Our cutting-edge technology and team give you the marketing partner you need to get more donors and increase non-profit revenue.
Our technology ensures that your marketing dollars are working to grow your non-profit, and our dedicated team of non-profit industry experts is here to ensure you’re getting the results that you want to achieve.
We provide the digital tools, including real-time reporting and marketing know-how, while you set your business goals and outline the strategy to take your mission to the next level. Based on the pace you set for growth, our technology and team will deliver the results to increase your revenue with our non-profit marketing services.
Like the intricate world of non-profit fundraising, there’s more that goes on behind the scenes in marketing than just the results. It’s important to address all marketing openings and leave nothing behind. In this section, you will get a better understanding of the nitty-gritty work behind what can make marketing so effective for your foundation with non-profit marketing, and how you can get started.
Similar to finding a person on social media before meeting them for the first time, customers want a place to look to get to know your business before engaging with you. Your non-profit website provides that jumping-off point for them. It is the center of your non-profit marketing universe.
A good non-profit website contains vital information first, such as your location, your area of expertise, where you service, and how to get in touch with you. Other factors include client testimonials, reviews, cost estimations, and informative content that the client will find helpful.
Your non-profit marketing website home page will also be the backbone of your marketing efforts. A well-designed and user-friendly website is the first stepping stone for winning new clients, and first impressions matter, even if they’re made online.
Search Engine Optimization, known less formally as SEO in the non-profit marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use certain keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.
SEO efforts can be as successful as having your non-profit website pop up when someone searches for non-profits in your area or quoting your answer to specific questions.
Non-profits have been kept alive by word-of-mouth clients and loyal customers, but with so many people using the internet to find new organizations to support, you need to rank high in Google in order to keep your client list growing. Combining SEO with referral visits can keep your non-profit marketing plan humming.
That includes understanding the user’s intent, getting your business at the top of the list, and speaking from a place of authority and trust. Utilizing marketing skills and SEO best practices will put you in a position where clients are calling you. Focus on providing non-profit keywords on your website to naturally build your SEO presence.
Digital advertising has become even more of a necessity than physical advertising for non-profit organizations. When targeted to the right people as part of your non-profit marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Your business gets put at the forefront of digital platforms, including social media and search engines, and that’s essential to grow your business in this day and age. Because your non-profit business is limited to who you can provide services, your ad efforts and money mustn’t be wasted on a global reach.
For example, you would not want your Instagram ads showing up for people in Canada if your business is based in Grand Rapids. Using best practices for digital advertising, such as narrowing down buyer personas, is the best way for your advertising efforts to equal the bang for your buck. Start small with placements such as Google ads or local ad partners.
We know what you’re thinking, most non-profit content isn’t material for a viral video, but being on social media is now one of the basic foundations of building your business with non-profit marketing. Non-profits have the unique advantage of providing educational marketing posts along with promotional material, and it’s something you should take advantage of if you’re not already.
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many non-profits have joined Youtube to create and promote videos. Costing very little to make. As always, start off small and create content that would benefit potential donors while promoting your non-profit. The more you engage with your audience, the more of a household name you will become.
Non-profit marketing is the action your business takes to promote your services using market research, advertising, social media engagement, and promotions to increase brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, non-profits need to be aggressive about getting their name out there and in front of donors.
Amazing things happen when your marketing works.