Prioritize Mobile Search Optimization

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2 minutes

What you'll learn?
How Nation Media became a top ranked agency in Virginia

In 2021, over 50% of all web traffic is from mobile devices such as phones and tablets. The rise of mobile-based internet use has been increasing ever since the iPhone was introduced in 2007. The importance to prioritize mobile search optimization is crucial.

Today, people love using their phones to read the news, connect with friends and family, and shop online; however, the reality is that in 2021, most people have made mobile internet browsing a part of their everyday lives. In fact, there’s a high chance you’re reading this article on your phone or tablet right now! This growing trend means there is a definite need for business owners to prioritize mobile search optimization now more than ever. If your website does not make it easier for visitors to browse, share, and buy on a mobile device, then you are potentially losing half your customer base!

The Process To Prioritize Mobile Search Optimization

It is the process of redesigning a website to improve a mobile user’s experience and increase the volume of conversions. In the past, optimizing a website for mobile devices was as simple as implementing responsive web design. Users would still view the desktop version of a website, but most site elements would be changed to match the mobile device’s screen size. However, with Google switching to mobile-first indexing in 2019, mobile responsiveness is now just a part of the puzzle.

primary reason you must focus on SEO for mobile

It will determine indexing and ranking qualities. This new practice is the primary reason you must focus on SEO for mobile. With some tweaks and improvements, you can make your website ranking benefit from the Google mobile-first indexing update. However, to ensure you give people the best mobile user experience, you must create easy mobile website navigation that complies with Google mobile-first indexing best practices. Mobile SEO always considers the user’s experience of navigating the website. Therefore, it should be easy for visitors to make a purchase, sign up for your service or take any other call-to-action (CTA) you have on your site.

Benefits to Prioritize Mobile Search Optimization

There are many other benefits to consider as well. First, mobile optimization will significantly improve the mobile user experience, potentially boosting conversions and bringing you a profitable return on investment (ROI). With more than half of online shoppers using their smartphones to research and buy, it’s crucial to give potential customers the best chance to experience your offerings. Recently, Google announced a new algorithm update called Page Experience in May 2021.

The update will take into account the user’s experience when ranking sites for search results. According to Google, user experience includes the website’s mobile friendliness and site speed. As Google mentions in their developer notes: “In cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in search.”

Your Website - Prioritize Mobile Search Optimization

CRO is the practice of optimizing your website landing pages based on website visitor behavior. This practice helps to improve conversions on those specific pages. As a result, CRO strategy today has become a big part of how businesses increase the volume of sales and revenue in their business. There are many other tweaks you can make to a website to improve the volume of conversions.

E-commerce - Prioritize Mobile Search Optimization

E-commerce websites offering a one-step checkout are an example of making purchases as fast and easy as possible. Likewise, Amazon’s website is an excellent example of all the minor tweaks businesses can make to improve their online purchase options. Convincing a potential customer to make a purchase is difficult enough. For this reason, you need to remove any difficulties that you might encounter when doing so.

Mobile Conversion - Prioritize Mobile Search Optimization

Focusing on mobile conversion optimization is one of the best ways to ensure higher sales on your website. Nation Media Design can help you. Chat with us today and find out how we can help you!

FAQs

How do you become relevant in my market?

Through optimized search engine rankings. Nation Media Design services ensure that you show up exactly when you're needed.

What is Digital Advertising?

Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.

How does content marketing support digital marketing?

Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia

What is digital marketing?

Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

Can digital marketing increase online sales?

Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

What is Search Engine Optimization?

Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia

Do You Need to Worry About Social Media For Marketing?

Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.

Why do I need marketing?

Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.

What are keywords?

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

How often should I update my website?

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.