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The necessity of digital transformations
The economy is in a downturn, which may outlast the current wave of the pandemic. Some organizations are inclined to dial back their digital transformation plans as part of a broader belt-tightening agenda.
A reasonable cost reduction program focuses on trimming the fat without cutting away its essential functions to sustain current business performance levels. Suppose we view an organization as a living organism.
Digital transformation powers the business’s backbone, muscle, brain, and heart. Halting digital innovation efforts in crisis will significantly compromise overall business health.
Though it may seem counterintuitive, a crisis is ideal for doubling down on a digital transformation. Rather than putting digital transformation plans on hold, organizations need to go all in.
The pandemic serves as a widespread test case for the productivity of these digital solutions, many of which will be permanent fixtures and lead to long-term business changes.
Past recessions show that controlling costs by improving operational efficiency.
A task for which digital solutions are perfectly suited—is more effective in sustaining businesses through financial turbulence than traditional cost-cutting measures alone. The ROI of digital transformation is easy to measure if you have a well-established product.
If you are breaking into a new market with an innovative product, you must identify customer satisfaction trends and positive changes to your product or service quality.
For established businesses, the ROI of digital transformation is usually static. But when new technology comes into an organization, the possibility of digital growth is high.
For new products, timing is critical, which can lead to long-term ROI. It is essential to get a head start over your competitors when pushing out an innovative product or service.
The best way to identify the ROI for your digital innovation efforts is to focus on your market value, your total revenue, and year-over-year growth figures for your digital transformation road-map.
To ensure early efforts thrive and build momentum, companies should consider which projects to start with and support them with the necessary resources. At Nation Media Design, we have proven ways of increasing your SEO & ROI. Contact one of our experts today to get started!
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
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375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
1400+ Websites Launched
375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
