Identity Aesthetics

Nation Media Design partnered with Identity Aesthetics to elevate their digital presence from the ground up—refining brand positioning, redesigning the website for speed and conversion, and rolling out a focused local SEO plan. In just ten months, these efforts turned sporadic visits into a reliable flow of qualified traffic and search demand while aligning the online experience with the clinic’s premium, physician-led care model.

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“We set a high bar for performance and brand polish—and then built the Digital Marketing & SEO system to hit it consistently.”

-Caleb Nation

Nation Media Design

About Identity Aesthetics

Identity Aesthetics is a physician-led med spa offering advanced, non-surgical aesthetic treatments—including injectables, laser services, PDO threads, facials, and more—serving clients across the Greater Houston area. The team emphasizes natural-looking results, a spa-like experience, and expert care under the leadership of Dr. Dallas Alvey, MD, DDS. Locations and service availability vary by market, with offerings such as laser hair removal highlighted at select clinics.

The challenge

Despite a strong in-clinic reputation, Identity Aesthetics’ online presence wasn’t matching the quality of its services. The site was slow, thin on structured content, and not optimized for local intent—limiting visibility for high-value service and location queries. Conversion paths were unclear, trust signals were fragmented, and technical SEO foundations (architecture, schema, internal linking) needed modernization to scale organic growth.

Solutions

We executed a tightly scoped, compound-impact plan:

Brand & UX rebuild: premium visual system, refined messaging, and conversion-first page layouts with clear CTAs, streamlined appointment flow, and credibility elements (reviews, provider bios, before/after framework).
Technical SEO foundation: Core Web Vitals improvements, clean architecture, structured data, and internal linking to support long-term rankings.
Local SEO ops: optimized Google Business Profile (categories, services, posts, photos), consistent citations, and location pages targeting market-specific queries.
Content strategy: pillar + cluster pages for core services, FAQs and comparison guides for long-tail intent.
Authority building & analytics: targeted local/industry backlinks; GA4 + GSC, call/form goal tracking, and monthly KPI reporting to guide iteration.

The Outcome

Within ten months of launch, Identity Aesthetics saw material gains in both reach and readiness to convert: monthly users more than quadrupled, keyword coverage expanded across high-intent terms, and the refreshed design credibly reflected the clinic’s luxury, physician-led positioning—improving visitor trust and engagement.

Business impact

Traffic Growth: 60 → 252 monthly users (+320%, 4.2×).
Keyword Footprint: 53 → 93 ranking keywords (+40; ~+75%).
Brand Elevation: Premium visuals, messaging, and trust signals aligned to a luxury aesthetic audience.
High-Intent Visibility: Stronger presence for service + location queries (organic + maps).
Conversion Readiness: Clear CTAs and improved booking flow to capture demand.
Technical Foundation: Faster pages, schema, and structure for sustained SEO lift.
Local SEO Signals: Optimized GBP and citations expanded Map Pack reach.
Content Strategy: Pillars, clusters, FAQs, and comparisons captured long-tail.
Authority Building: Relevant local/industry mentions strengthened domain trust.
Measurement: GA4, GSC, and goal tracking enabled continuous optimization.

SERVICES USED

Comprehensive Site Audit
Site Architecture Analysis
Load Time Assessment
Mobile Responsiveness
SEO Elements Review
User Experience Assessment
Website Design Overhaul
Responsive Framework
Technical Optimization
CSS, JavaScript Minification
Image Compression
SEO Optimization
Meta Tag Updating
XML Sitemap Submission

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"Nation Media shines in the digital arena, expertly guiding companies through the intricacies of SEO and online marketing. Their personalized approach ensures that every campaign hits the mark, leveraging their SEO savvy from keywords to analytics for standout web presence. They're not just about attracting customers—they're about building loyalty. With vigilant campaign monitoring and adaptable strategies, they consistently deliver peak ROI. Partner with Nation Media for insight-driven growth and a collaborative journey to digital success."

- Robert Draw
Owner

"Nothing but good things to say about Nation Media. They've been our go-to web agency for the last 2 years and counting. Every request is completed with a quick, concise turnaround and they really care about getting you what you need. Kaleb & Amber are the best!"

- Careesa Jones
Collect RX & Wakefield
Digital Marketing Manager

"We hired Nation Media - Digital Marketing, SEO & Design Agency to manage our Google Adwords, and our SEO for Google Page 1 ranking. Since we hired them to do Web Design and Development we have experienced some great results. Our ranking for most keywords is on page 1 and our PPC costs have decreased, and our conversion rates are better. I highly recommend this professional company, they are truly one of the best SEO Web Design company."

- Tina Smithson

"Nation Media - Digital Marketing,SEO & Design Agency team is a really nice Agency. They are extremely knowledgeable about SEO (search engine optimization). Very talented at advising how to maximize your potential on-line.I highly recommend them.I think this Agency is a natural teacher,completely trustworthy,and very easy to work with."

- Ronald Majeski

"Working with Kaleb has been a great experience. I came into this web re-design project with no experience and past frustrations. Kaleb took all my worries away. He used his expertise, creative mind and added an extra dose of patience in working with me. He produced a great product for our non-profit ministry. Great work! I'm very thankful for his giftings and skills."

- Wendy Cornelison