Make Your Website WCAG And ADA Compliant
- Amber Flores
Digital Marketing Manager
What you'll learn?
How Nation Media became a top ranked agency in Virginia.
Read time:
- 5 Minutes
How do you make your website WCAG And ADA compliant? Let take a closer look.
How accessible is your website? While aesthetics and functionality are essential parts of any web design, you must ensure that your website is open to all users and is entirely WCAG and ADA-compliant. What does that mean, and what are some of the benefits? We thought we would take a closer look.
What is WCAG and ADA compliance?
Web Content Accessibility Guidelines (WCAG) is the benchmark for website accessibility and was created by the World Wide Web Consortium known as W3C. It outlines a range of standards web developers should follow to ensure everyone can use your website.
ADA is the Americans with Disabilities Act and was introduced in 1990 to ensure that everyone with disabilities are given the same opportunities as everyone else.
What are the benefits?
There are many benefits to ensuring your website is both WGAC and ADA-compliant. First, ensure everyone visiting your site can use it as designed. Still, with nearly 50 million people with disabilities in America, when your website is accessible, you will be significantly boosting your potential audience. Compliance with these standards also helps to maximize your SEO. Search engines actively seek websites that are accessible, so this will help to improve your ranking.
An ADA and WGAC-focused website will also help to enhance your reputation, showcasing to potential customers that you care about them.
ADA Compliance Protects Companies
The web accessibility landscape is rapidly changing, with the number of lawsuits in 2020 growing by 23% compared to the year prior. While this puts medical organizations at risk for costly settlements and necessary remodeling that can cost millions of dollars – extending ADA compliance to their website properties helps them protect themselves from potential legal action while also drawing attention from new patients who have disabilities or impairments. New technologies make it easier than ever before too; accessFind provides a personalized search engine allowing those living with disabilities more convenience when browsing websites. Nation Media has been listed as being among the top healthcare and website design companies. Our team specializes in providing knowledge to navigate ADA compliances.
Final thoughts
When it comes to website design, you need to ensure that you are thinking of every user who could be visiting your site. Ensuring you meet the criteria set out by the WGAC and ADA guidelines will ensure you are open and accessible to everyone.
Want to know how we can help you make your website more accessible? Get in touch with our experienced team.
If you want to take your business to the next level, Nation Media Design is here to help you. Our highly experienced team knows exactly what it takes to Make Your Website WCAG And ADA Compliant and drive more traffic to your site.
Want to find out more? Get a free local digital marketing report today!
Table of contents
FAQs
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
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