🇺🇸 An American Company
Nation Media partnered with Westward Vehicles as a full-service digital marketing client, combining organic search strategy, website optimization, and paid advertising management.
The campaign produced significant digital growth in 2022 by adding more than 1,018 new ranking keywords, generating 2,657 additional monthly website visitors, and reducing monthly Google Ads spending by more than $500.
Monthly Google Ads Savings
Strategic campaign management reduced monthly Google Ads spending by more than $500 while maintaining a stronger and more efficient paid search presence.
New Ranking Keywords
Comprehensive SEO improvements added more than 1,018 new ranking keywords, substantially expanding the company’s visibility across relevant organic search results.
Additional Monthly Visitors
Increased keyword visibility and stronger organic performance generated 2,657 additional monthly visitors to the Westward Vehicles website.
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“Our collaboration with Nation Media has brought a refreshing boost to our online world. The revamped website and sharp SEO tactics have truly elevated our digital footprint, ushering in a new era of customer interactions and growth. We’re excited and grateful for this remarkable leap forward!”
-Chris Franz
Westward Industries
Westward Industries is an electric vehicle manufacturing company based out of Winnipeg, Canada. Westward is a full-service digital marketing client. 2022 was about building brand recognition, establishing SEO as a staple in marketing efforts, and creating consistently successful marketing campaigns. To reach these goals, we launched several successful campaigns that involved SEO, email marketing, social media outreach, and Google ads.
A high-level KPI was to have organic SEO growth! In action, we devised a full-scale SEO website revamp strategy. e started by implementing new pages aimed at ranking for LSV terminology and Electric Utility Vehicle. After a year, all of these terms we set to rank for are in the top 3 and top 6 in the world: low-speed vehicle #3, electric utility truck #1, low-speed vehicle manufacturer #7, and more!
Westward Vehicles encountered significant obstacles stemming from insufficient SEO optimization and the underperformance of critical keywords, ultimately resulting in a notable decline in conversion rates.
We revamped their website, optimized content, and conducted targeted SEO campaigns. Our strategy included refining their social media presence, implementing data-driven email marketing, and optimizing Google Ads. These measures significantly improved their online visibility, addressing the initial challenges and driving enhanced conversions.
With Nation Media’s marketing technology, SEO expertise, excellent social media plan, and website design revamp plan, Westward Industries’ organic website traffic has undergone extreme growth this past year. Organic traffic went from 1,083 organic monthly visitors to 2,657 by adding 618 keywords to its Google Search total—a massive increase in keywords from 372 to 918!
Additionally, with consistent social media posts, we generated 2,000+ website visits with social media alone! A staggering 40,000+ have seen our post, with a demographic of 87% males and 37% female.
What about Google PPC? With some revamping of the PPC campaigns, we saved Westward over $500+ per month in bad spending with an annual savings of $6,000!
The website revamp added to the success of all of the campaigns. We added 20+ new dynamic pages and a user-focused mega menu, reducing the bounce rate significantly by 60%. In 2022, the website had a 104% increase in users, with 185,035 page views and 54,644 users, up from 27,208 users in 2021.
SERVICES USED
Westward Industries’ journey with Nation Media is a standout success, combining the art of digital marketing with impressive statistics. Their focused strategy in SEO and digital advertising led to a stunning rise in search engine rankings, with key terms reaching top spots worldwide. This approach significantly increased organic traffic from 1,083 to 2,657 monthly visitors.
Their website overhaul, featuring SEO-optimized pages and a user-friendly design, contributed to a whopping 104% increase in users and a 60% reduction in bounce rates. Social media efforts were equally impactful, attracting over 2,000 website visits and engaging over 40,000 viewers. Moreover, smart PPC campaign adjustments resulted in substantial cost savings, shaving off $500 monthly and totaling an annual saving of $6,000. With these strategies, Westward Industries has not just boosted their online presence but set a new standard in digital marketing effectiveness.
NEW KEYWORDS
MONTHLY VISITORS
ON MONTHLY GOOGLE AD SPEND
+674% Increase in Google Search Clicks
4× Growth in Google Business Profile Visibility
+302% Increase in Search Impressions
32 Pages New SEO-Optimized Website
#2 Google Local Map Pack Ranking for Gutters in Lithia
#1 Organic Among Direct Gutter Company Websites
+159% Increase in Active Users
+260% Growth in Ranking Keywords
+2500% Increase in SERP Features
70 Pages Rebuilt and Optimized
Revamping Design/UI UX
Website Speed Optimization
Nation Media Communicator Pro Integration
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