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How Nation Media became a top ranked agency in Virginia
In 2021, over 50% of all web traffic is from mobile devices such as phones and tablets. The rise of mobile-based internet use has been increasing ever since the iPhone was introduced in 2007. The importance to prioritize mobile search optimization is crucial.
Today, people love using their phones to read the news, connect with friends and family, and shop online; however, the reality is that in 2021, most people have made mobile internet browsing a part of their everyday lives. In fact, there’s a high chance you’re reading this article on your phone or tablet right now! This growing trend means there is a definite need for business owners to prioritize mobile search optimization now more than ever. If your website does not make it easier for visitors to browse, share, and buy on a mobile device, then you are potentially losing half your customer base!
It is the process of redesigning a website to improve a mobile user’s experience and increase the volume of conversions. In the past, optimizing a website for mobile devices was as simple as implementing responsive web design. Users would still view the desktop version of a website, but most site elements would be changed to match the mobile device’s screen size. However, with Google switching to mobile-first indexing in 2019, mobile responsiveness is now just a part of the puzzle.
It will determine indexing and ranking qualities. This new practice is the primary reason you must focus on SEO for mobile. With some tweaks and improvements, you can make your website ranking benefit from the Google mobile-first indexing update. However, to ensure you give people the best mobile user experience, you must create easy mobile website navigation that complies with Google mobile-first indexing best practices. Mobile SEO always considers the user’s experience of navigating the website. Therefore, it should be easy for visitors to make a purchase, sign up for your service or take any other call-to-action (CTA) you have on your site.
There are many other benefits to consider as well. First, mobile optimization will significantly improve the mobile user experience, potentially boosting conversions and bringing you a profitable return on investment (ROI). With more than half of online shoppers using their smartphones to research and buy, it’s crucial to give potential customers the best chance to experience your offerings. Recently, Google announced a new algorithm update called Page Experience in May 2021.
The update will take into account the user’s experience when ranking sites for search results. According to Google, user experience includes the website’s mobile friendliness and site speed. As Google mentions in their developer notes: “In cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in search.”
CRO is the practice of optimizing your website landing pages based on website visitor behavior. This practice helps to improve conversions on those specific pages. As a result, CRO strategy today has become a big part of how businesses increase the volume of sales and revenue in their business. There are many other tweaks you can make to a website to improve the volume of conversions.
E-commerce websites offering a one-step checkout are an example of making purchases as fast and easy as possible. Likewise, Amazon’s website is an excellent example of all the minor tweaks businesses can make to improve their online purchase options. Convincing a potential customer to make a purchase is difficult enough. For this reason, you need to remove any difficulties that you might encounter when doing so.
Focusing on mobile conversion optimization is one of the best ways to ensure higher sales on your website. Nation Media Design can help you. Chat with us today and find out how we can help you!
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Content marketing is a long-term, long-lasting marketing strategy that requires solid SEO simultaneously. Unfortunately, some teams may not see its value or know how to measure it. That's why this is one of the most asked marketing questions. But excellent content marketing supports all your other digital marketing strategies. For example, when you align your content and SEO strategy with PPC (using our sexy swivel table!), you can unlock significant benefits in both organic and paid media channels. Digital Marketing Agency in Virginia
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information being sought.Digital Marketing Agency in Virginia
Social media provides a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined social media to create ads and engaging posts to promote their companies and spread brand awareness.
Word-of-mouth is no longer effective as the only means of advertising. With the world moving towards a digital market, business owners need to be aggressive about getting their name out there and in front of the local customers that can turn into clients of their business.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There's no specific time limit on updating your website, just make sure it stays relevant.
Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Please don’t. Bought email lists are just a way for you to SPAM random members of the public. Grow your email list organically through subscription buttons and calls to action. This way, you are not only protecting your company’s reputation but also spending your time and money on an email campaign geared towards genuine prospects who have asked you to contact them.
Your business goals and the source/medium you choose to convey your message will determine what KPIs (key performance indicators) measure digital marketing success.
For example, if your goal is to increase the number of visitors that convert to leads on your blog, then you would want to track blog sessions and resulting lead forms and/or clicks-to-call. The KPI you care about may vary based on your role in the company and who you report to.
What does “conversion” mean in digital marketing?
Speaking of KPIs, does it seem like everyone defines “conversion” differently? Some companies (or single departments within) may differentiate between a website conversion – like a contact form completion – and a sales conversion, which is a successful sale that occurs after a website conversion. In our agency’s experience, companies commonly call sales-oriented website actions conversions, and they call sales, sales. However you want to talk about it, just make sure your internal team and vendors are on the same page.
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from your digital property, typically a web page. CRO involves executing tactics to improve the elements on your site (or app) through testing. Relative to your marketing funnel, CRO focuses on moving prospects to the next stage.
The simple answer to this complex question is to create value. You need to identify and communicate a promise to your customers that resonates on an emotional level. Start with this question: How can we improve the lives of those we serve?
Google Analytics is a free website analytics platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing and review important metrics to make informed decisions. The bulk of Google Analytics categorizes data into acquisition, behavior and conversions.
A practical approach to marketing metrics should include establishing which key performance indicators (KPIs) are most important for the growth of your brand. As a starting point, consider metrics that reflect your progress regarding traffic generation, conversion, and marketing costs and create a dashboard to track them monthly.
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Focusing on mobile conversion optimization is one of the best ways to ensure higher sales on your website. Nation Media Design can help you. Chat with us today and find out how we can help you!
375,000 Hours of Expertise
5+ Digital Marketing Masters On Staff
1400+ Websites Launched
375,000 Hours of Expertise
5+ Digital Marketing
Masters On Staff
1800+ Websites Launched
