Stump Guy
This case study explores the successful optimization of Stump Guy’s Google Ads campaign. Our goal was to enhance ad efficiency and cost-effectiveness, focusing on improving key performance metrics. By analyzing and refining their advertising strategy, we aimed to deliver better results with a lower investment, ultimately boosting their return on investment (ROI).
1
Cost per conversion reduced from $41.00 to $26.07
2
Conversions increased by 86
3
Cost per click (CPC) decreased by $0.84
Don’t just take our word for it—listen to what our clients have to say!
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Nation Media Design transformed our ads. They cut our cost per conversion by $14.84 and boosted conversions by 86 in four months. Our CPC dropped by $0.84, improving efficiency. They also fixed our Google My Business Profile, installed Google Tag Manager, and enhanced SEO. We saved around $2,000 and saw a big boost in leads and customers. Highly recommend!
-Louis Gyenese
Stump Guy
Overview
The advertising campaign for Stump Guy demonstrated substantial improvements in cost efficiency. The reduced cost per conversion and increased conversions highlight the success of our optimization efforts. The decrease in CPC despite higher ad spend further underscores the campaign’s effectiveness. These results were achieved by implementing data-driven strategies and continuous monitoring to ensure optimal performance.
About Stump Guy
Stump Guy is a leading provider of stump grinding services, dedicated to helping homeowners and businesses maintain beautiful landscapes. With state-of-the-art equipment and a commitment to excellence, Stump Guy ensures fast, efficient, and safe removal of tree stumps. Prior to our intervention, Stump Guy was struggling with high ad costs due to poorly managed ad campaigns. Our goal was to rectify these issues and set them on a path to success.
The challenge
The initial challenge was the high cost per conversion and inefficient ad spend. Despite increasing clicks, the conversions were not meeting expectations, leading to an overall high expenditure without the desired return on investment. The ads were not effectively reaching the target audience, resulting in wasted ad spend and a low conversion rate. The goal was to optimize the campaign to lower conversion costs while maintaining or increasing the conversion rate.
Solutions
To address these challenges, we implemented several strategic changes:
- Improved Targeting: Refined audience targeting to reduce unnecessary clicks and focus on potential customers more likely to convert.
- Optimized Ad Creatives: Developed compelling ad creatives to better attract and engage potential customers, ensuring the message resonated with the target audience.
- Advanced Bid Strategies: Utilized advanced bidding strategies to lower CPC while maximizing ad visibility and reach.
- Enhanced Tracking and Analytics: Implemented robust tracking and analytics tools to monitor campaign performance in real-time and make data-driven adjustments.
- SEO Enhancements: Fixed and updated Google My Business Profile and installed Google Tag Manager, along with building extra SEO pages for additional service areas to improve organic search performance.
The Outcome
As a result of these optimizations, the cost per conversion dropped significantly by $14.84, conversions increased by 86, and CPC decreased by $0.84. These improvements led to a more cost-effective campaign with higher overall performance. The increased number of conversions and reduced cost per conversion directly contributed to a better ROI for Stump Guy.
SERVICES USED
Business impact
The optimized campaign not only saved Stump Guy approximately $2,000 in potential extra ad spend but also improved the overall efficiency of their advertising efforts. The increased conversions translated to more business opportunities and revenue, highlighting the effectiveness of our strategies. The business saw a notable improvement in lead generation and customer acquisition, solidifying their market position.
This case study illustrates the impact of well-executed ad optimization strategies on business performance, particularly in reducing costs and enhancing conversion rates. By focusing on key metrics and continuously refining the approach, we successfully transformed Stump Guy’s advertising campaign, leading to substantial business growth and improved profitability.
1
Cost per conversion reduced by 63.59%
2
Significant increase in conversions and overall ad efficiency
3
Saved approximately $2,000 in potential extra ad spend
Learn more about Nation Medias services
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