Keyword research helps you find the best-targeted keywords for potential customers. Focusing on ranking for these local keywords will put your business ahead of those looking for your services locally.

Think of the kind of questions people are asking and write content focused on answering those questions. People utilize keywords to discover answers on Google. Therefore, you want to get more traffic if your content. With effective keywords, you succeed in appearing in front of your audience while they conduct searches. 

Once your SEO agency has your keywords selected, they’ll integrate them into your existing site pages. When Google bots crawl your pages, they look for keywords to understand the context of the pages. Your Grand Rapids SEO experts will strategically place your target keywords to help Google understand your pages, so they can rank them appropriately.

There are numerous places your agency will integrate keywords on your pages. For example, they’ll include them in the headings, meta descriptions, titles, or body text of pages.
Keyword integration will help your page rank in more relevant search terms.

You can start building links by developing a site link plan or using link-building companies like Authority Link builders or Fatjoe.com. Either method you choose has its pros and cons. Maybe you’re thinking, what lengths should I choose? Sites with high domain ratings are optimal for getting links as they are the most trusted sites on Google and give you the most link juice.

Make sure these sites fit your category of business too. If you are a plumber, you do not want to link to a site about women’s clothing. Link to relevant site categories that relate to yours.

Submit your site to directories! You can submit your links to location sites like mapquest related to your business. I would use a tool like bright local or SEM Rush Location Lister. These are very cost-effective, and they help to save you time while getting a ton of listings up. However, listing your site on spammy websites can cause more harm than good. So be careful, and thoughtful and make a good link-building strategy.

You might be thinking, “But I’m only a little business. There isn’t much to write about!” It’s all right. You can write quality content even if you don’t have much time in business. Write about what you know your customers care about and write it in a thoughtful way. Even share it with somebody you know that is good at writing and have them critique it. Maybe hire a copywriter on Fiverr.

For small businesses, local SEO copywriting does not require a large team or getting significant expenses. It does, however, necessitate specialized writing aptitude and careful research. Many steps can be handled with tools like Rank Math’s AI and a few hours of focused content writing. Happy writing!