Coverings

The transformation of the Coverings website, coupled with our strategic digital marketing initiatives, culminated in a sweeping success that significantly elevated their presence in the digital realm. The comprehensive redesign of their website was a fundamental component of this triumph. It now boasts a modern, user-friendly interface, meticulously crafted to mirror the prestige of Coverings as the world’s largest Tile & Stone Event. This redesign was more than a visual uplift; it enhanced the functionality and navigability of the site, making it an inviting portal for industry professionals, enthusiasts, and exhibitors alike.

Website Redesign

Our approach to the website overhaul focused on creating an experience that was both visually appealing and functionally robust. We introduced a fresh, contemporary layout, integrating high-resolution imagery and a streamlined structure that facilitated easy exploration of the site’s vast resources. This responsiveness ensured an optimal viewing experience across various devices, catering to a global audience with diverse tech capabilities. The redesigned website now effectively showcases the scale and diversity of the event, while also providing a seamless user journey from information gathering to event participation.

LinkedIn Success
On LinkedIn, our targeted strategy heightened professional networking and industry engagement. Regular posts of engaging content and industry updates boosted Coverings’ visibility and fostered a community of professionals who were consistently informed and engaged. This approach not only increased networking opportunities but also cemented Coverings’ position as an industry thought leader.

Google Ads Campaigns
Our strategic deployment of Google Ads extended Coverings’ reach to a broader audience. By carefully selecting relevant keywords and optimizing ad placements, Coverings featured prominently in search results related to the Tile & Stone industry. This increased web traffic and played a key role in converting interest into tangible event registrations and exhibitor sign-ups.

Exhibitor Campaigns
The exhibitor campaigns were a masterstroke in increasing participation. Through a mix of email marketing, social media promotion, and digital advertising, we showcased the value of participating in Coverings. This resulted in a significant uptick in exhibitor interest and participation, contributing greatly to the event’s overall success.

The revitalized website and our concerted digital marketing efforts on LinkedIn, Google Ads, and through exhibitor campaigns resulted in a comprehensive elevation of Coverings’ online presence. These efforts significantly boosted audience engagement, broadened their reach, and enhanced professional connections, reaffirming Coverings’ status as a global leader in the Tile & Stone