01
Search Console Clicks
+72%
Search clicks increased when comparing Q1 and Q2 with Q3 and Q4.
🇺🇸 An American Company
🇺🇸 An American Company
Taps Pest Services partnered with Nation Media Design to build a performance-driven marketing infrastructure across SEO, paid advertising, local search, and website design.
Throughout 2025, the company expanded its digital visibility, attracted high-intent local traffic, and converted that reach into verified leads. From a limited baseline, the brand now operates with a scalable foundation designed to support continued growth into 2026.
Search Console Clicks
Search clicks increased when comparing Q1 and Q2 with Q3 and Q4.
Click-Through Rate
Organic click-through rate improved from a previous 1.23%.
Average Position
Average search position improved from approximately 25 in June.
Google Ads Clicks
Paid search and display activity scaled from a zero-click baseline.
Cross-Channel Leads
Verified leads were generated through Display and Angie’s List.
Website Expansion
The website expanded well beyond the original five-to-eight-page scope.
“
“I was invisible to my local community. Within days, I had calls coming in from the optimizations.”
-Alex Dauberman
Owner
Taps Pest Services entered 2025 with fragmented digital systems, inconsistent lead attribution, and limited local keyword visibility. Despite offering trusted service across the Riverview area, the brand lacked a modern online presence that could support scalable marketing across search, ads, and conversion.
We improved organic search rankings by targeting non-branded, high-intent queries like “pest control Riverview FL” and “exterminator near me.” Search Console clicks rose 72% from H1 to H2, with CTR improving and average position climbing into the top 10 by December.
From a standing start, Google Ads was launched and scaled to over 53,000 clicks with structured campaigns, accurate conversion tracking, and credible lead acquisition. CPA initially appeared high but reflected improved attribution clarity after correcting misfires from earlier in the year.
Geo-specific queries became top performers after enhancing Google My Business visibility and aligning ad creative with local search terms. Queries like “pest control near me” and “riverview pest control” validated our local presence strategy.
We designed and launched a full-scale website (37+ pages) to elevate UX, authority, and CRO readiness. While engagement metrics showed gains in traffic, there is ongoing work to optimize usability and on-page conversion.
2025 marked a turning point in digital maturity for Taps Pest Services. Organic visibility surged, Google Ads delivered scalable and verified leads, and the website now supports both discovery and conversion at volume. Moving into 2026, the business has a reliable digital foundation and clear strategies in place to keep optimizing performance across all channels.
SERVICES USED
+22%Organic Traffic Growth
38.2% Average Engagement Rate
+12 sec Increase in Avg. Session Duration
31.5% Google Ads Conversion Rate
$44.09 Average Cost per Lead (CPA)
+18% Increase in Total Conversions
10.25% Conversion rate over 8% above industry average.
336% increase in online-lead generation.
181% Surge in peak traffic periods.
15% Reduction in bounce rate.
Impressions increased from 7,933 to 8,850
Clicks increased from 286 to 302
Ad spend increased from $368.35 to $445.40
Click-through rate changed from 3.61% to 3.41%
Conversions increased from 33.99 to 40.99
Complete website redesign for modern appeal
Full-scale SEO implementation
Mobile responsiveness optimization
Sitemap creation and integration
Image optimization
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Hours of Expertise
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