-Oriented Bias

Also known as the “status-quo bias,” self-interest bias is when we tend to like and expect things to stay the same. Deep down, we prefer the world to match our perception of how we think things work, thus creating blind website design mistakes.

Website design mistakes people make very often are trying to go hands-on-keyboard way too fast. They’re like, hey, we’re going to redesign our site. Let’s get started in Webflow. Wait, stop.

Because of our self-interest bias website, design mistakes happen easily

  • We create incentives that reward the wrong behavior, or we create conflicting incentives that result in website design mistakes.
  • We have silo thinking. We don’t consider the big picture or other people’s perspectives.
  • We’re motivated to obtain a favorable outcome for ourselves or our unit at the expense of others creating catastrophic website design mistakes.

What this means for UX designers & how to address website design mistakes What this means for UX designers & how to address website design mistakes

Nation Media Design | Grand Rapids Marketing, SEO & Design Agency Bias Design Mistakes Designers Make All Of The Time website design mistakes
  • We create designs that please our clients but don’t work for the customers who they serve.
  • We move forward on designs that match current trends regardless of the quality created.
  • Or we might create designs that rely on stereotypes because they are easy rather than moving the conversation forward and representing people as they are. These stereotypes lead to massive website design mistakes.

Pattern-Recognition Bias contributes to website design mistakes

As humans, we love patterns. Patterns are comfortable. They make us feel like there is sense and order in the world. As a result, we have a tendency to imagine patterns where none actually exist.

Because of our pattern-recognition bias:

  • We give more weight to recent events.
  • We pay more attention to highly memorable events.
  • Once we have formulated a theory, we pay more attention to items that support it and ignore evidence that disproves it.

Ultimately causing website design mistakes.

What this means for designers

Nation Media Design | Grand Rapids Marketing, SEO & Design Agency Bias Design Mistakes Designers Make All Of The Time website design mistakes
  • We will add design elements based on recent trends or recent feedback instead of taking the time to notice the bigger problem.
  • We will design based on our own worldview, which can be extremely limiting. For example, rich kids in Silicon Valley will think up a pizza delivery app, but an entrepreneur who grew up poor in India will design a better toilet to conserve water and keep his village clean.

Additional Notes To Avoid Website Design mistakes

Prioritize optimizing for desktop and mobile devices from the beginning. Test the completed website with real consumers before you go live, adjust it where necessary, and be open to feedback once your site is live. You’ll keep your site user-centered, responsive, and high-performing by designing for users of different devices, avoiding website design mistakes.

Accessibility - A Major Website Design Mistake If Not Implemented

If your website isn’t accessible and inclusive, you’ll seriously limit the people who engage with your site. For example, those with disabilities make up the world’s most significant minority, with approximately one billion people worldwide.

Without accessible design, you’ll miss out on connecting with a significant user group, potentially lose traffic and conversions, and miss opportunities to create a better UX for all users.

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What is Digital Advertising?

Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.

How does content marketing support digital marketing?

Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia

What is digital marketing?

Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

Can digital marketing increase online sales?

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

What is Search Engine Optimization?

Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia

Do You Need to Worry About Social Media For Marketing?

Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.

Why do I need marketing?

Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.

What are keywords?

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

How often should I update my website?

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.

How often should I post a blog or post on social media?

Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

Is email marketing still effective?

Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.

Do I need an email newsletter?

It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.

Should I buy an email list?

Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.

What KPIs should I be tracking, and how?

Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.

For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.

What does “conversion” mean in digital marketing?

Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.

What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.

How do I differentiate my brand?

The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?

What does Google Analytics do for me?

Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.

What should I measure?

A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.

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