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When it comes to digital marketing, there’s a lot more that goes on behind the scenes than just the results. It’s important to address all marketing openings and leave nothing behind. In this section, you will get a better understanding of the nitty-gritty work behind what can make marketing so effective for you and how you can get started.
Similar to finding a person on social media before meeting them for the first time, customers want a place to look and get to know your business before engaging with you. Your website provides that jumping-off point for them and is the center of your marketing universe.
A good website contains vital information first, such as your location, your area of expertise, where you service, and how to get in touch with you. Other factors include client testimonials, reviews, cost estimations, and informative content that the client will find helpful.
Your marketing website home page will also be the backbone of your marketing efforts. A well-designed and user-friendly website is the first stepping stone for winning new clients, and first impressions matter, even if they’re made online.
Search Engine Optimization, known less formally as SEO in the marketing world, is one of the main ways your website is ranked in answer to search engine inquiries. When you use specific keywords on your site, search engines like Google target those keywords and rank you higher according to the information sought.
SEO efforts can be as successful as having your business website pop up when someone searches for you in your area or quoting your answer to when to replace faucet cartridges as a featured snippet.
Businesses have been kept alive by word-of-mouth clients and loyal customers, but with so many people using the internet to find the home services help they’re looking for, you need to rank high in Google to keep your client list growing. Combining SEO with referral visits can keep your marketing plan humming.
That includes understanding the user’s intent, getting your business at the top of the list, and speaking from a place of authority and trust. Utilizing marketing skills and SEO best practices will put you in a position where clients are calling you. Focus on providing keywords on your website to naturally build your SEO presence.
Digital advertising has become even more of a necessity than physical advertising, with customers seeking home services help online. When targeted to the right people as part of your marketing plan, digital advertising can raise brand awareness, boost growth, and provide a roadmap to marketing efforts.
Your business gets put at the forefront of digital platforms, including social media and search engines, and that’s essential to grow your business in this day and age. Because your business is limited to who you can provide services, it’s essential that your ad efforts and money aren’t wasted on a global reach.
For example, you would not want your Instagram ads showing up for people in Canada if your business is based in Grand Rapids. Using best practices for digital advertising, such as narrowing down buyer personas, is the best way for your advertising efforts to equal the bang for your buck. Start small with placements such as Google ads or local ad partners.
We know what you’re thinking. A toothache isn’t going to make for a viral video, but being on social media is now one of the basic foundations of building your business with marketing. Business owners have a unique advantage of providing educational marketing posts along with promotional material, and it’s something you should take advantage of if you’re not already.
Social media provides you with a unique platform to actively engage with current and potential clients and build trust and loyalty. Many business owners have joined Youtube to create and promote educational videos, including “how-to’s,” while costing very little to make. As always, start off small and create content that would benefit potential customers while promoting your business and where you provide service. The more you engage with your audience, the more of a household name you will become.
Amazing things happen when your marketing works.
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