Wakefield & Associates

This case study explores the remarkable transformation of Wakefield & Associates’ digital presence through the expert intervention of Nation Media. By focusing on two pivotal aspects—SEO optimization and the merger with CollectRX—this case study highlights the strategies implemented, the challenges overcome, and the impressive results achieved.

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“Partnering with Nation Media has been a game-changer for us. Their expertise and strategic approach have significantly improved our online visibility and overall digital presence.”

– Caressa Campbell

Wakefield & Associates

About Wakefield & Associates

Wakefield & Associates, a leading player in their industry, recognized the need to enhance their digital footprint. They enlisted Nation Media to optimize their website and boost their search engine rankings, addressing the lack of a significant SEO presence and positioning themselves for growth.

The challenge

Before Nation Media’s intervention, Wakefield & Associates struggled with minimal SEO presence, which hindered their ability to attract organic traffic and potential clients. The merger with CollectRX further necessitated a comprehensive website revamp to unify the brand and enhance online visibility.

Solutions

Part 1: SEO Transformation

Background:
Wakefield & Associates had no significant SEO presence. Recognizing the need to enhance their digital footprint, they enlisted Nation Media to optimize their website and boost their search engine rankings.

Action Plan:

Website Optimization:
- Conducted a comprehensive audit of the existing website.
- Identified and implemented critical SEO improvements, including meta tags, keyword optimization, and improved site structure.
Content Refresh and Expansion:
- Rebuilt and refreshed existing pages to align with SEO best practices.
- Developed and added new content such as service pages and blogs to target high-value keywords and provide valuable information to potential clients.
Ongoing SEO Management:
- Regularly monitored and updated SEO strategies to adapt to changing algorithms and market conditions.
- Utilized tools like Ahrefs to track keyword rankings and organic traffic growth.

Part 2: Merging CollectRX with Wakefield & Associates

Background:
Three years ago, Nation Media began working with CollectRX, managing and rebuilding their website to enhance their digital presence. Following their merger with Wakefield & Associates, a comprehensive website revamp was necessary to reflect the new brand identity.

Action Plan:

Initial Engagement with CollectRX:
- Managed CollectRX’s website and executed a complete rebuild to modernize their online presence.
Merger and Website Revamp:
- Following the merger, CollectRX was absorbed into Wakefield & Associates.
- Undertook a thorough revamp of Wakefield’s website to ensure it reflected the new, unified branding and organizational structure.
- Updated design elements, content, and functionality to provide a seamless user experience.
Post-Merger SEO and Content Strategy:
- Recognized the need for robust SEO to support the expanded services of the merged entity.
- Optimized the new website for targeted keywords, refreshed existing pages, and added new content such as service pages and blogs.
- Implemented a strategic SEO plan to enhance online visibility and drive organic traffic.

The Outcome

SEO Transformation Results

Top 3 Positions: Increased by 18, now ranking for 203 keywords.
4-10 Positions: Increased by 20, now ranking for 227 keywords.
11-50 Positions: Increased by 60, now ranking for 474 keywords.
Total Organic Keywords: Grew to 1,515.

These improvements demonstrate a significant increase in Wakefield’s online visibility, driving more organic traffic and potential client leads.

Post-Merger Results

Wakefield & Associates saw a substantial improvement in their online presence post-merger. The revamped website and enhanced SEO strategy contributed to significant growth in organic traffic and keyword rankings.

SERVICES USED

SEO

UX Website Design

SEO Technical Clean Up

Comprehensive Website Audit

Content Development

Ongoing SEO Management

Business impact

Nation Media’s strategic intervention and ongoing management have been instrumental in transforming Wakefield & Associates’ digital presence. From managing the transition during the merger with CollectRX to optimizing SEO, Nation Media has delivered exceptional results, positioning Wakefield & Associates for continued growth and success in their industry.

Accomplishments

Significantly increased keyword rankings across multiple positions.
Enhanced website structure and content for better user experience.
Drove substantial growth in organic traffic.
Improved overall digital presence and online visibility.

SEO Resources

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Web Design Resources

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Web Design Trends

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Growth Tools

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"Nation Media shines in the digital arena, expertly guiding companies through the intricacies of SEO and online marketing. Their personalized approach ensures that every campaign hits the mark, leveraging their SEO savvy from keywords to analytics for standout web presence. They're not just about attracting customers—they're about building loyalty. With vigilant campaign monitoring and adaptable strategies, they consistently deliver peak ROI. Partner with Nation Media for insight-driven growth and a collaborative journey to digital success."

- Robert Draw
Owner

"Nothing but good things to say about Nation Media. They've been our go-to web agency for the last 2 years and counting. Every request is completed with a quick, concise turnaround and they really care about getting you what you need. Kaleb & Amber are the best!"

- Careesa Jones
Collect RX & Wakefield
Digital Marketing Manager

"We hired Nation Media - Digital Marketing, SEO & Design Agency to manage our Google Adwords, and our SEO for Google Page 1 ranking. Since we hired them to do Web Design and Development we have experienced some great results. Our ranking for most keywords is on page 1 and our PPC costs have decreased, and our conversion rates are better. I highly recommend this professional company, they are truly one of the best SEO Web Design company."

- Tina Smithson

"Nation Media - Digital Marketing,SEO & Design Agency team is a really nice Agency. They are extremely knowledgeable about SEO (search engine optimization). Very talented at advising how to maximize your potential on-line.I highly recommend them.I think this Agency is a natural teacher,completely trustworthy,and very easy to work with."

- Ronald Majeski

"Working with Kaleb has been a great experience. I came into this web re-design project with no experience and past frustrations. Kaleb took all my worries away. He used his expertise, creative mind and added an extra dose of patience in working with me. He produced a great product for our non-profit ministry. Great work! I'm very thankful for his giftings and skills."

- Wendy Cornelison