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Our team at Nation Media embarked on a significant project with Coverings, the esteemed global leader in the Tile & Stone industry. Tasked with revitalizing their website. Our goal was to ensure that the digital experience matched the grandeur and prestige of the world’s largest Tile & Stone Event. This entailed not just a cosmetic uplift but a comprehensive overhaul to enhance performance, functionality, and user experience.


Comprehensive website audit and redesign.


Optimization of site code and images.


Advanced workflow analysis for user engagement.


Effective deployment of LinkedIn strategies.


Strategic use of Google Ads for wider outreach.


Innovative exhibitor campaigns.


Partnering with Nation Media has taken our online presence to new heights. Their adept use of LinkedIn, Google Ads, and exhibitor campaigns, in tandem with a thorough website overhaul, has not only refreshed our digital face but also markedly expanded our reach in the Tile & Stone industry.

Jenn Ellek


About Coverings

Coverings, a titan in the Tile & Stone sector, faced the challenge of modernizing their website and developing a robust digital marketing strategy. While their website was in need of a design and functionality update, they also required a more cohesive approach in digital marketing, particularly through LinkedIn, Google Ads, and targeted exhibitor campaigns, to effectively engage their global audience.

The challenge

We were tasked with not just overhauling an underperforming website but also creating and implementing a dynamic digital marketing strategy. This included establishing a strong presence on LinkedIn, harnessing the reach of Google Ads, and developing compelling exhibitor campaigns.


After conducting a thorough site audit, we redesigned the website with a modern and responsive interface, and optimized its performance. Parallelly, we crafted a multi-faceted digital marketing strategy. On LinkedIn, we leveraged networking opportunities and targeted content to engage industry professionals. Our Google Ads campaigns were strategically designed for maximum reach and impact, attracting a diverse global audience. Additionally, our innovative exhibitor campaigns successfully captured the interest of potential exhibitors, enhancing the event’s appeal and reach.

The Outcome

The transformation of the Coverings website, coupled with our strategic digital marketing initiatives, culminated in a sweeping success that significantly elevated their presence in the digital realm. The comprehensive redesign of their website was a fundamental component of this triumph. It now boasts a modern, user-friendly interface, meticulously crafted to mirror the prestige of Coverings as the world’s largest Tile & Stone Event. This redesign was more than a visual uplift; it enhanced the functionality and navigability of the site, making it an inviting portal for industry professionals, enthusiasts, and exhibitors alike.


Website Redesign

Our approach to the website overhaul focused on creating an experience that was both visually appealing and functionally robust. We introduced a fresh, contemporary layout, integrating high-resolution imagery and a streamlined structure that facilitated easy exploration of the site’s vast resources. This responsiveness ensured an optimal viewing experience across various devices, catering to a global audience with diverse tech capabilities. The redesigned website now effectively showcases the scale and diversity of the event, while also providing a seamless user journey from information gathering to event participation.


LinkedIn Success
On LinkedIn, our targeted strategy heightened professional networking and industry engagement. Regular posts of engaging content and industry updates boosted Coverings’ visibility and fostered a community of professionals who were consistently informed and engaged. This approach not only increased networking opportunities but also cemented Coverings’ position as an industry thought leader.


Google Ads Campaigns
Our strategic deployment of Google Ads extended Coverings’ reach to a broader audience. By carefully selecting relevant keywords and optimizing ad placements, Coverings featured prominently in search results related to the Tile & Stone industry. This increased web traffic and played a key role in converting interest into tangible event registrations and exhibitor sign-ups.


Exhibitor Campaigns
The exhibitor campaigns were a masterstroke in increasing participation. Through a mix of email marketing, social media promotion, and digital advertising, we showcased the value of participating in Coverings. This resulted in a significant uptick in exhibitor interest and participation, contributing greatly to the event’s overall success.


The revitalized website and our concerted digital marketing efforts on LinkedIn, Google Ads, and through exhibitor campaigns resulted in a comprehensive elevation of Coverings’ online presence. These efforts significantly boosted audience engagement, broadened their reach, and enhanced professional connections, reaffirming Coverings’ status as a global leader in the Tile & Stone


Business impact

This holistic approach had a profound impact on Coverings’ business operations. The enhanced website, coupled with successful LinkedIn, Google Ads, and exhibitor campaigns, led to heightened user interaction, more extensive global reach, and improved exhibitor involvement. This comprehensive digital revitalization not only solidified Coverings’ online presence but also reinforced their position as a global leader in the Tile & Stone industry, showcasing the effectiveness of integrated digital marketing strategies in expanding business horizons.

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