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2 minutes
The necessity of digital transformations
If there were any lingering doubts about the necessity of digital transformation for business longevity, the coronavirus has silenced them. A business online is crucial to its livelihood and success.
In a contactless world, the vast majority of interactions with customers and employees must take place virtually. With rare exceptions, operating digitally (online) is the only way to stay in business through mandated shutdowns and restricted activity. It’s going digital or go dark. Time to move forward and put your business online.
This digital mandate isn’t new; it’s simply been brought into sharp focus. Before the pandemic, a shift towards digitization of the economy was already underway. Current events have accelerated this need, shown by the marked change in spending towards business online.
The pandemic is a reality check for business online.
Businesses are reluctant to embrace digital transformation and now find themselves incredibly unprepared. Organizations that embrace digital solutions and put their business online in the face of adversity have a leg up on the competition—enabling them to recover faster and pivot from playing defense to chasing growth. Digitization for business online has stepped in to bridge the gaps left by mandated shutdowns and social distancing measures. Without digital tools and technologies, we would have no way to work, shop, or go to school.
Being unprepared can be overwhelming; Nation Media Design can help. Having a digital platform and your business online is now more critical than ever. It can allow your business to thrive even if your physical location is not open. To avoid catastrophic revenue losses, companies have no choice but to shift focus to their existing digital channels, add their business online, or make a more significant pivot to a digital business model. The innovations that come from necessity could become lasting pillars for your business online that help it thrive well beyond the pandemic.
The coronavirus is permanently reshaping how we live, shop, and work. Some of the behaviors developed in the crisis—including wide-scale digital adoption—will outlast the pandemic well after lifted activity restrictions. Organizations must respond to these behavioral changes to stay competitive by putting their business online and meeting emerging customer demands. Savvy organizations will focus on leveraging advanced analytics to extract insights from their customer data. Detecting those signals of change will be crucial. Companies can come out of the fray more robust, more agile, and more customer-centric with the right approach.
Does your organization have a digital edge? Is your business online? We can build and maintain a successful platform for your company. Schedule a consultation with Nation Media Design today.
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Call 616-888-5050 or contact us online today for a free evaluation!
375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
1400+ Websites Launched
375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
