GR Car Service
At Nation Media Design, we were approached by GR Car Service, a premium transportation provider in Grand Rapids, Michigan, that was facing major digital challenges. Their Google My Business (GMB) profile had been restricted, which meant they had virtually no local SEO presence, and their website was outdated and underperforming. With no visibility in search engines and zero ranking keywords, their online presence was practically non-existent. We knew this was a comprehensive challenge, but we also knew we had the tools and strategies to turn their situation around. The result? A remarkable transformation that drove measurable results and significantly improved their online visibility, user engagement, and conversions.
Removed the ban on Their GMB profile
Increased from 0 to 27 ranking keywords
Redesigned their website to drive higher conversions and better user experience
Improved GMB ranking - from no visibility to significant local traction
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“Nation Media Design has transformed our business. Their ability to understand our challenges and execute strategies that work is nothing short of amazing.”
-Wilson Menier
GR Car Service
About GR Car Service
GR Car Service is a leading transportation provider offering high-end car services for both business and leisure clients in the Grand Rapids, Michigan area. Their focus has always been on providing a luxurious, comfortable, and reliable experience for their customers, making them a trusted name in the region. However, despite their excellent service, they were struggling to gain online traction and visibility. This is where we stepped in to help. As experts in digital strategy and web optimization, we saw great potential to align their online presence with the high standards they deliver to their clients in person.
The Challenge
When GR Car Service came to us, they were facing a combination of challenges that severely limited their ability to reach new customers. The most urgent issue was that their Google My Business profile had been restricted, effectively removing them from local search results. Without visibility on GMB, they were missing out on valuable traffic and potential bookings. In addition to this, their website lacked the design and functionality needed to engage visitors and drive conversions. It was outdated, with poor navigation and a lack of clear calls to action, which meant that even the traffic they did receive wasn’t converting. Furthermore, they had zero ranking keywords, meaning they weren’t showing up in search engine results, leaving them virtually invisible online. These combined challenges were a major obstacle to their growth, and they needed a comprehensive digital strategy to turn things around.
The Solution
We began by addressing the most pressing issue: GR Car Service‘s restricted Google My Business profile. Our team worked quickly to resolve the GMB issue, allowing their profile to be restored and enabling them to re-enter the local SEO landscape. Once their GMB was reinstated, we developed a targeted local SEO strategy, which included comprehensive keyword research and content optimization. We identified 27 relevant keywords that would allow them to rank for the most important search terms related to their services, and we implemented a plan to improve their overall search engine rankings.
In addition to the SEO strategy, we undertook a complete redesign of their website. We focused on modernizing the design, improving user experience, and optimizing it for conversions. This meant better navigation, stronger calls to action, and an overall design that aligned with their high-end brand. By enhancing the site’s functionality and aesthetics, we were able to significantly improve user engagement, leading to more inquiries and bookings.
- Google My Business Optimization: We successfully removed the GMB restriction and optimized the profile to ensure GR Car Service could once again compete in local search results.
- Keyword Rankings: After our targeted SEO efforts, they went from having zero ranking keywords to 27, giving them a solid presence in search engine results.
- Website Redesign: Our redesigned website led to increased conversions, with more visitors turning into paying customers.
The Outcome
The results of our work with GR Car Service speak for themselves. With their GMB profile reinstated and optimized, they now have strong visibility in local search, allowing them to reach more potential customers than ever before. The increase from 0 to 27 ranking keywords has dramatically improved their search engine rankings, ensuring they appear for key terms relevant to their business. Furthermore, the website redesign has resulted in a much higher conversion rate. Visitors are not only staying on the site longer but are also more likely to take action—whether that’s making an inquiry, booking a service, or calling for more information. The combination of SEO improvements and the enhanced user experience on their website has transformed their digital performance and contributed to the overall growth of their business.
SERVICES USED
Business impact
The impact of our work with GR Car Service has been substantial. Before partnering with us, they had virtually no online presence and were struggling to grow their customer base. Today, their visibility has increased dramatically, and they are attracting more local traffic and converting more of that traffic into customers. The improvements to their Google My Business profile and search engine rankings have driven more inquiries and bookings, while the updated website design has helped to convert those inquiries into actual sales. As a result, GR Car Service has seen a notable increase in revenue and is now positioned for continued growth in the competitive transportation market.
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