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Ultra Consultants

Nation Media embarked on an ambitious project with Ultra Consultants, an independent enterprise software consulting firm catering to manufacturing and distribution industries globally. The aim was to elevate Ultra Consultants’ online presence through strategic SEO, a comprehensive website redesign, and a targeted Google Ads campaigns.

864

kEYWORD GROWTH IN 5 MONTHS

422%

CONVERSION INCREASE ACROSS WEBSITE

36.7%

INCREASE IN USER TRAFFIC

90%

GOOGLE ORGANIC BECOMES THE LEADING CONVERSION MEDIUM

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Ultra

The transformation Nation Media brought to our digital marketing and SEO has been astounding. Their work on our website redesign and Google Ads optimization has not only increased our visibility but also significantly enhanced our lead generation and conversion rates.

-Brian Denton.

Ultra Consultants

About Ultra Consultants

Ultra Consultants, a distinguished independent enterprise software consulting firm, excels in offering specialized solutions to the manufacturing and distribution industries globally. With their commitment to helping businesses optimize software systems and enhance operational efficiencies, they have established themselves as leaders in their field. However, they faced the challenge of extending their reach and enhancing their online presence to effectively connect with a broader international audience. Despite their expertise and dedication, translating their in-depth industry knowledge into a compelling digital footprint was a significant hurdle. Ultra Consultants recognized the need to amplify their online visibility to better showcase their services and expertise to potential clients across North America and beyond.

The challenge

Ultra Consultants, specialists in enterprise software for manufacturing and distribution industries, faced the challenge of enhancing their digital presence in a niche market. Their objective was to develop an online strategy that not only increased website traffic and improved search engine rankings but also effectively engaged and converted their specific audience. They needed to transform their website from a basic online presence into a more dynamic and interactive platform, capable of generating higher conversion rates and truly reflecting their industry expertise. This involved reevaluating and refining their digital approach to more accurately meet the needs of their target market.

Solutions

At Nation Media, we undertook a comprehensive and strategic approach to elevate Ultra Consultants’ online presence. Recognizing the pivotal role of a website in digital marketing, we initiated a complete overhaul of their site. Our focus was on enhancing search engine optimization (SEO) to improve visibility and rankings, while also revamping the user experience to make it more engaging and intuitive for visitors. This dual approach aimed not just to attract more traffic, but to ensure that once visitors arrived, they found a user-friendly and informative platform that reflected Ultra Consultants’ expertise and services.

Alongside the website redesign, we developed and executed a meticulously crafted Google Ads strategy. Our goal here was to target relevant audiences with greater precision, ensuring that our advertising efforts reached the most appropriate and potential clients efficiently. By carefully analyzing and selecting the right keywords and ad placements, we aimed to maximize the impact of each ad, optimizing both reach and budget. This targeted approach was designed to not only attract more visitors but also to convert these visits into meaningful engagements and business opportunities for Ultra Consultants.

The Outcome

At Nation Media, we’re proud of the remarkable results achieved through our concerted efforts for Ultra Consultants. Our comprehensive strategy involved a significant enhancement of their online presence, starting with a complete redesign of their website. By focusing on both aesthetics and functionality, we ensured that the new website not only attracted more visitors but also provided a more engaging and informative user experience. Our dedicated SEO efforts played a crucial role in this transformation, leading to a notable increase in traffic and significantly improved search engine rankings.

Moreover, we meticulously optimized Ultra Consultants’ Google Ads campaign, refining our targeting strategies to reach the most relevant audiences. This optimization was not just about increasing the number of visitors but ensuring that these visitors were highly engaged and more likely to interact with Ultra Consultants’ services. As a result, we observed higher engagement rates and a more effective reach, translating into a stronger online impact for Ultra Consultants.

These combined efforts in redesigning the website, enhancing SEO, and optimizing the Google Ads campaign culminated in a substantial improvement in Ultra Consultants’ digital footprint. We effectively increased their visibility in the online space, which is crucial for a business operating in a specialized and competitive industry. Our approach was to create an online platform that not only stood out but also resonated with Ultra Consultants’ target audience, ultimately leading to increased engagement and business opportunities.

SERVICES USED

Business impact

The partnership between Nation Media and Ultra Consultants has had a profound and measurable impact on their business. With our collaborative efforts, Ultra Consultants saw an impressive growth of 846 keywords in just 5 months, a 422% increase in conversions across their website, and a 36.7% rise in user traffic. Moreover, Google Organic ascended to become the leading medium for conversions, and there was a notable uptick in leads from PPC campaigns, going from zero in previous periods to multiple leads per period.

These enhancements in Ultra Consultants’ digital presence significantly boosted their visibility and engagement in the global market. The increase in traffic and improved conversion rates opened new opportunities for business growth, helping to cement Ultra Consultants’ status as a leader in the enterprise software consulting sector. This transformation showcases the power of targeted digital marketing and SEO in driving business results and strengthening market positions.

846

Keyword Growth in 5 Months

422%

Conversion Increase Across Website

36.7%

Increase in User Traffic

90%

Google Organic Becomes the Leading Conversion Medium

Learn more about Nation Medias services

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