How To Improve Traffic To Your Website
Keep Site Content Easy to Read Search engines love long-form content that provides quality and value.
But the thing is, humans don’t have long attention spans. Therefore content that’s difficult to read will put off users and make them leave your site. You can solve this by making all of your content easy to read. And this isn’t just for your blog content, either. Every page on your website should be easy to read with bite-size sentences people can consume quickly.
Content that isn’t evergreen can go out of date quickly. So it’s worth spending the time to update it with new information. And as we said earlier, updating posts can also keep them relevant in search rankings.
All good content marketing strategies include internal linking as a critical practice. Linking to other pages and posts on your website makes it easier for search engines to discover and index it.
Here are a few more reasons why internal linking is essential: