Design Matters for Conversions

Shifting Goals
Remember that your website design should always reflect your operational business goals and current market positioning. Over time as businesses evolve, so do their primary objectives. Have you added a new product line or service? Has there been a shift in lead generation or none at all? Did you discover an additional persona you wish to target? Questions like these may lead you down the redesign path. Small business changes may only require content updates, while rebranding or other larger market positioning shifts might benefit from a complete redesign. Take a good look at your current goals and make sure your website is helping move them forward.

Your website should be a key component of your marketing and sales engine. If you’re not getting much benefit from your current site, it could be time to think about a redesign. Does your site have enough opportunities for visitors to convert? Do the design and content represent your organization well and portray product and service offerings attractively? Do visitors feel your site has a professional design and appears trustworthy?

Content Management System
Websites are like houses. Even if you’ve got a beautiful paint job, you won’t want to live there if the roof leaks and there’s water in the basement. A website built on a shaky foundation may look passable but will cause headaches and extra expenses.
Is it challenging to add new content and features? Do mobile visitors get a terrible experience? Is the site slow and prone to showing errors or crashing? In the modern age, there is no room for mistakes or issues like these.

Stay Competitive
Sometimes a market will pivot dramatically, and you need to reevaluate your website just to stay competitive. If new website features are sweeping your industry, it’s time to review your site.
It may be that high-resolution product photos are now the norm, or competitors are adding chat and other interactive features. Whatever the evolutionary changes are, make sure your site is keeping up. Maintaining a compelling and useful website is a sure-fire way to take your business to the next level. Digital marketing is essential to success in this age of the internet, so use these tools to their highest potential by polishing your website and showcasing your brand’s best online.

With modern web design techniques, we can create a high-performing, flawless design. Schedule a FREE consultation with Nation Media Design today!