01
Google Search Clicks
+674%
Organic search clicks grew from 79 to 611 after optimization.
🇺🇸 An American Company
🇺🇸 An American Company
Nation Media Design rebuilt and expanded Anderson Seamless Gutters’ digital presence with a conversion-focused, 32-page website, localized service-area content, technical SEO, and Google Business Profile optimization.
The strategy increased Google Search clicks by 674%, quadrupled local profile visibility, and helped the company earn prominent placement in both Google Maps and organic search for high-intent gutter searches in Riverview and Lithia.
Google Search Clicks
Organic search clicks grew from 79 to 611 after optimization.
Local Profile Visibility
Google Business Profile visibility and engagement quadrupled.
Search Impressions
Search impressions increased from 18,000 to approximately 72,500.
Optimized Website
Expanded from five pages into a scalable service-area website.
Lithia Local Map Pack
Anderson appears second locally for the search “gutters in Lithia.”
Lithia Company Ranking
Ranked first among direct gutter company websites in organic search.
Don’t just take our word for it—listen to what our clients have to say!
We were paying our previous company $1,000 a month only to find out not only could we not keep our current website after we transitioned, but that our website really wasn’t having real SEO done to it. Just posting blogs in the end gave us no strategic results.
Following the launch and continued expansion of its website, Anderson Seamless Gutters experienced substantial improvements in organic search visibility, Google Business Profile engagement, website traffic, and keyword reach.
Google Business Profile visibility increased fourfold, while Google Search clicks rose by 674% and search impressions increased by 302%. These gains resulted from a coordinated strategy combining website development, localized service-area content, technical SEO, conversion improvements, and ongoing performance tracking.
The website has since expanded from five under-optimized pages to 32 SEO-optimized pages targeting the company’s services and communities throughout the Tampa Bay region.Anderson Seamless Gutters previously achieved the #1 organic position and the #2 Google Map Pack position for “Riverview Gutter Company.” The company has now extended that visibility into Lithia.In the latest search results for “gutters in Lithia,” Anderson Seamless Gutters appears in the second Google Local Map Pack position. It also appears as the second organic result overall, directly behind Yelp, making Anderson the #1 direct gutter company website in the displayed organic results.
Anderson Seamless Gutters Case Study
This case study demonstrates how a local home service company can achieve sustained regional growth through a digital strategy built around website structure, location targeting, technical performance, Google Business Profile optimization, and continued content expansion.
Rather than relying on isolated blog posts, Nation Media Design created a scalable search foundation capable of targeting individual services and communities.
The results now extend beyond Anderson Seamless Gutters’ original Riverview market. The company holds prominent search positions for gutter-related searches in Lithia while continuing to benefit from significant gains in clicks, impressions, engagement, and average search position.
| Metric | Before Optimization | Current Result | Growth |
|---|---|---|---|
| Website Pages | 5 | 32 | +540% Expansion |
| Google Search Clicks | 79 | 611 | +674% |
| Google Business Profile Visibility | Baseline | 4× Increase | +300% |
| Search Impressions | 18,000 | 72,500 | +302% |
| Total Search Clicks | 79 | 230 | +191% |
| Click-Through Rate | 0.1% | 0.3% | +200% |
| Average Search Position | 62.3 | 45.1 | +27.6% Improvement |
| Lithia Local Map Pack Ranking | Minimal Visibility | #2 | Top-Three Placement |
| Lithia Organic Company Ranking | Minimal Visibility | #1 Direct Company | Page-One Placement |
Search rankings can vary by location, device, personalization, and the time of the search. These positions reflect the supplied search-results screenshot.
Before partnering with Nation Media Design, Anderson Seamless Gutters had limited digital visibility and an underdeveloped website that did not adequately represent its services or geographic reach.
The original website contained only five pages and lacked the structure needed to target multiple gutter services and service areas effectively. Its content provided few meaningful signals connecting the company with nearby communities, and visitors did not have a clear conversion path.
The company’s Google Business Profile also generated limited engagement and was not consistently capturing high-intent local searches.
Traffic from Google Search and Maps remained relatively flat compared with nearby competitors. Anderson Seamless Gutters needed more than occasional blog publishing. It required a scalable website architecture, localized content, technical optimization, and a coordinated local SEO strategy capable of producing measurable regional growth.
Nation Media Design developed a new WordPress website and continued expanding it into a comprehensive 32-page search platform.
The website was structured around Anderson Seamless Gutters’ primary services and target communities. Individual pages were developed to address local search intent while giving potential customers clear, relevant information about seamless gutter installation, gutter replacement, gutter repair, gutter guards, and related services.
Each page included optimized headings, metadata, internal links, calls to action, schema markup, service-area signals, and fast-loading visual elements.
Expanding the site from five pages to 32 pages gave the company significantly more opportunities to appear for service-specific and location-specific searches throughout the region.
Nation Media Design optimized Anderson Seamless Gutters’ Google Business Profile with accurate categories, service information, keyword-aligned descriptions, consistent business data, and stronger alignment between the profile and website.
Within the first stages of the campaign, Google Business Profile visibility, engagement, map views, and search appearances increased fourfold.
The company achieved prominent placement for “Riverview Gutter Company” and has since expanded that local visibility into Lithia.
The latest supplied search result places Anderson Seamless Gutters in the #2 Google Local Map Pack position for “gutters in Lithia.” This gives the company high visibility directly within Google’s local business results.
Nation Media Design developed and optimized location-focused pages that connect Anderson Seamless Gutters with the individual communities it serves.
The Lithia location page now appears prominently for “gutters in Lithia.” It is the second organic result overall behind Yelp and the first direct gutter company website shown in the organic listings.
This ranking demonstrates the value of building dedicated, useful location content rather than relying on a single general service-area page.
The expanded website structure also gives Anderson Seamless Gutters a scalable foundation for targeting additional communities as the company grows.
Every service and location page was enhanced with strategic headings, internal linking, page titles, meta descriptions, localized language, image optimization, and structured content.
The content was written to match the questions and service needs of property owners while giving search engines clear information about the company’s expertise and geographic relevance.
This approach contributed to increased keyword reach, stronger rankings, and substantial growth in both search impressions and clicks.
Nation Media Design improved the website’s underlying technical structure to support crawling, indexing, speed, mobile usability, and user experience.
CSS and JavaScript were reviewed, images were compressed, page structures were refined, and XML sitemap information was submitted to search engines.
Schema markup was also implemented to help Google understand the relationship between Anderson Seamless Gutters, its services, and its target locations.
These improvements created a stronger technical foundation for the website’s continued expansion.
Google Analytics 4 and Google Search Console were configured to monitor organic traffic, search queries, calls, form activity, indexing, impressions, clicks, and ranking changes.
Performance reporting showed continued improvements in search exposure and visitor engagement.
Search clicks grew from 79 to 611 in the measured comparison, while impressions increased from approximately 18,000 to 72,500. Average position improved by 27.6%, demonstrating broader ranking gains across the company’s keyword portfolio.
Anderson Seamless Gutters experienced a significant digital transformation following the website rebuild and continued SEO expansion.
Google Search clicks increased by 674%, while search impressions rose by 302%. Google Business Profile visibility quadrupled, and overall search clicks increased by 191%. The website’s click-through rate improved from 0.1% to 0.3%, and its average search position improved by 27.6%.
The company’s website expanded from five pages to 32 optimized service and location pages, creating a much broader search footprint.
Anderson Seamless Gutters also established high-value rankings across more than one community. In addition to its previous Riverview visibility, the company now appears prominently for “gutters in Lithia.”
#2 in the Google Local Map Pack for “gutters in Lithia”
#2 organic result overall behind Yelp
#1 organic result among direct gutter company websites
Page-one visibility in both local and organic search
5.0-star Google rating with 76 reviews displayed
These results demonstrate that the campaign is producing scalable regional visibility rather than improvement around a single keyword or location.
These results confirm the success of a properly structured SEO rebuild paired with targeted GMB optimization—transforming visibility into measurable business results.
Through strategic website architecture, localized SEO, Google Business Profile optimization, and continued content expansion, Anderson Seamless Gutters has become one of the most visible gutter service companies in its target region.
The company is no longer dependent on a small website or a limited set of keywords. Its 32-page website now supports a growing portfolio of service and location searches, allowing the business to reach potential customers across multiple communities.
Prominent rankings in both Riverview and Lithia place Anderson Seamless Gutters directly in front of property owners at the moment they are searching for installation, repair, replacement, and gutter protection services.
The company’s simultaneous visibility in Google Maps and organic search provides multiple paths to the business from a single results page. Its 5.0-star rating and 76 displayed reviews add immediate trust and credibility.
This project demonstrates how a structured website, location-specific content, technical SEO, and local profile optimization can transform a small regional business into a highly visible search competitor with long-term, compounding digital growth.
Expanded Search Presence
Anderson Seamless Gutters expanded from five pages to a 32-page website targeting important gutter services and service areas.
Lithia Map Pack Visibility
The company now appears in the second Google Local Map Pack position for the high-intent search “gutters in Lithia.”
Direct Gutter Company Website
Anderson ranks first among direct gutter company websites while maintaining visibility across both Maps and organic search.
+159% Increase in Active Users
+260% Growth in Ranking Keywords
+2500% Increase in SERP Features
70 Pages Rebuilt and Optimized
Revamping Design/UI UX
Website Speed Optimization
Nation Media Communicator Pro Integration
+1018 new keywords
+2,657 monthly visitors
$500+ saved on monthly Google ad spend
Ready to speak with a marketing expert? Give us a ring
Hours of Expertise
Digital Marketing Masters On Staff
Websites Launched
