1. Conduct keyword research
To generate the best results for your campaign, your Detroit SEO agency will conduct keyword research. When users conduct a search online, they enter a keyword to generate relevant search results.
Keyword selection is important because it helps your business connect with the right leads. Your SEO experts will use keywords that your target audience is using, so they can easily find your business online. There are numerous keyword research tools your SEO agency will use to help you find the right keywords.
As they conduct keyword research, they’ll put a lot of focus on
long-tail keywords. These are keywords that contain three or more words and can also be phrases. These are better options as opposed to short-tail keywords, which only contain one or two words.
Long-tail keywords are a better option for your Detroit business because they generate more qualified traffic. Your audience is already using long-tail keywords to generate relevant results; short tail keywords are too generic and generate unwanted results.
Your audience uses long-tail keywords to generate the best results for their search query. These keywords indicate search intent and tell you exactly what an audience wants. Long-tail keywords help you connect with people that are looking specifically for your Detroit business.
An example of a long-tail keyword is “florists near Detroit, MI.” This is a specific long-tail keyword that indicates exactly what a user wants to find. A short-tail keyword, like “florists,” is very generic and doesn’t indicate what a user seeks.
2. Integrate keywords
Once your SEO agency has your keywords selected, they’ll integrate them into your existing site pages. When Google bots crawl your pages, they look for keywords to understand the context of the pages. Your Detroit SEO experts will strategically place your target keywords to help Google understand your pages, so they can rank them appropriately.
There are numerous places your agency will integrate keywords on your pages. For example, they’ll include them in the headings, meta descriptions, titles, or body text of pages.
Keyword integration will help your page rank in more relevant search terms.
3. Create content based on target keywords
Keywords are nothing without content to target them, which is why Michigan SEO agencies like WebFX will also help you create content that targets your most qualified keywords. Content ranges from blogs and informative articles to videos and infographics — regardless of what you’re interested in, your SEO agency will be able to help you create it.
At WebFX, we offer tons of
content creation options including blog design, video creation, custom infographic creation, and custom copywriting for your website!
4. Monitor campaign results
As we mentioned before, SEO is not a set-it-and-forget-it strategy. It requires a lot of TLC to garner the results that most companies desire. When you work with an SEO expert in Detroit, you can rest assured that they will continuously monitor the results of your campaign to ensure that it’s driving amazing results for your business.
They’ll use tools like Google Analytics to dig into key pages on your website and gain insight into user behavior. This information will allow them to make tweaks to your campaign to ensure that you’re getting the most for your marketing budget.
Did you know that WebFX is a Google Premiere Partner? It’s true!
