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Name of Case Study

Nation Media dramatically transformed Before & After Auto Detailing’s digital marketing approach, leading to a staggering 1,155.56% increase in online conversions, a 539.64% rise in user traffic, and a 326% boost in booked appointments. Their targeted strategy resulted in these significant enhancements, showcasing the power of effective digital marketing solutions.

150%

YOY ROI INCREASE

75%

YOY CONVERSION RATE INCREASE

23%

YOY COST PER LEAD DECREASE

chart
Nation Media Design | Grand Rapids Marketing, SEO & Design Agency Portfolio

“The biggest impact to me as a marketing manager is that I feel that our WebFX account rep is literally part of our marketing team. He’s knowledgeable, experienced, a good communicator, and he cares. He continually exceeds my expectations of what a business partner is.”

PaulB Parts

About (Company Name)

A Paul B. Zimmerman, Inc. company, PaulB Parts offers agriculture, industrial, and mechanical equipment parts to farmers, contractors, and repair shops.

With their 60,000-square-foot fulfillment center in Lititz, PA, PaulB supplies sprayer parts and pumps, transfer pumps, PTO shafts, and more — all at competitive prices. Their online store makes it easy to find and purchase the necessary parts for your next project.

The challenge

Before working with WebFX, PaulB’s pay-per-click (PPC) campaigns didn’t convert well and cost more than PaulB earned in return.

Seeking to boost their paid advertising return on investment (ROI) and Shopping Feed Management, PaulB turned to WebFX.

They explained, “We contacted WebFX based on a referral of someone we trust. We chose WebFX because of the professionalism of their sales rep and website.”

Solutions

We wasted no time constructing a PPC plan sure to drive results for PaulB.

To start, we identified the products that performed the best and reallocated PaulB’s ad budget to focus on four to five campaigns instead of more than 20. Targeting products with the highest conversion rates allowed PaulB to get more from their online ad investment.

PaulB explained, “WebFX’s services help us to think strategically about our business — who
we are, who our customers are, how we can best serve them.”

In addition to streamlining their PPC campaigns, we also helped PaulB optimize their Google Business Profile Listing to attract more local traffic. Our comprehensive reporting, Google Analytics insights , and conversion tracking give PaulB the confidence that their digital marketing drives impressive ROI.

The Outcome

In addition to streamlining their PPC campaigns, we also helped PaulB optimize their Google Business Profile Listing to attract more local traffic. Our comprehensive reporting, Google Analytics insights , and conversion tracking give PaulB the confidence that their digital marketing drives impressive ROI.

SERVICES USED

Business impact

Test goes here….

Test goes here….

150%

YOY ROI INCREASE

75%

YOY CONVERSION RATE INCREASE

23%

YOY COST PER LEAD DECREASE

Learn more about Nation Medias services

Want to learn more about how our PPC management services can grow your business?

Contact us online to speak with a strategist. We look forward to hearing from you!

Best Digital Marketing Agency in Virginia
Nation Media Assets
Discover how we can help your business grow
"Nation Media shines in the digital arena, expertly guiding companies through the intricacies of SEO and online marketing. Their personalized approach ensures that every campaign hits the mark, leveraging their SEO savvy from keywords to analytics for standout web presence. They're not just about attracting customers—they're about building loyalty. With vigilant campaign monitoring and adaptable strategies, they consistently deliver peak ROI. Partner with Nation Media for insight-driven growth and a collaborative journey to digital success."
- Robert Draw
Owner
"Nothing but good things to say about Nation Media. They've been our go-to web agency for the last 2 years and counting. Every request is completed with a quick, concise turnaround and they really care about getting you what you need. Kaleb & Amber are the best!"
- Careesa Jones
Collect RX & Wakefield
Digital Marketing Manager
"We hired Nation Media - Digital Marketing, SEO & Design Agency to manage our Google Adwords, and our SEO for Google Page 1 ranking. Since we hired them to do Web Design and Development we have experienced some great results. Our ranking for most keywords is on page 1 and our PPC costs have decreased, and our conversion rates are better. I highly recommend this professional company, they are truly one of the best SEO Web Design company."
- Tina Smithson
"Nation Media - Digital Marketing,SEO & Design Agency team is a really nice Agency. They are extremely knowledgeable about SEO (search engine optimization). Very talented at advising how to maximize your potential on-line.I highly recommend them.I think this Agency is a natural teacher,completely trustworthy,and very easy to work with."
- Ronald Majeski
"Working with Kaleb has been a great experience. I came into this web re-design project with no experience and past frustrations. Kaleb took all my worries away. He used his expertise, creative mind and added an extra dose of patience in working with me. He produced a great product for our non-profit ministry. Great work! I'm very thankful for his giftings and skills."
- Wendy Cornelison
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