Mason County Historical Society

At Nation Media, we undertook a comprehensive project for the Mason County Historical Society, an esteemed organization dedicated to preserving and presenting Mason County’s history. Recognizing their need for an updated digital presence, our mission was to revamp their outdated website with a focus on modern appeal, user experience, and site performance.

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The transformation of our website by Nation Media has been extraordinary. Their digital marketing expertise, especially the comprehensive site audit and revamp, has significantly enhanced our online presence. We’re thrilled with the new modern, user-friendly design and the improved functionality.

-Rebecca Berringer

Mason County Historical Society

About Mason County Historical Society

The Mason County Historical Society, established on November 30, 1937, stands as a revered non-profit organization committed to enriching the understanding and appreciation of Mason County’s rich history. Their mission is multifaceted: they are devoted to collecting and showcasing historically significant artifacts, sparking interest in the county’s past through various educational programs, and collaborating with both local and state organizations in efforts to preserve history.

However, despite their profound heritage and the wealth of valuable content they possess, the Society encountered significant challenges due to their outdated website. The outdated website was becoming a hindrance to effectively sharing and promoting the fascinating history of Mason County, thereby impacting their ability to connect with the community and fulfill their educational and preservationist objectives.

The challenge

The primary challenge for the Mason County Historical Society was revamping their outdated website, which suffered from issues like non-mobile-friendly design, slow loading speeds, and an unappealing layout. These issues hindered the user experience and the organization’s ability to effectively share Mason County’s rich history online.

Solutions

We conducted a thorough audit of the existing website, pinpointing areas for improvement in design, functionality, and performance. We then embarked on redesigning the site with a modern, clean look to appeal to all age groups and ensure optimal functionality across various devices. The site’s structure was reorganized for easier navigation, complemented by a robust search function. To address the slow loading speeds, we minimized the use of JavaScript, optimized images, and implemented lazy loading. Additionally, CDN services were used for faster content delivery, and browser caching and GZIP compression were enabled for efficiency.

The Outcome

The transformation of the Mason County Historical Society website marked a significant milestone in our project. The result of our comprehensive revamp was a website that now prides itself on a modern and aesthetically pleasing design, tailored to attract and engage a wider audience. The introduction of intuitive navigation made it effortless for visitors to explore the rich history and archives of Mason County, creating a seamless journey through the website.

We paid particular attention to enhancing the user experience, ensuring that the site was not only visually appealing but also functionally efficient. This included implementing faster loading speeds, a crucial factor in retaining visitor interest in today’s fast-paced digital world. The optimization of loading times meant that visitors could access information swiftly, without the frustration of waiting for content to load.

The new interface we developed is user-friendly, making it easier for visitors of all ages and tech-savviness to interact with the site. This approachability has significantly improved the online visitor experience, inviting more people to engage with the historical content. The revamped website now serves as an effective digital platform for the Mason County Historical Society, allowing them to better share their wealth of knowledge and resources with the community and beyond.

The redesign and optimization have not only modernized the website’s appearance but have also breathed new life into how the Society’s history is presented online. This new digital presence aligns with the Society’s mission of fostering an appreciation for Mason County’s past, ensuring that their valuable work and collections are accessible and engaging to a broader audience in the digital age.

SERVICES USED

Comprehensive Site Audit

Website Redesign

Speed Optimizations

Business impact

The revamped website has had a profound impact on the Mason County Historical Society’s digital presence. The improvements have not only made the site more attractive and accessible but have also greatly improved the user experience, leading to more engaged and informed visitors. Our efforts have ensured that the Society’s mission to share and preserve Mason County’s history is now supported by a website that is both informative and easy to navigate, furthering their educational and preservationist goals in the digital era.

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