1. Conduct keyword research
To generate the best results for your campaign, your Detroit SEO agency will conduct keyword research. When users conduct a search online, they enter a keyword to generate relevant search results.
Keyword selection is important because it helps your business connect with the right leads. Your SEO experts will use keywords that your target audience is using, so they can easily find your business online. There are numerous keyword research tools your SEO agency will use to help you find the right keywords.
As they conduct keyword research, they’ll put a lot of focus on long-tail keywords
. These are keywords that contain three or more words and can also be phrases. These are better options as opposed to short-tail keywords, which only contain one or two words.
Long-tail keywords are a better option for your Detroit business because they generate more qualified traffic. Your audience is already using long-tail keywords to generate relevant results; short tail keywords are too generic and generate unwanted results.
Your audience uses long-tail keywords to generate the best results for their search query. These keywords indicate search intent and tell you exactly what an audience wants. Long-tail keywords help you connect with people that are looking specifically for your Detroit business.
An example of a long-tail keyword is “florists near Detroit, MI.” This is a specific long-tail keyword that indicates exactly what a user wants to find. A short-tail keyword, like “florists,” is very generic and doesn’t indicate what a user seeks.
2. Integrate keywords
3. Create content based on target keywords
4. Monitor campaign results