Our cutting-edge technology and team are here to make your personal services franchise marketing goals a reality. It’s time to take your brand to new heights.
The nuances of personal service franchise marketing are not lost on Nation Media Design. Our experts target the right audiences, drive brand awareness, and deliver technology that streamlines every process, statistic, and insight. We’ve been doing it for years.
Many franchise company owners feel like they are throwing their money away when it comes to marketing. With us, we know what works and what doesn’t, so every dollar spent on advertising comes back to you through increased leads and booked service appointments. Our hyper-targeted approach with franchise marketing services puts your franchise in front of the kind of local customers you are looking for in your service area.
With Nation Media Design, you get a partner with 10+ years of experience helping small businesses with their marketing. We provide digital tools, including real-time reporting and marketing know-how, while you set your business goals and outline the strategy to take your success to the next level. Based on the pace you set for growth, our technology and team will deliver the results to increase your revenue with our franchise marketing services.
When it comes to digital marketing, there’s a lot more that goes on behind the scenes than just the results. It’s important to address all marketing openings and leave nothing behind. In this section, you will get a better understanding of the nitty-gritty work behind what can make marketing so effective for your franchise with franchise marketing and how you can get started.
Like finding a person on social media before meeting them for the first time, customers want a place to look and get to know your business before engaging with you. Your franchise website provides that jumping-off point for them and is the center of your franchise marketing universe.
A good franchise website contains vital information first, such as your location, your area of expertise, where you service, and how to get in touch with you. Other factors include client testimonials, reviews, cost estimations, and informative content that the client will find helpful.
Your franchise marketing website home page will also be the backbone of your marketing efforts. A well-designed and user-friendly website is the first stepping stone for winning new clients, and first impressions matter, even if they’re made online.
Search Engine Optimization, known less formally as SEO in the franchise marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information sought.
SEO efforts can be as successful as having your franchise business website pop up when someone searches for a franchise in your area or quoting your answer to when to replace faucet cartridges as a featured snippet.
Franchises have been kept alive by word-of-mouth clients and loyal customers, but with so many people using the internet to find the home services help they’re looking for, you need to rank high on Google to keep your client list growing. Combining SEO with referral visits can keep your dental marketing plan humming.
That includes understanding the user’s intent, getting your business at the top of the list, and speaking from a place of authority and trust. Utilizing marketing skills and SEO best practices will put you in a position where clients are calling you. Focus on providing franchise keywords on your website to naturally build your SEO presence.
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online—including franchises. When targeted to the right people as part of your franchise marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Your business gets put at the forefront of digital platforms, including social media and search engines, and that’s essential to grow your business in this day and age. Because your franchise is limited to who you can provide services, it’s crucial that your ad efforts and money aren’t wasted on a global reach.
For example, you would not want your Instagram ads showing up for people in Canada if your business is based in Grand Rapids. Using best practices for digital advertising, such as narrowing down buyer personas, is the best way for your advertising efforts to equal the bang for your buck. Start small with placements such as Google ads or local ad partners.
We know what you’re thinking. A toothache isn’t going to make for a viral video, but being on social media is now one of the basic foundations of building your business with franchise marketing. Franchise owners have the unique advantage of providing educational marketing posts and promotional material, which you should take advantage of if you’re not already.
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many franchises have joined Youtube to create and promote educational videos, including “how-to’s,” while costing very little to make. Start small and create content that would benefit potential customers while promoting your business and where you provide service. The more you engage with your audience, the more of a household name you will become.
Franchise marketing is the action your business takes to promote your services using market research, advertising, social media engagement, and promotions to increase brand awareness
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, franchise businesses need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Amazing things happen when your marketing works.