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Why Design Matters
A website refresh every three to five years is commonplace, but how do you know when the time is right? Here are a few of your website’s most critical aspects to review when considering a website redesign and why design matters.
Remember that your website design should always reflect your operational business goals and current market positioning. Over time as businesses evolve, so do their primary objectives. Have you added a new product line or service? Has there been a shift in lead generation or none at all? Did you discover an additional persona you wish to target?
Questions like these may lead you down the redesign path. Small business changes may only require content updates, while rebranding or other larger market positioning shifts might benefit from a complete redesign. Please look at your current goals and ensure your website is helping move them forward. Is the design still relevant? It may be time to update. Design matters when considering this.
Your website should be a key component of your marketing and sales engine. Design matters if you are seeking a high ROI. If you’re not getting much benefit from your current site, it could be time to think about a redesign. Does your site have enough opportunities for visitors to convert? Do the design and content represent your organization well and attractively portray product and service offerings? Do visitors feel your site has a professional design and appears trustworthy? This is one reason design matters.
Websites are like houses. Even if you’ve got a beautiful paint job, you won’t want to live there if the roof leaks and there’s water in the basement.
A website built on a shaky foundation may look passable but will cause headaches and extra expenses. Design matters when adding new content.
Is it challenging to add new content and features? Do mobile visitors get a terrible experience? Design matters for this reason. Is the site slow and prone to showing errors or crashing? In the modern age, there is no room for mistakes or issues like these.
Sometimes a market will pivot dramatically, and you need to reevaluate your website to stay competitive. If new website features are sweeping your industry, it’s time to review your site and remember design matters!
It may be that high-resolution product photos are now the norm, or competitors are adding chat and other interactive features. Whatever the evolutionary changes are, design matters, and make sure your site keeps up. Maintaining a compelling and helpful website is a sure-fire way to take your business to the next level.
Digital marketing is essential to success in this age of the internet, so use these tools to their highest potential by polishing your website and showcasing your brand’s best online. Design matters for the best user experiences and your ROI!
Design matters to us! We can create a high-performing, flawless design with modern web design techniques. Schedule a FREE consultation with Nation Media Design today!
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Call 616-888-5050 or contact us online today for a free evaluation!
375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
1400+ Websites Launched
375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
