πΊπΈ An American Company
Digital Marketing | SEO | Google Ads | Website Enhancements
Taps Pest Services partnered with Nation Media Design to build a performance-driven marketing infrastructure across SEO, paid ads, local search, and web design. Over the course of 2025, the company successfully transformed its digital visibility, captured high-intent local traffic, and converted that reach into verified leads. From a limited baseline, the brand now operates with a scalable digital foundation designed to support growth into 2026.
Search Console Clicks
(Q1/Q2 vs. Q3/Q4)
Click-Through Rate
(Up from 1.23%)
Average Position
(Improved from ~25 in June)
Google Ads Clicks
(Scaled from zero baseline)
Cross-Channel Leads
(From Display + Angieβs List)
Website Pages Launched
(Beyond original 5β8 page scope)
“
“I was invisible to my local community. Within days, I had calls coming in from the optimizations.”
-Alex Dauberman
Owner
Taps Pest Services entered 2025 with fragmented digital systems, inconsistent lead attribution, and limited local keyword visibility. Despite offering trusted service across the Riverview area, the brand lacked a modern online presence that could support scalable marketing across search, ads, and conversion.
We improved organic search rankings by targeting non-branded, high-intent queries like “pest control Riverview FL” and “exterminator near me.” Search Console clicks rose 72% from H1 to H2, with CTR improving and average position climbing into the top 10 by December.
From a standing start, Google Ads was launched and scaled to over 53,000 clicks with structured campaigns, accurate conversion tracking, and credible lead acquisition. CPA initially appeared high but reflected improved attribution clarity after correcting misfires from earlier in the year.
Geo-specific queries became top performers after enhancing Google My Business visibility and aligning ad creative with local search terms. Queries like “pest control near me” and “riverview pest control” validated our local presence strategy.
We designed and launched a full-scale website (37+ pages) to elevate UX, authority, and CRO readiness. While engagement metrics showed gains in traffic, there is ongoing work to optimize usability and on-page conversion.
2025 marked a turning point in digital maturity for Taps Pest Services. Organic visibility surged, Google Ads delivered scalable and verified leads, and the website now supports both discovery and conversion at volume. Moving into 2026, the business has a reliable digital foundation and clear strategies in place to keep optimizing performance across all channels.
SERVICES USED
+22%Organic Traffic Growth
38.2% Average Engagement Rate
+12 sec Increase in Avg. Session Duration
31.5% Google Ads Conversion Rate
$44.09 Average Cost per Lead (CPA)
+18% Increase in Total Conversions
10.25% Conversion rate over 8% above industry average.
336% increase in online-lead generation.
181% Surge in peak traffic periods.
15% Reduction in bounce rate.
Cost per conversion reduced from $41.00 to $26.07
Conversions increased by 86
Cost per click (CPC) decreased by $0.84
Complete website redesign for modern appeal
Full-scale SEO implementation
Mobile responsiveness optimization
Sitemap creation and integration
Image optimization
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Hours of Expertise
Digital Marketing Masters On Staff
Websites Launched
