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    Westward needed more traffic from organic search results to drive sales. In this case study, see how we successfully increased their keywords, rankings, & traffic.
    What do you do with the business that has been spending tens of thousands of dollars on digital marketing and not seen a return!? You make them a guarantee and show them a return.
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    Incredible results with digital marketing efforts for the largest plumbing event in the world - ASPE Convention & Expo 2022. Overall marketing project successes, statistics, and insights from our advertising campaigns.
    Overall our goal was to create a more compelling brand that was simplistically designed to engage their target market. Now their digital and print message has one consistent message.
    In our first meeting, we developed a strategy with goals and guidelines while prioritizing objectives. This was the beginning to a new image and new standard.
    It is one thing to create graphics, but it is entirely different to inspire and create emotion. We aimed to create a visual feel of relationship, loyalty, love, and respect through all of the web and print media.
    We employed Google ads, SEO, LinkedIn marketing and both search and display campaigns, to increase registrations and awareness for Coverings 2022.

4 Ways To Improve Traffic To Your Website

But the thing is, humans don’t have long attention spans. Therefore content that’s difficult to read will put off users and make them leave your site. You can solve this by making all of your content easy to read. And this isn’t just for your blog content, either. Every page on your website should be easy to read with bite-size sentences people can consume quickly.

Here are a few ways to keep site content readable:

Keep sentences short and to-the-point
Try to have no more than two sentences in each paragraph
Use a clear, legible font and a larger font size
Check the reading score of your content
Use images and media to break up your text
Make use of bullets, lists, and headings to keep things scannable.

Optimize Older Content
Content that isn’t evergreen can go out of date quickly. So it’s worth spending the time to update it with new information. And as we said earlier, updating posts can also keep them relevant in search rankings.

Here are a few ways you can update old content:

Research new keywords to optimize for
Add new images with keyword-rich alt descriptions
Create an infographic to add new life to an old post
Embed videos alongside tutorial posts
Create image galleries for product listings

Link to Internal Content
All good content marketing strategies include internal linking as a critical practice. Linking to other pages and posts on your website makes it easier for search engines to discover and index it.

Here are a few more reasons why internal linking is essential:

First, it helps search engines understand the relationship between content on your site and uses it as a ranking signal.
Placing internal links strategically can help you reduce bounce rates and increase page visits.
Visitors can navigate your site more easily.
Building links internally is more accessible than asking third-party sites to link out to you.
So make linking to older articles in new posts a habit. And this goes for product descriptions, feature pages, and landing pages.

Build Quality Backlinks
Because backlinks are one of the most apparent signals for Google rankings, you should still try to get quality links from other sites.
Try some of the followings tips to secure more backlinks:
Reach out to leaders in your industry and tell them about content they might want to link to (more on this later).
Write guest posts for other websites.
Add links to your website on all your social media profiles.

Contact our team for a free consultation.

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